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Author: Paz Diman
Publisher: Harper Collins
ISBN: 0061241997
Category : Design
Languages : en
Pages : 260
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Book Description
Every day, countless promotional e-mail, business cards, flyers, posters and invitations are printed, sent and received, but only a select few capture our attention and interest or are remotely memorable, desirable, or even collectable. Invitation and Promotion Design presents the best of this genre worldwide. This incredible collection is an excellent reference demonstrating design examples that have had great impact in a noisy, media-glutted world.
Author: Paz Diman
Publisher: Harper Collins
ISBN: 0061241997
Category : Design
Languages : en
Pages : 260
Get Book
Book Description
Every day, countless promotional e-mail, business cards, flyers, posters and invitations are printed, sent and received, but only a select few capture our attention and interest or are remotely memorable, desirable, or even collectable. Invitation and Promotion Design presents the best of this genre worldwide. This incredible collection is an excellent reference demonstrating design examples that have had great impact in a noisy, media-glutted world.
Author: Sara Manuelli
Publisher: Rotovision
ISBN:
Category : Graphic arts
Languages : en
Pages : 168
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Book Description
- The only book dealing with this subject in depth - Inspirational work combined with practical advice - Work from some of the best design studios from around the world
Author: Peleg Top
Publisher: Rockport Publishers
ISBN: 1616738758
Category : Design
Languages : en
Pages : 320
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Book Description
Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events from around the globe. Designing for special events such as fundraisers, trade shows, and conferences is becoming commonplace for many designers as the need to compete for attendance at these events increases.
Author: Rockport Publishers
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 170
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Book Description
In addition to invitations and announcements, includes designs for holiday greetings, and promotional cards.
Author: Susan Dillon
Publisher: Bloomsbury Publishing
ISBN: 135003083X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Author: Lisa L Cyr
Publisher: Rockport Publishers
ISBN: 1610601734
Category : Design
Languages : en
Pages : 192
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Book Description
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Author: Robert B. Konikow
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Betsy Newberry
Publisher: Adams Media
ISBN: 9781581800562
Category : Art
Languages : en
Pages : 148
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Book Description
Like its popular predecessor, this book offers a refreshing look at what's being done in promotion. Designers will look to it for new approaches and innovative techniques to make their own promotions work.
Author: Vilma Barr
Publisher: John Wiley & Sons
ISBN: 9780471285595
Category : Architecture
Languages : en
Pages : 198
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Book Description
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 252
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Book Description
