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Author: David S. Evans
Publisher: MIT Press
ISBN: 0262550687
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
Author: David S. Evans
Publisher: MIT Press
ISBN: 0262550687
Category : Business & Economics
Languages : en
Pages : 409
Get Book Here
Book Description
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
Author: Jutta Haider
Publisher: Routledge
ISBN: 0429828012
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.
Author: Chris Sherman
Publisher: Information Today, Inc.
ISBN: 9780910965514
Category : Computers
Languages : en
Pages : 484
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Book Description
Finding content on the Internet which isn't located through more conventional means, such as search engines.
Author: William O. Scheeren
Publisher: Bloomsbury Publishing USA
ISBN: 1598846280
Category : Language Arts & Disciplines
Languages : en
Pages : 129
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Book Description
Google is certainly a useful Internet search tool for general topics, but most of the information available on the Invisible Web can't be found through Google. This book explains the value of the Invisible Web and how to access it. Most students and researchers possess only rudimentary Internet searching skills. The majority of school and public librarians are not aware of the breadth and depth of information available on the Hidden Web. This is unfortunate, as the ability to navigate the Hidden Web in schools and public libraries is essential to locating the most current and authoritative information. The Hidden Web: A Sourcebook serves as a valuable source of information about the Hidden Web, much of which comprises websites containing statistical information or data from a wide variety of government agencies. The concepts, search techniques, and specific websites presented will be helpful in information literacy instruction and the teaching of research skills.
Author: Kerrie L. Holley
Publisher: "O'Reilly Media, Inc."
ISBN: 1492063126
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
AI is poised to transform every aspect of healthcare, including the way we manage personal health, from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems. Kerrie Holley and Siupo Becker provide guidance to help informatics and healthcare leadership create AI strategy and implementation plans for healthcare. With this book, business stakeholders and practitioners will be able to build knowledge, a roadmap, and the confidence to support AIin their organizations—without getting into the weeds of algorithms or open source frameworks. Cowritten by an AI technologist and a medical doctor who leverages AI to solve healthcare’s most difficult challenges, this book covers: The myths and realities of AI, now and in the future Human-centered AI: what it is and how to make it possible Using various AI technologies to go beyond precision medicine How to deliver patient care using the IoT and ambient computing with AI How AI can help reduce waste in healthcare AI strategy and how to identify high-priority AI application
Author: William Ammerman
Publisher: McGraw Hill Professional
ISBN: 1260441261
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Author:
Publisher: Marc Charles
ISBN:
Category :
Languages : en
Pages : 159
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Book Description
Author: Amy E. Weldon
Publisher: Bloomsbury Publishing
ISBN: 1350180122
Category : Language Arts & Disciplines
Languages : en
Pages : 258
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Book Description
Confident with the basics of your craft? Looking to take your writing to the next level? Advanced Fiction gives you the tools to hone your skills by thinking more deeply and systematically about deploying them on the page. Friendly and down-to-earth, Amy Weldon guides you through the realities of craft and process, combining a broad anthology of landmark stories with instruction on the more advanced aspects of fiction writing. Featuring interactive prompts, exercises and suggestions for further reading, this book guides you from larger philosophical issues to subtler technical ones, from topics as diverse as the intricate principles of storytelling to navigating artistic and political landscapes conscientiously and building a writing career. Beginning with a brief recap of the basics, the text goes on to examine: - The psychology of writing and revising - Practical methods for drafting and notebook-keeping - Taking personal and technical risks with ideas, images, and forms - Making responsible decisions about representing identities, bodies, and histories on the page - Complex craft concepts such as world-building, structure, time, and moving from short forms to novels Placing students' own work in conversation with established stories, the accompanying anthology selections range widely in culture, technique and time period, including authors of dystopia, historical fiction, satire, and fiction in translation as well as literary realists tackling themes like economic inequality, climate change, and identity. Thoughtful and essential, this book provides excellent guidance for students and budding authors on the complexities of fiction writing from the beginning of a writing project – short story or novel – to the end.
Author: David S. Evans
Publisher: Harvard Business Review Press
ISBN: 163369173X
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
A different kind of matchmaker. Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they’re becoming more and more popular—and profitable—due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers. Don’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers—rich with stories from platform winners and losers—is the one book you’ll need in order to navigate this appealing but confusing world.
Author: Jenny Hollowell
Publisher: St. Martin's Griffin
ISBN: 1429948361
Category : Fiction
Languages : en
Pages : 261
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Book Description
A young woman caught at the turning point between success and failure hopes fame and fortune will finally let her leave her old life—and her old self—behind Birdie Baker has always dreamed of becoming someone else. At twenty-two, she sets off to do just that. Walking out on her pastor husband and deeply evangelical parents, she leaves behind her small-town, small-time life and gets on a bus to Los Angeles. Nine years later, Birdie's life in Hollywood is far from golden, and nothing in the intervening years—the brutal auditions, the tawdry commercials—has brought her any closer to the transformation she craves. Caught between success and failure, haunted by guilt about a tragedy in her long-forsaken family, Birdie is at the brink of collapse when she meets Lewis, a beautiful but naïve young actor with his own troubled history, whose self-destructive impulses run dangerously parallel to her own. When her big chance finally comes, Birdie must reconcile the wide-eyed girl she once was with the jaded starlet she has become and try to find herself and her future somewhere in between. Everything Lovely, Effortless, Safe is the story of a young woman's struggle to make her own way in the Technicolor land of make-believe.
