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Author: Donald A. Norman
Publisher:
ISBN: 9780262640411
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.
Author: Donald A. Norman
Publisher:
ISBN: 9780262640411
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This text argues that companies must start with an understanding of people in relation to the development of products: user needs first, technology last - the opposite of how things are done now.
Author: Aylish Wood
Publisher: Bloomsbury Publishing USA
ISBN: 1501390899
Category : Performing Arts
Languages : en
Pages : 130
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Book Description
Invisible Digital helps us makes sense of something we cannot see by presenting an innovative approach to digital images and digital culture. At its heart is a novel method for exploring software used in the creation of moving images as markers of converging cultural, organizational and technological influences. The three main case studies of Invisible Digital are the animated feature Moana (2016) and the computer games No Man's Sky (2016) and Everything (2017). All three were created using procedural techniques: simulation software for Moana, and procedural content generation for No Man's Sky and Everything. Production culture disclosures associated with procedural techniques often emphasize the influences of automated systems and their algorithms, making them ideal for a study that interrogates digital processes. The approach of Invisible Digital is informed by relational theories and the concept of entanglement based on materialist perspectives, combined with insights from work that more explicitly interrogates algorithms and algorithmic culture. Aylish Wood employs the notion of assemblages to introduce the concept of material-cultural narratives. Using this conceptual framework, she draws out material-cultural narratives for each case study to demonstrate what they reveal about software and digital culture. These analyses of software provide a widely applicable method through which moving image studies can contribute more fully to the wider and growing debates about algorithmic culture.
Author: Nicol Turner Lee
Publisher: Brookings Institution Press
ISBN: 0815738994
Category : Political Science
Languages : en
Pages : 0
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Book Description
Real-life consequences of the digital divide, and what can be done to close it More than one-half of the world's 7.7 billion people still do not have access to the Internet, including millions of people in the United States, which has led the digital revolution. Most of these non-adopters—whether by choice or circumstance—are poor, less educated, people of color, older, or living in rural communities. As the digital revolution is quickly carving out this other America, it's likely that these people on the margins of the information-based economy will fall deeper into abject poverty and social and physical isolation. Based on fieldwork across the United States, this book explores the consequences of digital exclusion through the real-life narratives of individuals, communities, and businesses that lack sufficient online access. The inability of these segments of society to exploit the opportunities provided by the Internet is rapidly creating a new type of underclass: the people on the wrong side of a digital divide. The book focuses on the places in America where technology is widening the gaps among social classes, racial and ethnic minorities, and urban and rural communities. The author offers fresh ideas for providing equitable access to existing and emerging technologies. Her ideas potentially can offset the unintended outcomes of increasing automation, the use of big data, and the burgeoning app economy. In the end, she makes the case that remedying digital disparities is in the best interest of U.S. competitiveness in the technology-driven world of today and tomorrow.
Author: Christina Diaz Gonzalez
Publisher: Scholastic Inc.
ISBN: 1338194569
Category : Juvenile Fiction
Languages : en
Pages : 212
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Book Description
A USA TODAY and Indie Bestseller! For fans of New Kid and Allergic, a must-have graphic novel about five very different students who are forced together by their school to complete community service... and may just have more in common than they thought. Can five overlooked kids make one big difference? There's George: the brain Sara: the loner Dayara: the tough kid Nico: the rich kid And Miguel: the athlete And they're stuck together when they're forced to complete their school's community service hours. Although they're sure they have nothing in common with one another, some people see them as all the same . . . just five Spanish-speaking kids. Then they meet someone who truly needs their help, and they must decide whether they are each willing to expose their own secrets to help . . . or if remaining invisible is the only way to survive middle school. With text in English and Spanish, Invisible features a groundbreaking format paired with an engaging, accessible, and relatable storyline. This Breakfast Club--inspired story by Christina Diaz Gonzalez, award-winning author of Concealed, and Gabriela Epstein, illustrator of two Baby-Sitters Club graphic novel adaptations, is a must-have graphic novel about unexpected friendships and being seen for who you really are.
Author: Jenna Burrell
Publisher: MIT Press
ISBN: 0262300680
Category : Technology & Engineering
Languages : en
Pages : 249
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Book Description
An account of how young people in Ghana's capital city adopt and adapt digital technology in the margins of the global economy. The urban youth frequenting the Internet cafés of Accra, Ghana, who are decidedly not members of their country's elite, use the Internet largely as a way to orchestrate encounters across distance and amass foreign ties—activities once limited to the wealthy, university-educated classes. The Internet, accessed on second-hand computers (castoffs from the United States and Europe), has become for these youths a means of enacting a more cosmopolitan self. In Invisible Users, Jenna Burrell offers a richly observed account of how these Internet enthusiasts have adopted, and adapted to their own priorities, a technological system that was not designed with them in mind. Burrell describes the material space of the urban Internet café and the virtual space of push and pull between young Ghanaians and the foreigners they encounter online; the region's famous 419 scam strategies and the rumors of “big gains” that fuel them; the influential role of churches and theories about how the supernatural operates through the network; and development rhetoric about digital technologies and the future viability of African Internet cafés in the region. Burrell, integrating concepts from science and technology studies and African studies with empirical findings from her own field work in Ghana, captures the interpretive flexibility of technology by users in the margins but also highlights how their invisibility puts limits on their full inclusion into a global network society.
Author: Tom Martin
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Author: Alexander C. Diener
Publisher: Taylor & Francis
ISBN: 1000594866
Category : Science
Languages : en
Pages : 318
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Book Description
This book critically challenges the usual territorial understanding of borders by examining the often messy internal, transborder, ambiguous, and in-between spaces that co-exist with traditional borders. By considering those less visible aspects of borders, the book develops an inclusive understanding of how contemporary borders are structured and how they influence human identity, mobility, and belonging. The introduction and conclusion provide theoretical and contextual framing, while chapters explore topics of global labor and refugees, unrecognized states, ethnic networks, cyberspace, transboundary resource conflicts, and indigenous and religious spaces that rarely register on conventional maps or commonplace understandings of territory. In the end, the volume demonstrates that, despite being "invisible" on most maps, these borders have a very real, material, and tangible presence and consequences for those people who live within, alongside, and across them.
Author: Caroline Criado Perez
Publisher: Abrams
ISBN: 1683353145
Category : Social Science
Languages : en
Pages : 434
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Book Description
#1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
Author: David S. Evans
Publisher: MIT Press
ISBN: 0262550687
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
Author: Robb Wilson
Publisher: John Wiley & Sons
ISBN: 1119899931
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
2022 Wall Street Journal Bestseller Cut through the hype and unlock the game-changing potential of conversational AI. In Age of Invisible Machines, celebrated tech leader Robb Wilson delivers an eye-opening and startlingly insightful blueprint for leveraging conversational AI in order to make your organization self-driving—with a growing ecosystem of interconnected automations accelerating all aspects of your business. Conversational AI is changing the nature of every job at every company (starting yesterday) and this book is relevant for anyone who will be affected by the acceleration of these technologies. You’ll learn how to develop a strategy for hyperautomation by identifying the outdated processes and systems holding your organization back. You’ll discover ways of internalizing and orchestrating new technologies that are force-multipliers for rapid growth. A must-read for every business leader, Wilson’s book debunks common myths about conversational AI while laying bare the inevitable complexity of restructuring your business to unlock the massive opportunities this new era affords. You’ll also find: Compelling discussions of the ethical dilemmas that lie in wait as mass adoption of conversational AI takes hold Fascinating explorations of what a self-driving organization looks like and how you can use conversational AI to create a durable competitive advantage Strategies behind creating an ecosystem for hyperautomation that any company can begin implementing immediately QR links to ongoing, interactive online discussions of the material covered in each chapter An essential and practical discussion of the future of conversational AI and hyperautomation, Age of Invisible Machines belongs in the hands of founders, entrepreneurs, business leaders, designers, tech enthusiasts, and anyone else with a stake in the future of business.
