Author: James RevShark DePorre
Publisher: FT Press
ISBN: 0132703483
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Profit from Your Unique Advantages as a Small Investor--Speed and Flexibility! “The book you are holding is, hands-down, one of the most original and insightful books I have ever read when it comes to teaching you, the individual investor, not only why you have the ability to beat the Whales of Wall Street, but also how you can do it.” --from the foreword by James J. Cramer, CNBC’s Mad Money and TheStreet.com “Even investors who concentrate on fundamentals can benefit from Jim DePorre’s Shark approach to investing. At the very least they will know why, for a time, they can get the facts right but the stock wrong.” --Herb Greenberg, senior columnist, MarketWatch.com “There are very few traders who have RevShark’s intuitive feel for the market. I especially appreciate Rev’s unique ability to recognize and utilize the distinct advantages of being a smaller, individual investor versus the less agile large institutions.” --Barry Ritholtz, Chief Investment Officer, Ritholtz Capital Partners As an individual investor, you can swim circles around the “whales” of Wall Street...by investing like a shark! In this book, James “RevShark” DePorre reveals how to maximize your powerful and unique advantages as a small investor: speed and flexibility. You’ll develop a completely new way of looking at the stock market, learn when to attack, how to move aggressively, how to stay flexible...and when to swim away in the face of danger. You’ll learn why “buy and hold” is today’s riskiest strategy...and exactly what to do instead. In short, you’ll learn the same disciplined investment techniques that helped DePorre build a tiny nest egg into a huge fortune and transformed his life. If you read TheStreet.com, RealMoney.com, or SharkInvesting.com, you already know DePorre and his inspiring personal story of how he lost his hearing, career, and marriage...turned to online investing out of desperation...and succeeded beyond his wildest dreams. Now, in this fast-paced, insightful, and entertaining book, DePorre shows how you can do it, too. How to invest like a shark... Stay in motion, trolling for your “next meal” Stalk your prey patiently, relentlessly, and without emotion Move fast when there’s blood in the water Know when to strike Know when to swim away Sell when you sense danger Feed on the frenzied crowd Profit from others’ fear, despair, stupidity, and greed Use all your unique advantages and strengths Leverage small caps, technical analysis, and the tremendous power of cash Invest with the shark’s attitude Be active, adaptive--and control your own destiny
Invest Like a Shark
Author: James RevShark DePorre
Publisher: FT Press
ISBN: 0132703483
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Profit from Your Unique Advantages as a Small Investor--Speed and Flexibility! “The book you are holding is, hands-down, one of the most original and insightful books I have ever read when it comes to teaching you, the individual investor, not only why you have the ability to beat the Whales of Wall Street, but also how you can do it.” --from the foreword by James J. Cramer, CNBC’s Mad Money and TheStreet.com “Even investors who concentrate on fundamentals can benefit from Jim DePorre’s Shark approach to investing. At the very least they will know why, for a time, they can get the facts right but the stock wrong.” --Herb Greenberg, senior columnist, MarketWatch.com “There are very few traders who have RevShark’s intuitive feel for the market. I especially appreciate Rev’s unique ability to recognize and utilize the distinct advantages of being a smaller, individual investor versus the less agile large institutions.” --Barry Ritholtz, Chief Investment Officer, Ritholtz Capital Partners As an individual investor, you can swim circles around the “whales” of Wall Street...by investing like a shark! In this book, James “RevShark” DePorre reveals how to maximize your powerful and unique advantages as a small investor: speed and flexibility. You’ll develop a completely new way of looking at the stock market, learn when to attack, how to move aggressively, how to stay flexible...and when to swim away in the face of danger. You’ll learn why “buy and hold” is today’s riskiest strategy...and exactly what to do instead. In short, you’ll learn the same disciplined investment techniques that helped DePorre build a tiny nest egg into a huge fortune and transformed his life. If you read TheStreet.com, RealMoney.com, or SharkInvesting.com, you already know DePorre and his inspiring personal story of how he lost his hearing, career, and marriage...turned to online investing out of desperation...and succeeded beyond his wildest dreams. Now, in this fast-paced, insightful, and entertaining book, DePorre shows how you can do it, too. How to invest like a shark... Stay in motion, trolling for your “next meal” Stalk your prey patiently, relentlessly, and without emotion Move fast when there’s blood in the water Know when to strike Know when to swim away Sell when you sense danger Feed on the frenzied crowd Profit from others’ fear, despair, stupidity, and greed Use all your unique advantages and strengths Leverage small caps, technical analysis, and the tremendous power of cash Invest with the shark’s attitude Be active, adaptive--and control your own destiny
Publisher: FT Press
ISBN: 0132703483
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Profit from Your Unique Advantages as a Small Investor--Speed and Flexibility! “The book you are holding is, hands-down, one of the most original and insightful books I have ever read when it comes to teaching you, the individual investor, not only why you have the ability to beat the Whales of Wall Street, but also how you can do it.” --from the foreword by James J. Cramer, CNBC’s Mad Money and TheStreet.com “Even investors who concentrate on fundamentals can benefit from Jim DePorre’s Shark approach to investing. At the very least they will know why, for a time, they can get the facts right but the stock wrong.” --Herb Greenberg, senior columnist, MarketWatch.com “There are very few traders who have RevShark’s intuitive feel for the market. I especially appreciate Rev’s unique ability to recognize and utilize the distinct advantages of being a smaller, individual investor versus the less agile large institutions.” --Barry Ritholtz, Chief Investment Officer, Ritholtz Capital Partners As an individual investor, you can swim circles around the “whales” of Wall Street...by investing like a shark! In this book, James “RevShark” DePorre reveals how to maximize your powerful and unique advantages as a small investor: speed and flexibility. You’ll develop a completely new way of looking at the stock market, learn when to attack, how to move aggressively, how to stay flexible...and when to swim away in the face of danger. You’ll learn why “buy and hold” is today’s riskiest strategy...and exactly what to do instead. In short, you’ll learn the same disciplined investment techniques that helped DePorre build a tiny nest egg into a huge fortune and transformed his life. If you read TheStreet.com, RealMoney.com, or SharkInvesting.com, you already know DePorre and his inspiring personal story of how he lost his hearing, career, and marriage...turned to online investing out of desperation...and succeeded beyond his wildest dreams. Now, in this fast-paced, insightful, and entertaining book, DePorre shows how you can do it, too. How to invest like a shark... Stay in motion, trolling for your “next meal” Stalk your prey patiently, relentlessly, and without emotion Move fast when there’s blood in the water Know when to strike Know when to swim away Sell when you sense danger Feed on the frenzied crowd Profit from others’ fear, despair, stupidity, and greed Use all your unique advantages and strengths Leverage small caps, technical analysis, and the tremendous power of cash Invest with the shark’s attitude Be active, adaptive--and control your own destiny
Taming the Money Sharks
Author: Philip Shu-Ying Cheng
Publisher: John Wiley & Sons
ISBN: 1118550439
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Easy-to-follow guidelines from a pro for simplifying your investments, protecting yourself from the investment sharks and achieving financial freedom Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize investment returns. Statistics show that only 20% of small investors ever come close to achieving their investment goals. The other 80% get eaten alive by "investment sharks"—investment advisors, fund managers and other hucksters out to line their pockets with your hard-earned cash. Motivated by a sense of fair play, Cheng resolved to write an investor's survival guide in which he'd share everything he's learned in his years as a successful professional investor. The result is Taming the Money Sharks. The easy-to-follow guidelines you'll find in this book will help you navigate the shark-infested waters of the investment world, all the way to the financial freedom you dream of and deserve. A must-have survival guide for novice investors, and a source of fresh thinking and innovative strategies for experienced investors Features many illustrations, summaries, charts, real-world examples along with other powerful tools to help you avoid common mistakes and win at the investment game Lays out 8 proven strategies for investing systematically and surviving and thriving in the shark-infested waters of the stock market
Publisher: John Wiley & Sons
ISBN: 1118550439
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Easy-to-follow guidelines from a pro for simplifying your investments, protecting yourself from the investment sharks and achieving financial freedom Drawing on his years as an investor for leading banks in the U.S. and Asia, Philip Cheng delivers down-to-earth strategies guaranteed to make you "shark-proof" while you optimize investment returns. Statistics show that only 20% of small investors ever come close to achieving their investment goals. The other 80% get eaten alive by "investment sharks"—investment advisors, fund managers and other hucksters out to line their pockets with your hard-earned cash. Motivated by a sense of fair play, Cheng resolved to write an investor's survival guide in which he'd share everything he's learned in his years as a successful professional investor. The result is Taming the Money Sharks. The easy-to-follow guidelines you'll find in this book will help you navigate the shark-infested waters of the investment world, all the way to the financial freedom you dream of and deserve. A must-have survival guide for novice investors, and a source of fresh thinking and innovative strategies for experienced investors Features many illustrations, summaries, charts, real-world examples along with other powerful tools to help you avoid common mistakes and win at the investment game Lays out 8 proven strategies for investing systematically and surviving and thriving in the shark-infested waters of the stock market
Trade Like a Shark
Author: Robbie Burns
Publisher: Harriman House Limited
ISBN: 0857195433
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Take a bite out of the markets with the Naked Trader in his 100% all-new book about TRADING PSYCHOLOGY! This book is for anyone who really wants to consistently make money trading shares. Trading and investing can be tough – most fail. The human mind is to blame. It’s prone to emotion, cluttered with distractions like Twitter and social media, easily trapped by scams. But it’s possible to make money in the markets – and to do so reliably. Robbie Burns, aka The Naked Trader, has been trading successfully from his home for 15 years – making over £2m tax-free (while eating a lot of toast and watching Game of Thrones). He’s also met and helped thousands of fellow traders at his seminars, seen every possible trading meltdown, and knows exactly what can go wrong – but also how to put it right. In Trade Like a Shark, Robbie uses his unique firsthand experience and the real-life stories traders have shared with him to expose exactly how the human mind can play havoc with your trading. At the same time he reveals his tried-and-tested methods for overcoming it, showing how to be a shark, gobbling up money from the 'fish' who are full of fear, greed and other emotions. (And also why modelling yourself on Mr Spock can work wonders.) If you’ve run into problems trading in the stock market – or just want to reinforce good habits – there is no better or wittier guide to the pitfalls that are out there, and some surprisingly effective ways to overcome them. It's a must-read book on trading psychology – without the jargon. Read it and take your trading to the next level now!
Publisher: Harriman House Limited
ISBN: 0857195433
Category : Business & Economics
Languages : en
Pages : 199
Book Description
Take a bite out of the markets with the Naked Trader in his 100% all-new book about TRADING PSYCHOLOGY! This book is for anyone who really wants to consistently make money trading shares. Trading and investing can be tough – most fail. The human mind is to blame. It’s prone to emotion, cluttered with distractions like Twitter and social media, easily trapped by scams. But it’s possible to make money in the markets – and to do so reliably. Robbie Burns, aka The Naked Trader, has been trading successfully from his home for 15 years – making over £2m tax-free (while eating a lot of toast and watching Game of Thrones). He’s also met and helped thousands of fellow traders at his seminars, seen every possible trading meltdown, and knows exactly what can go wrong – but also how to put it right. In Trade Like a Shark, Robbie uses his unique firsthand experience and the real-life stories traders have shared with him to expose exactly how the human mind can play havoc with your trading. At the same time he reveals his tried-and-tested methods for overcoming it, showing how to be a shark, gobbling up money from the 'fish' who are full of fear, greed and other emotions. (And also why modelling yourself on Mr Spock can work wonders.) If you’ve run into problems trading in the stock market – or just want to reinforce good habits – there is no better or wittier guide to the pitfalls that are out there, and some surprisingly effective ways to overcome them. It's a must-read book on trading psychology – without the jargon. Read it and take your trading to the next level now!
Build Wealth Like a Shark
Author: Scott Keffer
Publisher:
ISBN: 9781735856001
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781735856001
Category :
Languages : en
Pages :
Book Description
Invent It, Sell It, Bank It!
Author: Lori Greiner
Publisher: Ballantine Books
ISBN: 0804176442
Category : Business & Economics
Languages : en
Pages : 290
Book Description
NATIONAL BESTSELLER • From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Invent It, Sell It, Bank It! is a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it profitable. Sharing her own secret formula and personal stories along the way, Lori provides vital information and advice on topics that can often intimidate, frustrate, and stump aspiring entrepreneurs. Offering behind-the-scenes insights into her experiences on ABC’s Shark Tank and QVC-TV’s Clever & Unique Creations by Lori Greiner, as well as valuable lessons learned from the mistakes and triumphs of her early career, Lori proves that, with hard work and the right idea, anyone can turn themselves into the next overnight success. Lori covers such topic as . . . • Market research: Is your idea a hero or a zero? Don’t be so fixated on the end result that you forget to make something that people actually want to buy. • Product design: I have an idea, now what’s next? From concept to prototype to final product: How do I make it and where do I start? • Funding: Although loans, investments, and crowd-sourcing are great ways to access cash, first tap into your own resources as wisely as possible. • Manufacturing: Seeing your final product roll off the assembly line is a magical moment, but there are things to watch out for so you get there in a cost-effective way. • Protecting your idea: To patent or not to patent, and other things you can do to safeguard your idea. • The secrets to selling successfully: You got the product made, now learn how to get people to buy it!
Publisher: Ballantine Books
ISBN: 0804176442
Category : Business & Economics
Languages : en
Pages : 290
Book Description
NATIONAL BESTSELLER • From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Invent It, Sell It, Bank It! is a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it profitable. Sharing her own secret formula and personal stories along the way, Lori provides vital information and advice on topics that can often intimidate, frustrate, and stump aspiring entrepreneurs. Offering behind-the-scenes insights into her experiences on ABC’s Shark Tank and QVC-TV’s Clever & Unique Creations by Lori Greiner, as well as valuable lessons learned from the mistakes and triumphs of her early career, Lori proves that, with hard work and the right idea, anyone can turn themselves into the next overnight success. Lori covers such topic as . . . • Market research: Is your idea a hero or a zero? Don’t be so fixated on the end result that you forget to make something that people actually want to buy. • Product design: I have an idea, now what’s next? From concept to prototype to final product: How do I make it and where do I start? • Funding: Although loans, investments, and crowd-sourcing are great ways to access cash, first tap into your own resources as wisely as possible. • Manufacturing: Seeing your final product roll off the assembly line is a magical moment, but there are things to watch out for so you get there in a cost-effective way. • Protecting your idea: To patent or not to patent, and other things you can do to safeguard your idea. • The secrets to selling successfully: You got the product made, now learn how to get people to buy it!
Invest Like a Shark
Author: James DePorre
Publisher: Financial Times/Prentice Hall
ISBN: 9780132213080
Category : Electronic books
Languages : en
Pages : 0
Book Description
DePorre reveals how investors can maximize their most powerful advantages: speed and flexibility. He explains when to attack, how to move aggressively, how to stay flexible, and when to swim away in the face of danger.
Publisher: Financial Times/Prentice Hall
ISBN: 9780132213080
Category : Electronic books
Languages : en
Pages : 0
Book Description
DePorre reveals how investors can maximize their most powerful advantages: speed and flexibility. He explains when to attack, how to move aggressively, how to stay flexible, and when to swim away in the face of danger.
Crapshoot Investing
Author: Jim McTague
Publisher: Pearson Education
ISBN: 013260972X
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In just the past few years, the equity markets have been transformed into a high-speed casino that’s a pure crapshoot: a white-knuckle rollercoaster ride that has left individual investors legitimately terrified of equities. The Flash Crash of May 6, 2010–when the DJIA plummeted 734 points in 17 minutes, and dozens of top companies traded as low as zero–was just a harbinger of disasters to come. In Crap Shoot Investing, Barron’s Washington Editor Jim McTague reveals the twin causes of this massive transformation: high-frequency traders using mathematical hocus pocus, and blundering regulators whose attempts to promote long-term investment have massively backfired. McTague takes you through the Flash Crash moment by moment, revealing what happened and how it happened. Next, he burrows “under the volcano” to uncover the titanic, uncontrolled forces now at work in equity markets, showing investors exactly what they’re jumping into when they buy and sell stock today. You’ll learn how new exchanges, desperate for cash, are attracting high-frequency traders at everyone else’s expense... how “dark pools” of hidden trades are tilting the playing field...how even small investors are promoting dangerous volatility. McTague explains why regulators continue to ignore the big picture as the markets accelerate towards chaos. Last but not least, he presents a rational strategy for investors who need to get ahead in markets that have become riskier than most casinos. "A valuable read for anyone considering investing in equity markets." Reprinted with permission from CHOICE http://www.cro2.org, copyright by the American Library Association.
Publisher: Pearson Education
ISBN: 013260972X
Category : Business & Economics
Languages : en
Pages : 257
Book Description
In just the past few years, the equity markets have been transformed into a high-speed casino that’s a pure crapshoot: a white-knuckle rollercoaster ride that has left individual investors legitimately terrified of equities. The Flash Crash of May 6, 2010–when the DJIA plummeted 734 points in 17 minutes, and dozens of top companies traded as low as zero–was just a harbinger of disasters to come. In Crap Shoot Investing, Barron’s Washington Editor Jim McTague reveals the twin causes of this massive transformation: high-frequency traders using mathematical hocus pocus, and blundering regulators whose attempts to promote long-term investment have massively backfired. McTague takes you through the Flash Crash moment by moment, revealing what happened and how it happened. Next, he burrows “under the volcano” to uncover the titanic, uncontrolled forces now at work in equity markets, showing investors exactly what they’re jumping into when they buy and sell stock today. You’ll learn how new exchanges, desperate for cash, are attracting high-frequency traders at everyone else’s expense... how “dark pools” of hidden trades are tilting the playing field...how even small investors are promoting dangerous volatility. McTague explains why regulators continue to ignore the big picture as the markets accelerate towards chaos. Last but not least, he presents a rational strategy for investors who need to get ahead in markets that have become riskier than most casinos. "A valuable read for anyone considering investing in equity markets." Reprinted with permission from CHOICE http://www.cro2.org, copyright by the American Library Association.
Shark Tank Jump Start Your Business
Author: Michael Parrish DuDell
Publisher: Disney Electronic Content
ISBN: 1401306209
Category : Business & Economics
Languages : en
Pages : 158
Book Description
From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.
Publisher: Disney Electronic Content
ISBN: 1401306209
Category : Business & Economics
Languages : en
Pages : 158
Book Description
From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.
Cashing in on the American Dream
Author: Paul Terhorst
Publisher: Bantam
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A brilliant and practical five year plan for all who dream of retiring while they're young and healthy enough to enjoy it. Provides clear advice on how to overcome the personal, financial and psychological obstacles.
Publisher: Bantam
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
A brilliant and practical five year plan for all who dream of retiring while they're young and healthy enough to enjoy it. Provides clear advice on how to overcome the personal, financial and psychological obstacles.
How to Invest in Structured Products
Author: Andreas Bluemke
Publisher: John Wiley & Sons
ISBN: 0470746793
Category : Business & Economics
Languages : en
Pages : 406
Book Description
This book is essential in understanding, investing and risk managing the holy grail of investments - structured products. The book begins by introducing structured products by way of a basic guide so that readers will be able to understand a payoff graphic, read a termsheet or assess a payoff formula, before moving on to the key asset classes and their peculiarities. Readers will then move on to the more advanced subjects such as structured products construction and behaviour during their lifetime. It also explains how to avoid important pitfalls in products across all asset classes, pitfalls that have led to huge losses over recent years, including detailed coverage of counterparty risk, the fall of Lehman Brothers and other key aspects of the financial crisis related to structured products. The second part of the book presents an original approach to implementing structured products in a portfolio. Key features include: A comprehensive list of factors an investor needs to take into consideration before investing. This makes it a great help to any buyer of structured products; Unbiased advice on product investments across several asset classes: equities, fixed income, foreign exchange and commodities; Guidance on how to implement structured products in a portfolio context; A comprehensive questionnaire that will help investors to define their own investment preferences, allowing for a greater precision when facing investment decisions; An original approach determining the typical distribution of returns for major product types, essential for product classification and optimal portfolio implementation purposes; Written in a fresh, clear and understandable style, with many figures illustrating the products and very little mathematics. This book will enable you to better comprehend the use of structured products in everyday banking, quickly analyzing a product, assessing which of your clients it suits, and recognizing its major pitfalls. You will be able to see the added value versus the cost of a product and if the payoff is compatible with the market expectations.
Publisher: John Wiley & Sons
ISBN: 0470746793
Category : Business & Economics
Languages : en
Pages : 406
Book Description
This book is essential in understanding, investing and risk managing the holy grail of investments - structured products. The book begins by introducing structured products by way of a basic guide so that readers will be able to understand a payoff graphic, read a termsheet or assess a payoff formula, before moving on to the key asset classes and their peculiarities. Readers will then move on to the more advanced subjects such as structured products construction and behaviour during their lifetime. It also explains how to avoid important pitfalls in products across all asset classes, pitfalls that have led to huge losses over recent years, including detailed coverage of counterparty risk, the fall of Lehman Brothers and other key aspects of the financial crisis related to structured products. The second part of the book presents an original approach to implementing structured products in a portfolio. Key features include: A comprehensive list of factors an investor needs to take into consideration before investing. This makes it a great help to any buyer of structured products; Unbiased advice on product investments across several asset classes: equities, fixed income, foreign exchange and commodities; Guidance on how to implement structured products in a portfolio context; A comprehensive questionnaire that will help investors to define their own investment preferences, allowing for a greater precision when facing investment decisions; An original approach determining the typical distribution of returns for major product types, essential for product classification and optimal portfolio implementation purposes; Written in a fresh, clear and understandable style, with many figures illustrating the products and very little mathematics. This book will enable you to better comprehend the use of structured products in everyday banking, quickly analyzing a product, assessing which of your clients it suits, and recognizing its major pitfalls. You will be able to see the added value versus the cost of a product and if the payoff is compatible with the market expectations.