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Author: Thomas Wood-Young
Publisher: Wood Young Consulting
ISBN: 9780970623300
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Author: Thomas Wood-Young
Publisher: Wood Young Consulting
ISBN: 9780970623300
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
Author: Bill Byron Concevitch
Publisher: Kaplan Publishing
ISBN: 9781419593291
Category : Sales management
Languages : en
Pages : 0
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Book Description
The art of selling is more than just telling the customer what he wants to hear-it consists of the little nuances that you can master and put to work regardless of what you sell or what processes, strategies, or techniques you currently employ. "Counter-Intuitive Selling: Mastering the Art of the Unexpected" delivers a proven plan to break your old habits, backed by real-life success stories of Counter-Intuitive Selling behavior in action. For example, did you know that letting your prospect know that they're not ready to do business with you can actually lead to some of the largest deals you've ever closed?
Author: Sedric Hill
Publisher: Morgan James Publishing
ISBN: 1630477176
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
“This fast-moving book, written by a sales expert, shows you how to become an expert as well. You learn how to take your sales to a new level.” —Brian Tracy, author of Unlimited Sales Success Discover the elusive mental skills of selling that move you from meeting sales quotes to driving profit revenues! The road from journeyman to expert is not achieved through traditional behavior-based training that requires large amounts of dedicated time, but instead happens between the ears—through cognitive skill development. Expert Selling is your blueprint guide to success: Exceed (not just achieve) your sales goals faster and with more certainty Perform at a high level with consistency (Systematic, repeatable methodology) Achieve your life goals; personal, professional, and income, in less time Have more fun while selling—-minimize sales pressures and stress In Expert Selling, sales trainer and success coach Sedric Hill moves selling to the next level by utilizing breakthroughs in cognitive psychology science. Expert Selling unpacks the implicit "windows of expert advantage" and wraps them into an easy to follow blueprint for professional sellers and anyone who depends on persuasive communication for success. “Connecting with prospects and customers is critical to selling success. Sedric Hill's Expert Selling reveals the expert communication skills you need to master selling and other social interactions.” —SusanRoAne, author of How to Work a Room
Author: Michael T. Bosworth
Publisher: McGraw Hill Professional
ISBN: 0071501975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals: Transform sales calls into interactive conversations Position their offerings in relation to buyer needs Facilitate a more consistent customer experience Achieve shorter sales cycles Integrate sales and marketing into a cooperative, cross-functional team CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.
Author: Maximilian Stieler
Publisher: Springer
ISBN: 3319455966
Category : Business & Economics
Languages : en
Pages : 1319
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Book Description
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: James Wanless
Publisher: ETC Publishing
ISBN: 1930038895
Category : Self-Help
Languages : en
Pages : 66
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Book Description
Intuition is an everyday way for everyone to connect with the divine. It's not necessary to be religious, meditate, pray, or be "psychic" to be intuitive. Our contact with the life spirit through intuition is ever-present and immediate. In Intuition @ Work author James Wanless, Ph.D. shares proven innovative techniques each of us can incorporate into our own lives to merge our intuition with strategic thinking. This is a supremely creative process that can support your own highest ideals in every area of your life. This ebook reveals ways you can personally explore how intuition is present in every moment of your life. (You'll find that it exists in many ways other than the occasional hunch.) He explains that we all want to find the path in life that will bring us happiness and love, abundance, good health, and meaning. "Intuition is the life force itself, made conscious to us through a feeling that arises from within; through our intuition we tap into the ultimate resource of all--the very source of life. By following the intuitive spirit, all that each of us can humanly be and do is directly revealed and made manifest." Dr. Wanless's investigation of the significance of intuition has shown him is how much intuition can do for us, and how easily it can be accessed. He says, "I believe our intuition is useful in a practical way, more so now than in any other time in human evolution, such that it has even become imperative for the survival of our species." Life Navigator and Mentor James Wanless, Ph.D., is a former political science professor, popular keynote speaker and seminar leader. He is the creator of the best-selling Voyager Tarot. He travels through the United States, Europe, Australia, Asia, sharing the wisdom gained from his own transformative journey, combined with his professional background as a Professor of Political Science. He has focused on self-governance and the politics of the self--and his pursuit has led him to become a leading-edge authority on creative and strategic intuition. Michelle Irwin, E-Commerce Business Consultant at Sun Microsystems said of his work: "Dr. Wanless's seminar provided an avenue for understanding our roles on our team, and how our personality mix is balanced. He motivated and enlightened us as to the potential of what we can accomplish as a team." Now he shares his discoveries and his teachings with us, offering a variety of techniques and exercises to help us find and use our intuition, to benefit from our personal connection with the life force. Discover innovative techniques, tips on how to choose wisely, utilize your foresight, find new ways of relating. Create success in your life!
Author: Colin Shaw
Publisher: Springer
ISBN: 1137534303
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Author: Stephen Genco
Publisher: Intuitive Consumer Insights LLC
ISBN: 9780578576961
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Author: Steve W. Martin
Publisher: John Wiley & Sons
ISBN: 0470080213
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
What separates ordinary salespeople from Heavy Hitters? The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological, physical, and language-based tactics you need to turn yourself into a Heavy Hitter. Inside, you'll find proven guidance and expert tips on: Understanding how people think and communicate Finding the right words at the right time Predicting a customer's behavior and influencing his thoughts Building customer rapport and understanding their motivations Persuading both the customer's rational mind and his emotional subconscious side "Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an emphasis on language. Salespeople could well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone." —Harvard Business School Review "This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market." —Brian Tracy, author, Million Dollar Habits "Traditional selling focuses on product, price, and competition and misses the most important reason people buy-people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win." —Jay Fulcher, President and COO, Agile Software "Heavy Hitter Selling is different-[a book that] will help you make lots of money." —Gerald D. Cohen, CEO, Information Builders, Inc.
Author: Mike Schultz
Publisher: John Wiley & Sons
ISBN: 1118875060
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
