Author: Michael Thelwall
Publisher: Springer Nature
ISBN: 3031022610
Category : Computers
Languages : en
Pages : 115
Book Description
Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions
Introduction to Webometrics
Author: Michael Thelwall
Publisher: Springer Nature
ISBN: 3031022610
Category : Computers
Languages : en
Pages : 115
Book Description
Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions
Publisher: Springer Nature
ISBN: 3031022610
Category : Computers
Languages : en
Pages : 115
Book Description
Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions
Building World-Class Universities
Author: Qi Wang
Publisher: Springer Science & Business Media
ISBN: 9462090343
Category : Education
Languages : en
Pages : 227
Book Description
Within higher education, world-class universities are commonly regarded as elite research universities and play a critical role in developing a nation’s competitiveness in the global knowledge economy. An increasing number of countries, regions and higher education institutions in different parts of the world have joined the same battle for academic excellence. While emerging countries and their universities make every effort to enhance their capacity and boost their research performance, the academic superpowers endeavour to maintain - if not further improve- their global positions. “Building World-Class Universities: Different Approaches to a Shared Goal” intends to provide an in-depth picture of different approaches in pursuit of the shared goal of developing academic excellence, and to reflect the current trends in this field. Divided into three parts, the book covers: • building world-class universities from a national/regional perspective, • managing world-class universities from an institutional perspective, and • measuring world-class universities from a ranking/indicator perspective. This book not only represents a contribution to the ongoing discussion on the topic of building world-class universities, but can be seen as a continuation of the previous three volumes on this topic - “World-Class Universities and Ranking: Aiming beyond Status”, “The World-Class University as Part of a New Higher Education Paradigm: From Institutional Qualities to Systemic Excellence”, and “Paths to a World-Class University: Lessons from Practices and Experiences”. All four books will be useful readings for students and academics in higher education generally, in addition to policy makers and informed practioners.d practitioners
Publisher: Springer Science & Business Media
ISBN: 9462090343
Category : Education
Languages : en
Pages : 227
Book Description
Within higher education, world-class universities are commonly regarded as elite research universities and play a critical role in developing a nation’s competitiveness in the global knowledge economy. An increasing number of countries, regions and higher education institutions in different parts of the world have joined the same battle for academic excellence. While emerging countries and their universities make every effort to enhance their capacity and boost their research performance, the academic superpowers endeavour to maintain - if not further improve- their global positions. “Building World-Class Universities: Different Approaches to a Shared Goal” intends to provide an in-depth picture of different approaches in pursuit of the shared goal of developing academic excellence, and to reflect the current trends in this field. Divided into three parts, the book covers: • building world-class universities from a national/regional perspective, • managing world-class universities from an institutional perspective, and • measuring world-class universities from a ranking/indicator perspective. This book not only represents a contribution to the ongoing discussion on the topic of building world-class universities, but can be seen as a continuation of the previous three volumes on this topic - “World-Class Universities and Ranking: Aiming beyond Status”, “The World-Class University as Part of a New Higher Education Paradigm: From Institutional Qualities to Systemic Excellence”, and “Paths to a World-Class University: Lessons from Practices and Experiences”. All four books will be useful readings for students and academics in higher education generally, in addition to policy makers and informed practioners.d practitioners
Introduction to Webometrics
Author: Michael Thelwall
Publisher: Morgan & Claypool Publishers
ISBN: 159829993X
Category : Computers
Languages : en
Pages : 127
Book Description
Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions
Publisher: Morgan & Claypool Publishers
ISBN: 159829993X
Category : Computers
Languages : en
Pages : 127
Book Description
Webometrics is concerned with measuring aspects of the web: web sites, web pages, parts of web pages, words in web pages, hyperlinks, web search engine results. The importance of the web itself as a communication medium and for hosting an increasingly wide array of documents, from journal articles to holiday brochures, needs no introduction. Given this huge and easily accessible source of information, there are limitless possibilities for measuring or counting on a huge scale (e.g., the number of web sites, the number of web pages, the number of blogs) or on a smaller scale (e.g., the number of web sites in Ireland, the number of web pages in the CNN web site, the number of blogs mentioning Barack Obama before the 2008 presidential campaign). This book argues that it can be useful for social scientists to measure aspects of the web and explains how this can be achieved on both a small and large scale. The book is intended for social scientists with research topics that are wholly or partly online (e.g., social networks, news, political communication) and social scientists with offline research topics with an online reflection, even if this is not a core component (e.g., diaspora communities, consumer culture, linguistic change). The book is also intended for library and information science students in the belief that the knowledge and techniques described will be useful for them to guide and aid other social scientists in their research. In addition, the techniques and issues are all directly relevant to library and information science research problems. Table of Contents: Introduction / Web Impact Assessment / Link Analysis / Blog Searching / Automatic Search Engine Searches: LexiURL Searcher / Web Crawling: SocSciBot / Search Engines and Data Reliability / Tracking User Actions Online / Advaned Techniques / Summary and Future Directions
Web Metrics for Library and Information Professionals
Author: David Stuart
Publisher: Facet Publishing
ISBN: 1856048748
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
Publisher: Facet Publishing
ISBN: 1856048748
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Book Description
A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.
The Essential Guide to Using the Web for Research
Author: Nigel Ford
Publisher: SAGE
ISBN: 1446291537
Category : Social Science
Languages : en
Pages : 258
Book Description
This book will be vital reading for anyone doing research, since using the web to find high quality information is a key research skill. It introduces beginners and experts alike to the most effective techniques for searching the web, assessing and organising information and using it in a range of scenarios from undergraduate essays and projects to PhD research. Nigel Ford shows how using the web poses opportunities and challenges that impact on student research at every level, and he explains the skills needed to navigate the web and use it effectively to produce high quality work. Ford connects online skills to the research process. He helps readers to understand research questions and how to answer them by constructing arguments and presenting evidence in ways that will enhance their impact and credibility. The book includes clear and helpful coverage of beginner and advanced search tools and techniques, as well as the processes of: @!critically evaluating online information @!creating and presenting evidence-based arguments @!organizing, storing and sharing information @!referencing, copyright and plagiarism. As well as providing all the basic techniques students need to find high quality information on the web, this book will help readers use this information effectively in their own research. Nigel Ford is Professor in the University of Sheffield′s Information School.
Publisher: SAGE
ISBN: 1446291537
Category : Social Science
Languages : en
Pages : 258
Book Description
This book will be vital reading for anyone doing research, since using the web to find high quality information is a key research skill. It introduces beginners and experts alike to the most effective techniques for searching the web, assessing and organising information and using it in a range of scenarios from undergraduate essays and projects to PhD research. Nigel Ford shows how using the web poses opportunities and challenges that impact on student research at every level, and he explains the skills needed to navigate the web and use it effectively to produce high quality work. Ford connects online skills to the research process. He helps readers to understand research questions and how to answer them by constructing arguments and presenting evidence in ways that will enhance their impact and credibility. The book includes clear and helpful coverage of beginner and advanced search tools and techniques, as well as the processes of: @!critically evaluating online information @!creating and presenting evidence-based arguments @!organizing, storing and sharing information @!referencing, copyright and plagiarism. As well as providing all the basic techniques students need to find high quality information on the web, this book will help readers use this information effectively in their own research. Nigel Ford is Professor in the University of Sheffield′s Information School.
Click Models for Web Search
Author: Aleksandr Chuklin
Publisher: Springer Nature
ISBN: 3031022947
Category : Computers
Languages : en
Pages : 99
Book Description
With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.
Publisher: Springer Nature
ISBN: 3031022947
Category : Computers
Languages : en
Pages : 99
Book Description
With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.
Web Indicators for Research Evaluation
Author: Michael Thelwall
Publisher: Springer Nature
ISBN: 3031023048
Category : Computers
Languages : en
Pages : 155
Book Description
In recent years there has been an increasing demand for research evaluation within universities and other research-based organisations. In parallel, there has been an increasing recognition that traditional citation-based indicators are not able to reflect the societal impacts of research and are slow to appear. This has led to the creation of new indicators for different types of research impact as well as timelier indicators, mainly derived from the Web. These indicators have been called altmetrics, webometrics or just web metrics. This book describes and evaluates a range of web indicators for aspects of societal or scholarly impact, discusses the theory and practice of using and evaluating web indicators for research assessment and outlines practical strategies for obtaining many web indicators. In addition to describing impact indicators for traditional scholarly outputs, such as journal articles and monographs, it also covers indicators for videos, datasets, software and other non-standard scholarly outputs. The book describes strategies to analyse web indicators for individual publications as well as to compare the impacts of groups of publications. The practical part of the book includes descriptions of how to use the free software Webometric Analyst to gather and analyse web data. This book is written for information science undergraduate and Master’s students that are learning about alternative indicators or scientometrics as well as Ph.D. students and other researchers and practitioners using indicators to help assess research impact or to study scholarly communication.
Publisher: Springer Nature
ISBN: 3031023048
Category : Computers
Languages : en
Pages : 155
Book Description
In recent years there has been an increasing demand for research evaluation within universities and other research-based organisations. In parallel, there has been an increasing recognition that traditional citation-based indicators are not able to reflect the societal impacts of research and are slow to appear. This has led to the creation of new indicators for different types of research impact as well as timelier indicators, mainly derived from the Web. These indicators have been called altmetrics, webometrics or just web metrics. This book describes and evaluates a range of web indicators for aspects of societal or scholarly impact, discusses the theory and practice of using and evaluating web indicators for research assessment and outlines practical strategies for obtaining many web indicators. In addition to describing impact indicators for traditional scholarly outputs, such as journal articles and monographs, it also covers indicators for videos, datasets, software and other non-standard scholarly outputs. The book describes strategies to analyse web indicators for individual publications as well as to compare the impacts of groups of publications. The practical part of the book includes descriptions of how to use the free software Webometric Analyst to gather and analyse web data. This book is written for information science undergraduate and Master’s students that are learning about alternative indicators or scientometrics as well as Ph.D. students and other researchers and practitioners using indicators to help assess research impact or to study scholarly communication.
Collaborative Web Search
Author: Meredith Ringel Morris
Publisher: Springer Nature
ISBN: 303102270X
Category : Computers
Languages : en
Pages : 85
Book Description
Today, Web search is treated as a solitary experience. Web browsers and search engines are typically designed to support a single user, working alone. However, collaboration on information-seeking tasks is actually commonplace. Students work together to complete homework assignments, friends seek information about joint entertainment opportunities, family members jointly plan vacation travel, and colleagues jointly conduct research for their projects. As improved networking technologies and the rise of social media simplify the process of remote collaboration, and large, novel display form-factors simplify the process of co-located group work, researchers have begun to explore ways to facilitate collaboration on search tasks. This lecture investigates the who, what, where, when and why of collaborative search, and gives insight in how emerging solutions can address collaborators' needs. Table of Contents: Introduction / Who? / What? / Where? / When? / Why? / Conclusion: How?
Publisher: Springer Nature
ISBN: 303102270X
Category : Computers
Languages : en
Pages : 85
Book Description
Today, Web search is treated as a solitary experience. Web browsers and search engines are typically designed to support a single user, working alone. However, collaboration on information-seeking tasks is actually commonplace. Students work together to complete homework assignments, friends seek information about joint entertainment opportunities, family members jointly plan vacation travel, and colleagues jointly conduct research for their projects. As improved networking technologies and the rise of social media simplify the process of remote collaboration, and large, novel display form-factors simplify the process of co-located group work, researchers have begun to explore ways to facilitate collaboration on search tasks. This lecture investigates the who, what, where, when and why of collaborative search, and gives insight in how emerging solutions can address collaborators' needs. Table of Contents: Introduction / Who? / What? / Where? / When? / Why? / Conclusion: How?
Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively
Author: Goh, Dion
Publisher: IGI Global
ISBN: 1599045451
Category : Business & Economics
Languages : en
Pages : 396
Book Description
The wealth of information accessible on the Internet has grown exponentially since its advent. This mass of content must be systemically sifted to glean pertinent data, and the utilization of the collective intelligence of other users, or social information retrieval, is an innovative, emerging technique. Social Information Retrieval Systems: Emerging Technologies & Applications for Searching the Web Effectively provides relevant content in the areas of information retrieval systems, services, and research; covering topics such as social tagging, collaborative querying, social network analysis, subjective relevance judgments, and collaborative filtering. Answering the increasing demand for authoritative resources on Internet technologies, this Premier Reference Source will make an indispensable addition to any library collection.
Publisher: IGI Global
ISBN: 1599045451
Category : Business & Economics
Languages : en
Pages : 396
Book Description
The wealth of information accessible on the Internet has grown exponentially since its advent. This mass of content must be systemically sifted to glean pertinent data, and the utilization of the collective intelligence of other users, or social information retrieval, is an innovative, emerging technique. Social Information Retrieval Systems: Emerging Technologies & Applications for Searching the Web Effectively provides relevant content in the areas of information retrieval systems, services, and research; covering topics such as social tagging, collaborative querying, social network analysis, subjective relevance judgments, and collaborative filtering. Answering the increasing demand for authoritative resources on Internet technologies, this Premier Reference Source will make an indispensable addition to any library collection.
Understanding User-Web Interactions via Web Analytics
Author: Bernard J. Jansen
Publisher: Springer Nature
ISBN: 3031022645
Category : Computers
Languages : en
Pages : 101
Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Publisher: Springer Nature
ISBN: 3031022645
Category : Computers
Languages : en
Pages : 101
Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References