Introduction to Marketing - Principles of Wholesale and Retail Distribution PDF Download
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Author: Paul Dulaney Converse
Publisher: Read Books Ltd
ISBN: 1446549062
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.
Author: Paul Dulaney Converse
Publisher: Read Books Ltd
ISBN: 1446549062
Category : Business & Economics
Languages : en
Pages : 488
Get Book Here
Book Description
This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.
Author: Paul Dulaney Converse
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 624
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 20
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Book Description
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 278
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Book Description
Author:
Publisher: UM Libraries
ISBN:
Category : Education, Higher
Languages : en
Pages : 1344
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
Author:
Publisher:
ISBN:
Category : Cooperative societies
Languages : en
Pages : 14
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278
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Book Description
