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Author: Lynn H. Turner
Publisher: Cambridge University Press
ISBN: 110715104X
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
This concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author: Lynn H. Turner
Publisher: Cambridge University Press
ISBN: 110715104X
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
This concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author: Sheila Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702172618
Category : Education
Languages : en
Pages : 356
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Book Description
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Author: Upamanyu Madhow
Publisher: Cambridge University Press
ISBN: 1107022770
Category : Technology & Engineering
Languages : en
Pages : 547
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Book Description
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Author: Alan Goodboy
Publisher:
ISBN: 9781524926809
Category :
Languages : en
Pages : 444
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Book Description
Author: Armand Mattelart
Publisher: SAGE
ISBN: 9780761956471
Category : Language Arts & Disciplines
Languages : en
Pages : 196
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Book Description
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 131542472X
Category : Computers
Languages : en
Pages : 241
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Book Description
"This brief introduction to the field of communication has the advantages of Arthur Asa Berger's informal writing style and a flair for popular culture examples that will interest students. Designed for the basic course in communication departments, the volume introduces the key theorists who shaped our concepts of communication as he describes the varied processes and settings in which communication occurs. Chapters on social media, on communication and identity, and on visual communication address key contemporary topics. A specialist on mass media and author of over 75 books in communication and popular culture, Berger's examples range from advertisements to folk tales to James Bond films. Student exercises, quotes from key theorists, and cartoons make this a strong option for instructors who wish to explore alternatives to the standard encyclopedic textbook"--
Author: S. Steinberg
Publisher: Juta and Company Ltd
ISBN: 9780702136498
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Introduces history and basics of human communication, covering the communication process, functions of communication, language and communication, non-verbal communication, interpersonal communication, listening, public speaking, and mass communication.
Author: John Fiske
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author: S. R. Savithri
Publisher:
ISBN: 9781536162097
Category : Hearing
Languages : en
Pages : 0
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Book Description
The main theme of the book Introduction to Communication Sciences is to provide information on (a) communication, language, speech & their components in brief with illustrations, (b) production, characteristics and generation of sound in detail, (c) sound intensity and concept of decibel, (d) hearing mechanism, audibility and hearing, and (e) introduction to the field of speech-language pathology and audiology including historical aspects of these two fields in five chapters. It is primarily written for libraries and with an intention of helping students studying in the first year of the speech and hearing Bachelor's programme, master's students in Speech Pathology, research scholars, and faculty teaching Speech Pathology and Audiology. The book is different from others as it incorporates literature from ancient Sanskrit literature and includes several illustrations for ease of understanding. It incorporates definitions of speech, language, communication, and their components, functions of communication, normal development of speech & language, pre-requisites and factors affecting speech-language development, cultural and linguistic issues in communication; bi/multilingual issues. It addresses overview of speech production, speech mechanism, the acoustic theory of speech production, and bases of speech and language. In addition, the book focuses on acoustic energy and power, absolute and relative units and measurements, Bel and deciBel, sound pressure and decibel sound pressure levels, and characteristics and application of decibels. Hearing mechanism, audibility and hearing is also dealt with along with hearing range, procedures of estimating minimum audible levels, minimum audible pressure and field, reference equivalent threshold sound pressure levels and hearing levels, and other related issues. Finally, it introduces the historical aspects of the field of Speech-Language Pathology and Audiology, development of the field in global context, interdisciplinary nature of the field, development of instrumentation in the field, and scope of practice of the field. As historical aspects are dealt with, material from WWW were included and hence internet references were inevitable. The course is required / hard core / discipline specific core course, and hence the proposed book would be used as a primary text. With its reader-friendly content and valuable online resources, Introduction to Communication Sciences is an ideal text for beginning speech pathology and audiology students and faculty.
Author: Don W. Stacks
Publisher: Harcourt Brace College Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
