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Author: World Fertility Survey
Publisher:
ISBN:
Category : Birth control
Languages : en
Pages : 100
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Book Description
Author: World Fertility Survey
Publisher:
ISBN:
Category : Birth control
Languages : en
Pages : 100
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Book Description
Author: Floyd J. Fowler, Jr.
Publisher: SAGE
ISBN: 9780803930933
Category : Language Arts & Disciplines
Languages : en
Pages : 160
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Book Description
Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to producing standardized - and reliable - interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and a compilation of research evidence from other prominent methodologists. How to avoid errors, sampling design issues, question construction methods, supervision techniques, training methods and the organization of data collection staffs are all thoroughly examined. In addition, prescriptions for improving the quality of survey data results are clear and concise. Both students learning survey research methods for the first time and experienced, active researchers will find this volume indispensable.
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1136422129
Category : Business & Economics
Languages : en
Pages : 443
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Book Description
Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Author:
Publisher:
ISBN:
Category : Food habits
Languages : en
Pages : 606
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Book Description
Author: Charles Stewart
Publisher: Kendall Hunt
ISBN: 9780787293505
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Author: Ben Emans
Publisher: Routledge
ISBN: 1000036162
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Conducting a good interview is more difficult than one might imagine. Of course, thorough preparation is essential, but equally important are knowledge of the specific subject area and effective communication skills. Interviewing: Theory, Techniques and Training presents relevant theoretical perspectives, provides material to help develop a range of communication skills and describes tried and tested ways of preparing for interviews. There have been many developments in the field of interviewing in recent years. Computer-assisted protocols now play a prominent role in interviewing and there has been much research into the role of communication processes in interviews. Interviewing incorporates these recent developments and insights and offers up-to-date examples and practical suggestions.
Author: University of Michigan. Survey Research Center
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 156
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Book Description
Author: Virginia Oliveros
Publisher: Cambridge University Press
ISBN: 100908478X
Category : Political Science
Languages : en
Pages : 267
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Book Description
In countries around the world, politicians distribute patronage jobs to supporters in exchange for a wide range of political services – such as helping with campaigns and electoral mobilization. Patronage employees (clients) engage in these political activities that support politicians (patrons) because their fates are tied to the political fate of their patrons. Although conventional wisdom holds that control of patronage significantly increases an incumbent's chance of staying in power, we actually know very little about how patronage works. Drawing on in-depth interviews, survey data, and survey experiments in Argentina, Virginia Oliveros details the specific mechanisms that explain the effect of patronage on political competition. This fascinating study is the first to provide a systematic analysis of the political activities of mid and low-level public employees in Latin America. It provides a novel explanation of the enforcement of patronage contracts that has wider implications for understanding the functioning of clientelist exchanges.
Author: James M. Lepkowski
Publisher: John Wiley & Sons
ISBN: 0470173394
Category : Mathematics
Languages : en
Pages : 700
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Book Description
A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all—encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state—of—the—art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy—five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts—sampling and estimation, data collection, operations, and nonresponse—equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: The impact of mobile telephones on telephone surveys and the rising presence of mobile—only households worldwide The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone Methods for measuring and improving interviewer performance and productivity Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse Procedures for the adjustment of nonresponse in telephone surveys In—depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.
