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Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Josh Steimle
Publisher: Apress
ISBN: 1484219317
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.
Author: Andy Andrews
Publisher: Thomas Nelson
ISBN: 9780718077327
Category : Philosophy
Languages : en
Pages : 0
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Book Description
Wall Street Journal Bestseller Have you ever wondered why we spend so much time and energy thinking about the big challenges in our lives when all the evidence proves it's actually the little things that change everything? That's right... Absolutely everything. New York Times bestselling author Andy Andrews is known for his strong storytelling and unequaled perspective on principles that empower the human mind and spirit. The Little Things embodies his own approach to life and work, detailing for the first time some of the exclusive material that he uses to teach and coach some of the most successful corporations, teams, and individuals around the world. In his unique humorous style, Andy shows how people succeed by actually going against the modern adage, "don't sweat the small stuff". By contrast, Andy proves that it is in concentrating on the smaller things that we add value and margin. "In a world where so many feel powerless, wouldn't it be great to feel in control? Then know this. Perspective can be more important than basic answers. "I am more passionate than ever about my search to notice that one thing . . . that one tiny thing that, when understood and harnessed, allows us to create a life of extraordinary purpose and powerful results. It's less about drive and will power than it is about understanding certain principles and why they work . . . every time. Andrews provides common-sense perspective and a game plan for meeting various challenges, such as: Managing life in a society that seems to be constantly offended by something or someone Creating change that is permanent and not short term Dramatically increasing results by harnessing the fraction of margin between second place and first Understanding our spiritual connection with God and how that affects planning and outcome Identifying the very moment when asking the question why? multiplies the success of an endeavor Recognizing the smallest details that ensure the greatest success
Author: Lucy Ellmann
Publisher: Galley Beggar Press
ISBN: 1913111210
Category : Literary Criticism
Languages : en
Pages : 237
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Book Description
'There are three kinds of strike I'd recommend: a housework strike, a labour strike, and a sex strike. I can't wait for the first two.' Things Are Against Us is the first collection of essays from Booker Prize-shortlisted Lucy Ellmann. Bold, angry, despairing and very, very funny, these essays cover everything – from matriarchy to environmental catastrophe to Little House on the Prairie. Ellmann calls for a moratorium on air travel, rages against bras, gives Doris Day and Agatha Christie a drubbing, and pleads for sanity in a world that – well, a world that spent four years in the company of Donald Trump, that 'tremendously sick, terrible, nasty, lowly, truly pathetic, reckless, sad, weak, lazy, incompetent, third-rate, clueless, not smart, dumb as a rock, all talk, wacko, zero-chance lying liar'. Things Are Against Us is electric. It's vital. These are essays bursting with energy, and reading them feels like sticking your hand in the mains socket. Lucy Ellmann is the writer we need to guide us through these crazy times.
Author: bell hooks
Publisher: Simon and Schuster
ISBN: 1416538232
Category : Poetry
Languages : en
Pages : 113
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Book Description
Feminist icon bell hooks reminds us of the full spectrum of feeling we spend in love through her inspiring collection of love poetry, with a new introduction by Cole Arthur Riley, author of Black Liturgies. Written from the heart, When Angels Speak of Love is a book of fifty love poems by bell hooks, one our most beloved public intellectuals, and author of over twenty books, including the bestselling All About Love. Poem after poem, hooks challenges our views and experiences with love—tracing the links between seduction and surrender, the intensity of desire, and the anguish of death. “Love must clean house, choose memories to keep, and memories to let go,” she writes. These verses are expansive yet accessible—encompassing romantic love, to love of family, friends, or oneself. In any iteration, these poems remind us of both the beauty and possibility of love.
Author: Jennifer Richard Jacobson
Publisher: Candlewick Press
ISBN: 0763670456
Category : Juvenile Fiction
Languages : en
Pages : 386
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Book Description
When forced to choose between staying with her guardian and being with her big brother, Ari chose her big brother. There’s just one problem—Gage doesn’t actually have a place to live. When Ari’s mother died four years ago, she had two final wishes: that Ari and her older brother, Gage, would stay together always, and that Ari would go to Carter, the middle school for gifted students. So when nineteen-year-old Gage decides he can no longer live with their bossy guardian, Janna, Ari knows she has to go with him. But it’s been two months, and Gage still hasn’t found them an apartment. He and Ari have been “couch surfing,” staying with Gage’s friend in a tiny apartment, crashing with Gage’s girlfriend and two roommates, and if necessary, sneaking into a juvenile shelter to escape the cold Maine nights. But all of this jumping around makes it hard for Ari to keep up with her schoolwork, never mind her friendships, and getting into Carter starts to seem impossible. Will Ari be forced to break one of her promises to Mama? Told in an open, authentic voice, this nuanced story of hiding in plain sight may have readers thinking about homelessness in a whole new way.
Author: Mitchell S. Jackson
Publisher: Bloomsbury Publishing USA
ISBN: 1620400308
Category : Fiction
Languages : en
Pages : 353
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Book Description
Winner Whiting Writers' Award Winner Ernest J. Gaines Award for Literary Excellence Finalist for the PEN/Hemingway Award for Debut Fiction Finalist for the Flaherty-Dunnan First Novel Prize Finalist for the Hurston/Wright Legacy Award Mitchell S. Jackson grew up black in a neglected neighborhood in America's whitest city, Portland, Oregon. In the '90s, those streets and beyond had fallen under the shadow of crack cocaine and its familiar mayhem. In his commanding autobiographical novel, Mitchell writes what it was to come of age in that time and place, with a break-out voice that's nothing less than extraordinary. The Residue Years switches between the perspectives of a young man, Champ, and his mother, Grace. Grace is just out of a drug treatment program, trying to stay clean and get her kids back. Champ is trying to do right by his mom and younger brothers, and dreams of reclaiming the only home he and his family have ever shared. But selling crack is the only sure way he knows to achieve his dream. In this world of few options and little opportunity, where love is your strength and your weakness, this family fights for family and against what tears one apart. Honest in its portrayal, with cadences that dazzle, The Residue Years signals the arrival of a writer set to awe.
Author: Katherena Vermette
Publisher: Univ. of Queensland Press
ISBN: 0702269557
Category : Fiction
Languages : en
Pages : 280
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Book Description
International bestseller The Break is the first in Katherena Vermette's heart-rending, utterly immersive Indigenous family saga that includes The Strangers and The Circle. When Stella, a young Mé tis mother, looks out her window one evening and spots someone in trouble on the Break — a barren field on an isolated strip of land outside her house — she calls the police to alert them to a possible crime. But when they arrive, no one is there; scuff marks in the compacted snow are the only sign anything may have happened. In a series of shifting narratives, people who are connected, both directly and indirectly, with the victim — police, family, and friends — tell their personal stories leading up to that fateful night. Lou, a social worker, grapples with the departure of her live-in boyfriend. Cheryl, an artist, mourns the premature death of her sister Rain. Paulina, a single mother, struggles to trust her new partner. Phoenix, a homeless teenager, is released from a youth detention centre. Officer Scott, a Mé tis policeman, feels caught between two worlds as he patrols the city. Through their various perspectives a larger, more comprehensive story about lives of the residents in Winnipeg' s North End is exposed.
Author: Kiese Laymon
Publisher: Simon and Schuster
ISBN: 1501125699
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
*Selected as One of the Best Books of the 21st Century by The New York Times* *Named a Best Book of the Year by The New York Times, Publishers Weekly, NPR, Broadly, BuzzFeed (Nonfiction), The Undefeated, Library Journal (Biography/Memoirs), The Washington Post (Nonfiction), Southern Living (Southern), Entertainment Weekly, and The New York Times Critics* In this powerful, provocative, and universally lauded memoir—winner of the Andrew Carnegie Medal and finalist for the Kirkus Prize—genre-bending essayist and novelist Kiese Laymon “provocatively meditates on his trauma growing up as a black man, and in turn crafts an essential polemic against American moral rot” (Entertainment Weekly). In Heavy, Laymon writes eloquently and honestly about growing up a hard-headed black son to a complicated and brilliant black mother in Jackson, Mississippi. From his early experiences of sexual violence, to his suspension from college, to time in New York as a college professor, Laymon charts his complex relationship with his mother, grandmother, anorexia, obesity, sex, writing, and ultimately gambling. Heavy is a “gorgeous, gutting…generous” (The New York Times) memoir that combines personal stories with piercing intellect to reflect both on the strife of American society and on Laymon’s experiences with abuse. By attempting to name secrets and lies he and his mother spent a lifetime avoiding, he asks us to confront the terrifying possibility that few in this nation actually know how to responsibly love, and even fewer want to live under the weight of actually becoming free. “A book for people who appreciated Roxane Gay’s memoir Hunger” (Milwaukee Journal Sentinel), Heavy is defiant yet vulnerable, an insightful, often comical exploration of weight, identity, art, friendship, and family through years of haunting implosions and long reverberations. “You won’t be able to put [this memoir] down…It is packed with reminders of how black dreams get skewed and deferred, yet are also pregnant with the possibility that a kind of redemption may lie in intimate grappling with black realities” (The Atlantic).
Author: Dave Eggers
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Lucian enjoys searching the beach below his home for treasure, but after becoming attached to a mysterious cutlass he meets its owner, who offers something greater for its return.
Author: Geraldine Brooks
Publisher: Penguin
ISBN: 1101158190
Category : Fiction
Languages : en
Pages : 396
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Book Description
View our feature on Geraldine Books’s People of the Book. From the Pulitzer Prize–winning author of March, the journey of a rare illuminated manuscript through centuries of exile and war In 1996, Hanna Heath, an Australian rare-book expert, is offered the job of a lifetime: analysis and conservation of the famed Sarajevo Haggadah, which has been rescued from Serb shelling during the Bosnian war. Priceless and beautiful, the book is one of the earliest Jewish volumes ever to be illuminated with images. When Hanna, a caustic loner with a passion for her work, discovers a series of tiny artifacts in its ancient binding—an insect wing fragment, wine stains, salt crystals, a white hair—she begins to unlock the book’s mysteries. The reader is ushered into an exquisitely detailed and atmospheric past, tracing the book’s journey from its salvation back to its creation. In Bosnia during World War II, a Muslim risks his life to protect it from the Nazis. In the hedonistic salons of fin-de-siècle Vienna, the book becomes a pawn in the struggle against the city’s rising anti-Semitism. In inquisition-era Venice, a Catholic priest saves it from burning. In Barcelona in 1492, the scribe who wrote the text sees his family destroyed by the agonies of enforced exile. And in Seville in 1480, the reason for the Haggadah’s extraordinary illuminations is finally disclosed. Hanna’s investigation unexpectedly plunges her into the intrigues of fine art forgers and ultra-nationalist fanatics. Her experiences will test her belief in herself and the man she has come to love. Inspired by a true story, People of the Book is at once a novel of sweeping historical grandeur and intimate emotional intensity, an ambitious, electrifying work by an acclaimed and beloved author.
