Author: Priscilla Hobbs
Publisher: Intellect (UK)
ISBN: 9781789384741
Category :
Languages : en
Pages : 250

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Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.

Author: Priscilla Hobbs
Publisher:
ISBN: 9781789384758
Category : Amusements
Languages : en
Pages : 248

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Book Description
The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presents and into the threads of the Disney experience. b/w illus.

Author: Disney Institute
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.

Author: Project on Disney
Publisher: Duke University Press
ISBN: 9780822316244
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.

Author: Bruce Loeffler
Publisher: John Wiley & Sons
ISBN: 1119028671
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Bring Disney-level customer experience to your organizationwith insider guidance The Experience is a unique guide to mastering the art ofcustomer service and service relationships, based on the principlesemployed at the renowned leader in customer experience­— the Walt Disney Company. Co-Author Bruce Loefflerspent ten years at Disney World overseeing service excellence, andhas partnered with Brian T. Church in this book, to show you how tobring that same level of care and value to your own organization.Based on the I. C.A.R.E. model, the five principles —Impression, Connection, Attitude, Response, and Exceptionals— give you a solid framework upon which to raise the level ofyour customer experience. You will learn how to identify yourcustomer service issues and what level of Experience you arecurrently offering. You can then determine exactly what the"customer experience" should be for your company, and the changesrequired to make it happen. The Walt Disney Company is the most recognized name in the worldfor customer service. The "Disney Experience" draws customers fromall around the world,. This book describes what it takes to achievethat level of Experience, and how any organization can do it withthe right strategy and attention to detail. When the Experience isenhanced, the opportunity arises to convert customers toambassadors who will share their Experience with others. Find "the experience" and what it means to theOrganization Learn the five levels of experience, and why most companiesfail at it Identify service problems that face every company in themarketplace Utilize the Experience Quotient and apply the I. C.A.R.E.principles Learn how to convert customers to ambassadors who share theirstory with others Customers are the lifeblood of business. A great product offeringisn't enough in today's marketplace, where everyone's looking foran "experience.” Imagine the kind of value a Disney-levelcustomer experience could bring to your organization. TheExperience is a guide to getting there, from an insider'sperspective.

Author: Albert Thweatt
Publisher: Theme Park Press
ISBN: 9781683902171
Category : Travel
Languages : en
Pages : 216

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Book Description
Finding Grace in the Magic When Albert Thweatt began working the night shift in his new job as a paramedic, he realized he would be missing something important. The nightly, family devotionals he had always participated in with his wife and two sons now had to be done without him several nights a week. He hated that he had to miss this special time with his family, so he decided to do something about it. He began writing and emailing devotionals to his wife to be read and discussed with the family. He centered each of these devotionals around one of his favorite subjects and one he knew his family would enjoy as well: Walt Disney World. Disney Devotionals is a collection of 100 daily devotionals each based on a Walt Disney World ride, show, or other attraction. Each devotional begins with some facts, trivia, and highlights for the Disney attraction, then transitions to a thought or lesson based on the same attraction with Biblical scripture references. You and your family will enjoy this fun and inspirational collection of devotionals that will stimulate thought, discussion and growth. Journey through each of the four Walt Disney World theme parks to Disney transportation and every ride, show, and attraction in between. You will acquire lots of fun knowledge about Disney as you also learn about the Bible and the valuable lessons within. Disney Devotionals is a must-have for every family who wants to discover more about Walt Disney World while at the same time gaining valuable Biblical lessons that will help their family grow closer together.

Author: Aaron H. Goldberg
Publisher:
ISBN: 9781733642040
Category : Travel
Languages : en
Pages : 270

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Book Description
The Wonders of Walt Disney World: Your Guidebook for Uncovering Secrets, Stories and Magic Planning a visit to the Walt Disney World Resort? The Wonders of Walt Disney World is the essential read before your visit with Mickey. It's part guidebook, part secret stories, part informative history, and part of your plan for a magical trip! The Wonders of Walt Disney World will guide you from park to park and attraction to attraction, across all of the Disney property. It will open your eyes to the stories behind the stories of each attraction and bring forth hundreds of secrets that Disney weaves and hides just below the surface. Wherever you are on the Disney continuum, from your first trip to your hundred and first trip, this book will make your Disney experience all the richer. Even for the self-proclaimed Disney expert, there are numerous insider stories and details to entertain and inform you: Forget about Hidden Mickeys: Did you know Disney's newest park Star Wars Galaxy's Edge, features a hidden Millennium Falcon? Which attraction at the Magic Kingdom has been scientifically proven to greatly aid in passing a kidney stone? What does actor Tom Selleck have to do with Epcot's lovable Figment character? Unbeknownst to Disney at the time, which country announced they were going to be the first to sponsor a pavilion at Epcot, only to have the deal fall apart? Did you know a legendary producer working on an attraction at Walt Disney World refused money as a payment? He opted for a basket of socks instead! The Wonders of Walt Disney World is a comprehensive and entertaining tour designed for both easy reading and reference. Come discover the wonders that are hiding in plain sight!

Author: Lynn Barron
Publisher: Lynn Barron
ISBN: 193643475X
Category : Travel
Languages : en
Pages : 458

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Book Description
What is it like to be the eyes and ears of the institution known as "The Happiest Place on Earth?" How does it really feel to work day in and day out leading part of the world famous Disneyland Custodial Team? Just how do they keep such a busy place so clean? Find the answers to these questions and more as secrets are revealed in this unauthorized, honest, and affectionate memoir from insiders who struggled to keep guest happy, tame wild new cast members, and keep the original Disneyland clean through a time of tremendous change, growth, and controversy for the Resort. You'll discover that cleaning up is just a part of the job as you experience heartwarming triumphs, heartbreaking tragedies, and hearty laughs along with the people who lived them.

Author: Doug Lipp
Publisher: McGraw Hill Professional
ISBN: 0071808086
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.

Author: RH Disney
Publisher: RH/Disney
ISBN: 0736441069
Category : Juvenile Fiction
Languages : en
Pages : 15

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Book Description
This Step 2 Step into Reading leveled reader is based on Disney's hit animated film Raya and the Last Dragon—streaming now on Disney+! Experience the magic of the fantasy-action-adventure Raya and the Last Dragon, exploring themes of community and hope, and inspired by the beautiful and diverse cultures of Southeast Asia. Girls and boys ages 4 to 6 will love this Step 2 Step into Reading leveled reader based on the movie! Step 2 readers use basic vocabulary and short sentences to tell simple stories. For children who recognize familiar words and can sound out new words with help. Walt Disney Animation Studios' Raya and the Last Dragon introduces Raya, a lone warrior from the fantasy kingdom of Kumandra who teams up with a crew of misfits in her quest to find the last dragon and bring light and unity back to their world. Awkwafina lends her voice to Sisu, the last dragon, who was left on Kumandra in case dark forces return to the world, and Kelly Marie Tran voices the lead character, Raya.