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Author: Catherine Simmons
Publisher: Lulu.com
ISBN: 1312433698
Category : Computers
Languages : en
Pages : 397
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Book Description
EVERYTHING you have ever wanted to learn about internet marketing and blogging is included in this book. It covers diverse topics such as SEO (search engine optimization), article writing and marketing, backlink building, traffic generation, list building, review writing, making money with Google Adsense, affiliate marketing with Clickbank, Wordpress tutorials - from setting up your first blog to SEO-optimizing it for Google, niche research and marketing, basic tutorials on how to handle a Unix server (with apache and Cpanel installed) , ftp tutorials, website security tips including how to protect your Wordpress blog from hackers, an exhaustive list of Wordpress plug-ins you can use for free, tips on how to make money using private label content (PLR), tutorials on how to protect and speed up your computer, and MUCH, MUCH MORE.
Author: Catherine Simmons
Publisher: Lulu.com
ISBN: 1312433698
Category : Computers
Languages : en
Pages : 397
Get Book Here
Book Description
EVERYTHING you have ever wanted to learn about internet marketing and blogging is included in this book. It covers diverse topics such as SEO (search engine optimization), article writing and marketing, backlink building, traffic generation, list building, review writing, making money with Google Adsense, affiliate marketing with Clickbank, Wordpress tutorials - from setting up your first blog to SEO-optimizing it for Google, niche research and marketing, basic tutorials on how to handle a Unix server (with apache and Cpanel installed) , ftp tutorials, website security tips including how to protect your Wordpress blog from hackers, an exhaustive list of Wordpress plug-ins you can use for free, tips on how to make money using private label content (PLR), tutorials on how to protect and speed up your computer, and MUCH, MUCH MORE.
Author:
Publisher: Terry C Power
ISBN:
Category : Business & Economics
Languages : en
Pages : 53
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Book Description
Internet Marketing for small businesses can be daunting but Terry sorts it all for you.
Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Catherine Juon
Publisher: Que Publishing
ISBN: 0789747898
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 129172852X
Category :
Languages : en
Pages : 176
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Book Description
Author: Peter Alexander
Publisher: iUniverse
ISBN: 0595100198
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Joshua D. Nelson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502548740
Category : Air conditioning
Languages : en
Pages : 0
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Book Description
Internet Marketing for Plumbing & HVAC Contractors - How to Triple Your Sales By Getting Your Internet Marketing Right is a breakthrough book written specifically for Plumbing & HVAC Business owners looking to increase their sales and grow their business by getting their internet marketing right. This book is written based on real work case studies of Plumbing & HVAC Companies across the United States & Canada that have been able to double, triple & in one case even 10 X their sales by following the blueprint laid out in this book. Shamrock Plumbing had 319 calls in June. Discover how you could do the same!
Author: Michael Maslansky
Publisher: Penguin
ISBN: 1101404558
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
