Author: Catherine Simmons
Publisher: Lulu.com
ISBN: 1312433698
Category : Computers
Languages : en
Pages : 397

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Book Description
EVERYTHING you have ever wanted to learn about internet marketing and blogging is included in this book. It covers diverse topics such as SEO (search engine optimization), article writing and marketing, backlink building, traffic generation, list building, review writing, making money with Google Adsense, affiliate marketing with Clickbank, Wordpress tutorials - from setting up your first blog to SEO-optimizing it for Google, niche research and marketing, basic tutorials on how to handle a Unix server (with apache and Cpanel installed) , ftp tutorials, website security tips including how to protect your Wordpress blog from hackers, an exhaustive list of Wordpress plug-ins you can use for free, tips on how to make money using private label content (PLR), tutorials on how to protect and speed up your computer, and MUCH, MUCH MORE.

Author:
Publisher: Terry C Power
ISBN:
Category : Business & Economics
Languages : en
Pages : 53

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Book Description
Internet Marketing for small businesses can be daunting but Terry sorts it all for you.

Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414

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Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Author: Ralph F. Wilson
Publisher: Wiley
ISBN: 9780471441090
Category : Business & Economics
Languages : de
Pages : 276

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Book Description
A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677

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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Author: Pete Williams
Publisher: Preneur Marketing
ISBN:
Category : Business & Economics
Languages : en
Pages : 82

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Book Description

Author: Dishek Mankad
Publisher: BPB Publications
ISBN: 9388511034
Category : Computers
Languages : en
Pages : 150

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Book Description
DescriptionDigital Marketing is designed as a textbook for management students specialising in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce.Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.Key Features1. Digital Marketing : An Overview2. Website Planning & Creation3. Search Engine Optimization(SEO)4. PPC Advertising With Google & Optimization5. Google Analytics6. Social Media Marketing7. E - Mail Marketing8. Online Advertising9. Lead Generation For Business10. Mobile Web Marketing11. Affiliate Marketing12. Google Adsense & Blogging13. Digital Marketing - The Web Analytics14. Creating Digital Marketing Strategy15. Marketing Money As Freelancer

Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Author: Peter Alexander
Publisher: iUniverse
ISBN: 0595100198
Category : Business & Economics
Languages : en
Pages : 118

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Book Description
Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.

Author: Motaher Hossain
Publisher: Motaher Hossain
ISBN:
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.