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Author: Tymoteusz Doligalski
Publisher: Springer
ISBN: 3319098551
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Author: Tymoteusz Doligalski
Publisher: Springer
ISBN: 3319098551
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Author: Tymoteusz Doligalski
Publisher: Routledge
ISBN: 1000530809
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.
Author: Oliver Mack
Publisher: Springer
ISBN: 3319168894
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Lee, In
Publisher: IGI Global
ISBN: 1605660876
Category : Computers
Languages : en
Pages : 565
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Book Description
"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.
Author: Radek Silhavy
Publisher: Springer
ISBN: 3319336223
Category : Technology & Engineering
Languages : en
Pages : 477
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Book Description
The volume Software Engineering Perspectives and Application in Intelligent Systems presents new approaches and methods to real-world problems, and in particular, exploratory research that describes novel approaches in the field of Software Engineering. Particular emphasis is laid on modern trends in selected fields of interest. New algorithms or methods in a variety of fields are also presented. The 5th Computer Science On-line Conference (CSOC 2016) is intended to provide an international forum for discussions on the latest research results in all areas related to Computer Science. The addressed topics are the theoretical aspects and applications of Computer Science, Artificial Intelligences, Cybernetics, Automation Control Theory and Software Engineering.
Author: Leroy Robinson, Jr.
Publisher: Springer
ISBN: 3319108646
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Author: Marek Jablonski
Publisher: Nova Science Publishers
ISBN: 9781536140897
Category : Strategic planning
Languages : en
Pages : 0
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Book Description
The issue of value-based management is present in many areas of business and management. Value as an economic category determines strategic choices, the investment attractiveness of business models, competitive advantage, and the effectiveness and efficiency of the organization. Value is a key factor that determines the occurrence of business transactions. It is subject to valuation in terms of company purchases and sales, mergers or restructuring. It determines the rationality of designing business models. A value proposition is a factor that determines whether a company with a particular business model will succeed or not. Value is also important in non-profit organizations and building smart cities. It is everywhere. The exchange of value is the basis for an economic and social approach to the modern economy. The dynamic perspective of value-based management is particularly evident in the emergence of new concepts related to the Digital Economy. New trends in value migration, value capture, and value retention are the features of a network economy, where the exchange of value has not only an economic aspect, but a social aspect above all. Difficulties in valuing companies in the digital economy are unambiguous. Intangible values are currently a decisive factor in shaping the approach to building new and innovative business models. The reason for deciding to produce a book entitled Strategic Value Management and the Dynamic Perspective was due to the great interest in scientific research concerning this area. Substantial needs in the field of discovering the determinants responsible for effective value-based management also result from the needs of business practice. Therefore, the monograph issued to the readers is highly interdisciplinary. It presents the findings of scientific research and the analyses of authors from many research centers. The authors of individual chapters, indicating modern trends and directions of the development of value-based management, prove how broad the concept is and how important it is in terms of contemporary management. This book is intended for management theoreticians and business practitioners interested in effective value-based management in a dynamically changing environment. It can also be an inspiration for business consultants in terms of the implementation of the modern concepts of value-based management in modern companies.
Author: Emmanuel Ndhlovu
Publisher: Springer Nature
ISBN: 3031630777
Category :
Languages : en
Pages : 288
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Book Description
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466636173
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
With a constant stream of developments in the IT research field, it seems only practical that there be methods and systems in place to consistently oversee this growing area. Managing Information Resources and Technology: Emerging Applications and Theories highlights the rising trends and studies in the information technology field. Each chapter offers interesting perspectives on common problems as well as suggestions for future improvement. Professionals, researchers, scholars, and students will gain deeper insight into this area of study with this comprehensive collection.
