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The internationalization of e-commerce: a case study of the Alibaba group

The internationalization of e-commerce: a case study of the Alibaba group PDF Author: Matheus Felipe Pereira de Souza
Publisher: EdUFRR
ISBN: 8582881738
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.