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Author: Frank M. Go
Publisher: Springer
ISBN: 0230343325
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Author: Frank M. Go
Publisher: Springer
ISBN: 0230343325
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Author: F. Go
Publisher: Springer
ISBN: 1137465166
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
Author: Mehmet Zahid Sobaci
Publisher: Springer
ISBN: 3319177222
Category : Law
Languages : en
Pages : 333
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Book Description
Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681959
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Author: Folker Hanusch
Publisher: Routledge
ISBN: 1317849981
Category : Social Science
Languages : en
Pages : 161
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Book Description
Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field. This book was originally published as a special issue of Journalism Practice.
Author: Miltiadis D. Lytras
Publisher: Emerald Group Publishing
ISBN: 1804559946
Category : Political Science
Languages : en
Pages : 408
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Book Description
Smart Cities and Digital Transformation offers a three-tiered approach to tomorrow’s cities in terms of limitless innovation, sustainable development and empowering communities.
Author: Aicha Adoui
Publisher: Springer Nature
ISBN: 303144180X
Category : Education
Languages : en
Pages : 156
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Book Description
This book offers a comprehensive analysis of international higher education and soft power as cultural diplomacy, through a study of Morocco and South Korea. It draws on extensive original research to explore the social, political, and economic factors that have shaped the international standing of both countries in terms of higher education. The research reveals the importance of higher education in promoting soft power and the role of international universities in enhancing the international reputation of a country. The book's key findings demonstrate the impact of soft power as cultural diplomacy on international relations and the contribution it makes to research in the field of international higher education.
Author: Nelson de Matos
Publisher: Cambridge Scholars Publishing
ISBN: 1527577538
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
Author: Vítor Oliveira
Publisher: Springer Nature
ISBN: 3030664600
Category : Science
Languages : en
Pages : 261
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Book Description
This book is about the relation between scientific research and professional practice on the built environment. The physical form of cities is structured in different elements of urban form. Each of these elements, and the way they are combined into distinct patterns, is shaped by various agents and processes of change. Planning, urban design and architecture are practice-oriented activities that have a significant impact on these elements. Yet, this ‘action’ on the physical form if cities tends to be separated from scientific ‘knowledge’ on this complex object. In fact, none of these activities is strongly related to urban morphology, the science of urban form. There are many reasons for this gap. One of the reasons is the lack of significant examples of how the bridging process can happen. The book addresses this specific issue. It gathers a number of cases, developed in the last years in different geographical contexts – from Latin America to Eastern Asia – that exemplify how to move from scientific research to professional practice. Each case, or set of cases, is presented in one chapter. The first part of each chapter presents the morphological view of his/her author(s) on the process of city building; the second part exemplifies how this author moves from reading to design.
