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Author: Atanu Adhikari
Publisher: Springer Nature
ISBN: 9811587876
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author: Atanu Adhikari
Publisher: Springer Nature
ISBN: 9811587876
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author: Michael A. Hitt
Publisher:
ISBN:
Category :
Languages : en
Pages : 19
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Book Description
Author: Bo Bernhard Nielsen
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
Author: Ya-Hsin Chang
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838314310
Category : Aesthetic distance
Languages : en
Pages : 76
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Book Description
There is plenty of evidence to suggest that companies in some parts of the world are increasingly diversifying the geographic scope of their business activities in the pursuit of competitive advantage. Although geographic expansion comes with a set of benefits, different phases of cost may diminish the performance benefits of internationalization. In this study, we extend geographic diversification research to a new context (Taiwanese-based) and tried to explore internationalization-performance relationship at difference expansion phases. We tested our new theoretical model with a longitudinal data set comprising 214 Taiwanese electronic industries during 2000 to 2007 periods. This sample captured Taiwanese electronic manufacturing substantially involved in internationalization activities and their relationship with performance, which was necessary to discover their different changes in our study. Further, the moderating effect of host countries' political risk and psychic distance are key variables that should not be underestimated.
Author: D. Karthik
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Dalila Chenaf-Nicet
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
The relationship between international diversification and company's performance has been widely studied in the literature, generally arguing that performance increases with greater multinationality. Yet recent empirical studies on manufacturing companies have shown either an inverted U-shaped or an S-curve relationship suggesting that internationalization (I) beyond an optimal level is detrimental to performance (P). Very few studies have examined the influence of I on P for samples made of companies from both manufacturing and service industries which makes the comparison between the two sectors difficult. This paper is one of the first attempts to test whether there is a systematic I-P relationship for a global and worldwide sample. Our main finding shows whereas standard analysis tools make it possible to capture a continuous relationship (positive or negative depending on the internationalization level) for manufacturing industries, they remain poorly adapted to the services sector for which the positive impacts of internationalization appear only at late threshold. A discontinuous regression allows a better understanding of the service sector growth regime but also that of manufacturing industry.
Author: Constantinos Markides
Publisher: MIT Press
ISBN: 9780262133111
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This work examines the causes and consequences of the "refocusing" phenomenon, where companies have stopped diversifying and begun focusing once more on their core product lines. Coverage includes a discussion of the effects of refocusing on market value, profitability and organizational structure.
Author: Joyce Ka Ming Chong
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 624
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Book Description
Author: Robert E. Hoskisson
Publisher: Oxford University Press
ISBN: 0195360117
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Large, diversified firms face unique challenges as they compete worldwide, and corporate restructuring is one way multinationals strive for competitive advantage. Weighing the pros and cons of a variety of approaches to restructuring, Downscoping offers executives a clear, strategic path through the maze. The authors show that when a multinational conglomerate fails to compete effectively, too much diversification may be the culprit. Whether the result of weak corporate governance or poor corporate strategy, over-diversification can make managers, unfamiliar with some of the markets in which they compete, opt for safety over innovation. This risk-aversion and lack of long-range commitment to innovation lead inevitably to stagnation over the longer term. The answer is not downsizing--closing offices and laying off personnel--but downscoping: a strategic approach to restructuring. The options include incentive and compensation adjustments for executives, leveraged buy-outs and capital structure changes, focusing on core skills, diversifying internationally while focusing on businesses in which a firm has strong competencies, and buying and selling mature businesses where product development is not a great concern. Regardless of the approach, executives must exercise strategic leadership during and after restructuring, including providing strategic direction, exploiting core competencies, developing human capital, and sustaining the corporate culture. Based on systematic research rather than casual observation, Downscoping provides a strong description of restructuring alternatives and their resulting tradeoffs. Its specific guidelines for maintaining competitiveness will be essential reading for managers involved in corporate restructuring.
Author: Majed Hayssem Minkara
Publisher:
ISBN:
Category :
Languages : en
Pages : 82
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Book Description
This project investigates the effect of international diversification on the ope rating performance of firms listed in the United Nations Council on Trade and De velopment's World Investment Report for the years 1998 to 2003. Empirical result s show that an increase in international diversification is associated with a de cline in operating performance, which is consistent with the hypotheses construc ted concerning the increase in agency costs, managerial complexity that are asso ciated with an increase in internationalization. Moreover, the operating perform ance of firms originating in developing economies is negatively affected by inte rnational diversification, whereas it is no in firms originating in developed ec onomies. This is consistent with the accrual of managerial competencies and orga nizational structures, as well as improved governance, of firms originating in d eveloped economies. Further empirical investigations show evidence that export s ales are positively associated with operating performance whereas the acquisitio n of foreign assets is negatively associated with operating performance. Finally , further investigations show that product diversification is beneficial to inte rnationally diversified firms originating in developed economies, and dampens th e negative effect of international diversification on the operating performance of firms originating in developing economies.
