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Author: Vern Terpstra
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.
Author: Vern Terpstra
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.
Author: Vern Terpstra
Publisher: Thomson South-Western
ISBN: 9780534932879
Category : Export marketing
Languages : en
Pages : 202
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Book Description
This text describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. It discusses the determinants of international marketing, and how they differ from those influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, involving marketing across national borders; foreign marketing, involving marketing within foreign countries; and multinational marketing, emphasizing the coordination and integration of the firm's marketing in many diverse foreign environments.
Author: Catherine Sutton-Brady
Publisher:
ISBN: 9780170186964
Category : Export marketing
Languages : en
Pages : 0
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Book Description
This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as corporate social responsibility and the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part. To encourage a learn by doing approach, additional activities for students are available from the companion website: www.cengage.com.au/czinkota2e
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554680
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: John Shaw
Publisher: Routledge
ISBN: 1134386362
Category : Business & Economics
Languages : en
Pages : 619
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Book Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author: Pervez N. Ghauri
Publisher:
ISBN: 9780077122850
Category : Export marketing
Languages : en
Pages : 682
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Book Description
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Author: Johny K. Johansson
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 696
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Book Description
Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Author: John R. Short
Publisher: Reaktion Books
ISBN: 9781861891020
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
John Rennie Short disagrees with the common, negative stereotype of globalization, arguing that the world today actually thrives on local differences and that a global polity tends to reinforce, not repress, the power of individual nation-states.
Author: Jordi Galí
Publisher: University of Chicago Press
ISBN: 0226278875
Category : Business & Economics
Languages : en
Pages : 663
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Book Description
United States monetary policy has traditionally been modeled under the assumption that the domestic economy is immune to international factors and exogenous shocks. Such an assumption is increasingly unrealistic in the age of integrated capital markets, tightened links between national economies, and reduced trading costs. International Dimensions of Monetary Policy brings together fresh research to address the repercussions of the continuing evolution toward globalization for the conduct of monetary policy. In this comprehensive book, the authors examine the real and potential effects of increased openness and exposure to international economic dynamics from a variety of perspectives. Their findings reveal that central banks continue to influence decisively domestic economic outcomes—even inflation—suggesting that international factors may have a limited role in national performance. International Dimensions of Monetary Policy will lead the way in analyzing monetary policy measures in complex economies.
Author: Isobel Doole
Publisher:
ISBN: 9781282584211
Category : Export marketing
Languages : en
Pages : 462
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Book Description
