International Consumer Behavior in the 21st Century PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download International Consumer Behavior in the 21st Century PDF full book. Access full book title International Consumer Behavior in the 21st Century by A. Coskun Samli. Download full books in PDF and EPUB format.
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
ISBN: 1461451256
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
ISBN: 1461451256
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author: Mateja Durovic
Publisher: Springer
ISBN: 3319453122
Category : Political Science
Languages : en
Pages : 97
Get Book Here
Book Description
This book examines the institutions that are producing consumer law at the international level, the substantive issues enshrined in these laws, and the enforcement mechanisms meant to ensure effective protection. The majority of existing research is devoted to the comparative perspective, between countries or between the US and the EU. This book investigates the forceful activities of international and regional organizations, and shifts the focus of research to the internationalization of consumer law, which is largely neglected in particular in the Western-centered political and legal debate. Much of what constitutes consumer law today is focused on banking and finance, and more broadly the financialization and digitalization of the global economy, and society has created a shift in international consumer law production. This book investigates the role that international organizations have on the creation and enforcement of consumer law, and will be of interest to consumer lawyers, practitioners, and officials in organizations such as the United Nations, European Union, and World Bank.
Author: A. Coskun Samli
Publisher: Praeger
ISBN: 089930883X
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book. Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.
Author: Geraint G. Howells
Publisher: Edward Elgar Publishing
ISBN: 1849806314
Category : Law
Languages : en
Pages : 603
Get Book Here
Book Description
This is a truly international effort, and one with a strong commitment to human rights by the highly reputable authors coming from different jurisdictions! The many facets of today s consumer law are presented to the reader, including developing countries a fascinating effort in a dynamically emerging field of law! We are comprehensively informed about such bread and butter areas as advertising, unfair terms, consumer guarantees, product safety and liability, consumer credit, and redress. But traditional consumer law concepts and remedies are facing challenges in more complex areas, like services of general internet where consumers and private users should enjoy equal access to universal services , with the internet where speed must not be a pretext to eliminate standards of fair dealing, with risky investment services under the problematic paradigm shift from investor protection to investor confidence . A book to read, to think about, to work with for everybody interested in the future of consumer markets and law in a time of economic crisis! Norbert Reich, University of Bremen, Germany This is a richly interesting collection of essays, written by leading names in the field. It offers a thoroughly reliable survey of key tensions and challenges in modern consumer law and brilliantly combines thematic overview with detailed analysis. It will stimulate comparative thinking, it will provide a source of information and it will be welcomed by consumer law scholars all over the world. Stephen Weatherill, University of Oxford, UK Consumer law and policy has emerged in the last half-century as a major policy concern for all nations. This Handbook of original contributions provides an international and comparative analysis of central issues in consumer law and policy in developed and developing economies. The Handbook encompasses questions of both social policy and effective business regulation. Many of the issues are common to all countries and are becoming increasingly globalised due to the growth in international trade and technological developments such as the Internet. The authors provide a broad coverage of both substantive topics and institutional questions concerning optimal approaches to enforcement and the role of class actions in consumer policy. It also includes comparative insights into the influential EU and US models of consumer law and relates consumer law to contemporary trends in human rights law. Written by a carefully selected group of international experts, this text represents an authoritative resource for understanding contemporary and future developments in consumer law. This Handbook will provide students, researchers and policymakers with an insight to the main policy debates in each context and provide models of legal regulation to assist in the evaluation of laws and the development of consumer law and policy.
Author: Karsten Ronit
Publisher: Routledge
ISBN: 1317377591
Category : Political Science
Languages : en
Pages : 184
Get Book Here
Book Description
As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations. The book: Provides an historical overview that traces the early attempts made before WWII to formulate elements of global consumer policy, highlighting key issues and initiatives up until the 1980s. Outlines the groups of organizations that are responsible for dealing with consumer issues in areas such as trade and development, socio-economics and the environment, including the Organisation for Economic Co-operation and Development, World Trade Organization, International Monetary Fund, United Nations Conference on Trade and Development, and World Bank. Analyses the group of special intergovernmental organizations that address the problems of specific consumer segments, industries and service-providers, including the World Health Organization, International Telecommunication Union and World Tourism Organization. Evaluates both current and future challenges and dilemmas facing consumer organizations, including addressing the continued issues of coordination between them. Providing a much-needed overview of this key area in international organization, Global Consumer Organizations will be of interest to students and scholars in a range of areas, including international political economy, consumer behaviour, international organizations, economic policy and consumer behaviour.
Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 68
Get Book Here
Book Description
Author: Beverly Lemire
Publisher: Cambridge University Press
ISBN: 0521192560
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Author: Claudia Lima Marques
Publisher: Springer
ISBN: 331955624X
Category : Law
Languages : en
Pages : 472
Get Book Here
Book Description
This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. It has been accepted to act as an observer not only when the UNCTAD was updating its guidelines, but also at the Hague Conference on Private International Law. The book includes the contributions of various Committee members in the past few years and is a result of the cooperation between the Committee members and experts from Australia, Brazil, Canada and China. It is divided into three parts: the first part addresses trends and challenges in international protection of consumers, while the second part focuses on financial crises and consumer protection and the third part examines national and regional consumer law issues.
Author: Douglas J. Lamdin
Publisher: Springer
ISBN: 9781489994172
Category : Psychology
Languages : en
Pages : 0
Get Book Here
Book Description
There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition that this lack of knowledge poses real problems as credit, mortgages, health insurance, retirement benefits, and savings and investment decisions become increasingly complex. Financial Decisions Across the Lifespan brings together the work of scholars from various disciplines (family and consumer sciences, economics, law, finance, sociology, and public policy) to provide a broad range of perspectives on financial knowledge, financial decisions, and policies. For consistency across the volume each chapter follows a similar format: (1) what individuals know or need to know (2) how what they know or need to know affects financial decisions and outcomes (3) ways in which policies or programs or financial innovations can enhance their knowledge, or decisions, or outcomes. Contributors will provide both new and existing research to create a valuable picture of the state of financial literacy and how it can be improved.
Author: Geraint Howells
Publisher: Edward Elgar Publishing
ISBN: 1785368214
Category : Law
Languages : en
Pages : 525
Get Book Here
Book Description
Consumer law and policy continues to be of great concern to both national and international regulatory bodies, and the second edition of the Handbook of Research on International Consumer Law provides an updated international and comparative analysis of the central legal and policy issues, in both developed and developing economies.
