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Author: Gerald Zaltman
Publisher: Harvard Business Press
ISBN: 9781578518265
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Author: Gerald Zaltman
Publisher: Harvard Business Press
ISBN: 9781578518265
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Author: Stephen Michael Kosslyn
Publisher: Simon and Schuster
ISBN: 1451645112
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
One of the world's leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we've been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls "one of the world's great cognitive neuroscientists," explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you'll quickly be able to determine which mode best defines your own usual style. Once you've identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.
Author: Cordelia Fine
Publisher: W. W. Norton & Company
ISBN: 0393343006
Category : Psychology
Languages : en
Pages : 261
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Book Description
"Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions. Our brains employ a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from moral excuse-making to wishful thinking—all designed to prevent us from seeing the truth about the world and the people around us, and about ourselves.
Author: Erik Du Plessis
Publisher: Kogan Page Publishers
ISBN: 9780749443665
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Author: Tali Sharot
Publisher: Macmillan + ORM
ISBN: 162779266X
Category : Psychology
Languages : en
Pages : 299
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Book Description
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad. Praise for The Influential Mind Winner of the 2018 British Psychological Society Book Award Selected as a Best Book of 2017 by Forbes, The Times (UK), The Huffington Post, Bloomberg, Greater Good Magazine, Inc., Stanford Business School,and more “Sharot . . . covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons. . . . Her book is a witty survey of techniques to influence and guide human behavior.” —The New York Times Book Review “This timely, intriguing book explains why it’s so difficult to shift the attitudes and actions of others—and what we can do about it.” —Adam Grant, New York Times–bestselling author of Originals and Give and Take
Author: Nicholas Epley
Publisher: Vintage
ISBN: 030774356X
Category : Psychology
Languages : en
Pages : 274
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Book Description
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we think we understand our spouses, family, and friends so much better than we actually do? In this illuminating book, leading social psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Mindwise will not turn others into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.
Author: A. K. Pradeep
Publisher: John Wiley & Sons
ISBN: 0470646845
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Author: Gary Lee Wenk
Publisher: Oxford University Press, USA
ISBN: 0199393273
Category : Health & Fitness
Languages : en
Pages : 249
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Book Description
Draws on new research to answer questions about the effects of specific drugs and foods on the brain, in an updated edition that discusses the role of biorhythms and how drugs interact with the body's biochemistry. --Publisher's description.
Author: Gary Klein
Publisher: PublicAffairs
ISBN: 1610392752
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
Author: Craig Groeschel
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254
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Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
