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Author: Jella Pfeiffer
Publisher: Springer Science & Business Media
ISBN: 379082769X
Category : Computers
Languages : en
Pages : 259
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Book Description
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Author: Jella Pfeiffer
Publisher: Springer Science & Business Media
ISBN: 379082769X
Category : Computers
Languages : en
Pages : 259
Get Book Here
Book Description
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Author: Nina Mazar
Publisher: Springer Science & Business Media
ISBN: 3322816796
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.
Author: Nina Mazar
Publisher:
ISBN: 9783322816801
Category :
Languages : en
Pages : 160
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Book Description
Author: Harold Grant Bennett
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Jella Pfeiffer
Publisher: Springer Science & Business Media
ISBN: 3790827681
Category : Computers
Languages : en
Pages : 259
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Book Description
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Author: David L. Olson
Publisher: Springer Science & Business Media
ISBN: 1461239826
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
One of the most important tasks faced by decision-makers in business and government is that of selection. Selection problems are challenging in that they require the balancing of multiple, often conflicting, criteria. In recent years, a number of interesting decision aids have become available to assist in such decisions. The aim of this book is to provide a comparative survey of many of the decision aids currently available. The first chapters present general ideas which underpin the methodologies used to design these aids. Subsequent chapters then focus on specific decision aids and demonstrate some of the software which implement these ideas. A final chapter provides a comparative analysis of their strengths and weaknesses.
Author: Francois G. Christen
Publisher:
ISBN:
Category :
Languages : en
Pages : 57
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Book Description
This report describes progress on a study evaluation the effectiveness of computerized decision aids. The report includes: (1) a description of the process used to select and refine testbed scenarios for use in the study; (2) a description of the experimental method that will be used to empirically determine correct decisions for the scenarios; and (3) a status report on the acquisition ofthe computer hardware and software required to carry out the study. In the next phase of work, the study required to determine correct decisions for scenarios will be carried out. Furthermore, materials and procedure for the main study will be developed, refined, and pilot tested. Keywords: Evaluation, Decision aids, Scenarios, Computer aided decisions, Decisions, Decision making, Man machine interaction, Human information processing, Multi attribute utility.
Author: Vincent Barabba
Publisher: Triarchy Press
ISBN: 1908009640
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
An elegantly simple approach to making better decisions in organizations
Author: Clemens Koehler
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
