Author: Mathias Elsässer
Publisher: BoD – Books on Demand
ISBN: 3838216512
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Author: Mathias Elsässer
Publisher:
ISBN: 9783838276519
Category : Electronic books
Languages : en
Pages : 0
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Book Description
Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 1440342695
Category : Design
Languages : en
Pages : 192
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Book Description
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3658446757
Category :
Languages : en
Pages : 730
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 64
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: Fonkam, Mathias Mbu
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 268
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Book Description
In today's rapidly evolving educational landscape, traditional teaching methods often fail to equip students with the skills necessary for success in the 21st century. The siloed approach to education, where subjects are taught in isolation, must reflect the interconnected nature of modern challenges. This disconnect between traditional educational models and the needs of the future workforce is a serious concern among educators. They face the challenge of preparing students for professions that still need to be created using tools and technologies that are still emerging. Revolutionizing Curricula Through Computational Thinking, Logic, and Problem Solving offers a transformative solution to this challenge. By advocating for computational thinking as a fundamental skill set applicable across all academic disciplines, the book provides educators with the tools to bridge this gap. It introduces computational thinking not just as a technical skill but as a way of problem-solving and logical reasoning that enhances critical thinking across subjects. Through practical lesson plans, case studies, and strategies, educators can seamlessly integrate computational thinking into their classrooms, preparing students for the complexities of the modern world.
Author: Pa?kowska, Ma?gorzata
Publisher: IGI Global
ISBN: 1799867153
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Autopoietic systems show a remarkable property in the way they interact with their environment: on the one hand building blocks and energy (including information) are exchanged with the environment, which characterizes them as open systems; on the other hand, any functional mechanisms—the way the system processes, incorporates building blocks, and responds to information—are totally self-determined and cannot be controlled by interventions from the environment. Information systems in an organization seem to accept the autopoietic system way of development and can help managers to understand the operations of their organizations better. The Handbook of Research on Autopoiesis and Self-Sustaining Processes for Organizational Success is an innovative reference book that presents the meaning of autopoietic organizations for social and information science, examines how autopoietic organizations are information self-producing and self-controlled, and provides a framework for its development in modern organizations. The book focuses on analyzing autopoiesis features such as self-managing, self-sustaining, self-producing, self-regulating, etc. Moreover, as the aforementioned characteristics receive a new interpretation in IT environments, the book also includes an exploration of IT solutions that enable the development of these characteristics. This book is ideal for professionals, academicians, researchers, and students working in the field of information economics and management in various disciplines such as information and communication sciences, administrative sciences and management, education, computer science, and information technology.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
