Author: James Kauffman
Publisher:
ISBN: 9780205372904
Category : Special education
Languages : en
Pages : 452

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Author: Fremgen
Publisher:
ISBN: 9780131177109
Category :
Languages : en
Pages : 266

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Author: Kate Gillespie
Publisher: Routledge
ISBN: 1317508335
Category : Business & Economics
Languages : en
Pages : 598

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Book Description
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

Author: Jacqueline Burchum
Publisher: Elsevier Health Sciences
ISBN: 0323550061
Category : Medical
Languages : en
Pages : 1456

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Book Description
With a clear explanation of drug prototypes and how they work, Lehne's Pharmacology for Nursing Care, 10th Edition gives you the background you need to understand drugs currently on the market, and those not yet released. This perennial favorite of students and teachers simplifies complex concepts while distinguishing need-to-know content from the material that’s merely nice to know. The 10th edition includes updated drug content to reflect the very latest FDA approvals, withdrawals, and therapeutic uses, as well as corresponding updated nursing content. It also includes an updated prototype drugs section, summarizing their major uses, and an updated table detailing care throughout the lifespan of the patient. Additionally, each chapter ends with a nursing implications summary to help you fully understand the material and apply it to clinical nursing practice. Prototype Drugs features serve as a quick-reference learning aid so you can apply your understanding to related drugs currently on the market as well as drugs that will be released in the future. UNIQUE! Engaging writing style with clear explanations makes difficult pharmacology concepts easy to grasp and even enjoyable to learn. Nursing implications of drug therapy are integrated throughout the text to reinforce the integral relationship between drug therapy and nursing care. UPDATED Special Interest Topic boxes focus on currently trending issues in pharmacology, eliminating out-of-date content. Large print highlights essential, need-to-know information, and small print indicates nice-to-know information. QSEN focus includes Patient-Centered Care Across the Life Span features highlighting safe and appropriate patient care during different phases of life. Safety Alert features emphasize the QSEN competency relating to patient safety. Student-friendly features make learning easier with concise drug summary tables, chapter outlines, key points, and a visual guide to the prototype drugs in each class. Concise drug summary tables present detailed information for individual drugs, including drug class, generic and trade names, dosages, routes, and indications. Selected Canadian drug names are indicated with a maple-leaf icon throughout the text. Separate Bioterrorism chapter discusses the clinical manifestations and treatment of biological weapon attacks. NEW! Thoroughly updated drug content reflects the very latest FDA drug approvals, withdrawals, and therapeutic uses, as well as corresponding updated nursing content NEW! Additional images included to accompany difficult concepts. NEW! Inclusion of more student practice questions provide additional help for learning the material.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68

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Author: Joanna M. Bassert
Publisher: Elsevier Health Sciences
ISBN: 0323290841
Category : Medical
Languages : en
Pages : 1502

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Book Description
McCurnin's Clinical Textbook for Veterinary Technicians - E-Book

Author: Jacquelyn L. Banasik
Publisher: Elsevier Health Sciences
ISBN: 0323293174
Category : Medical
Languages : en
Pages : 1219

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Book Description
A clear, comprehensive introduction to disease, Pathophysiology, 5th Edition explores the etiology, pathogenesis, clinical manifestations, and treatment of disorders. Units are organized by body system, and each begins with an illustrated review of anatomy and normal physiology. A discussion then follows on the disease processes and abnormalities that may occur, with a focus on the pathophysiologic concepts involved. Written by leading educators Lee-Ellen Copstead and Jacquelyn Banasik, Pathophysiology simplifies a rigorous subject with practical learning resources and includes coverage of the latest scientific findings and relevant research 900 full-color illustrations clarify complex pathophysiological concepts. Easy-to-read style includes many tables, boxes, and figures to highlight and simplify content. Key Questions at the beginning of each chapter highlight key objectives and help you develop and use critical thinking skills. Key Points boxes focus on the most important information. Geriatric Considerations boxes analyze the age-related changes associated with a specific body system. A chapter summary gives you a quick wrap-up of the key content in each chapter. NEW! Pediatric Considerations boxes with accompanying flow charts describe conditions and changes specific to young children. NEW! Updated content includes the latest information on new treatment advances, the relationship between stress and inflammation to cardiovascular disease, and much more throughout the text. NEW! Global Health Considerations tables include information on HIV/AIDS and depression/anxiety in women.

Author: Frederic S. Mishkin
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 744

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Book Description
Mishkin/Eakins textbook's applied managerial perspective takes a practitioner's approach to the study of the structure, function, and management of financial markets and institutions. This substantially revised edition also showcases major new material incorporating the latest research and data in every part of the text, as well as new marginal Internet and end-of-chapter Web exercises.

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 296

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Book Description

Author: Alan Dennis
Publisher: John Wiley & Sons
ISBN: 1119585856
Category : Computer architecture
Languages : en
Pages : 466

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Book Description
"With the overarching goal of preparing the analysts of tomorrow, Systems Analysis and Design offers students a rigorous hands-on introduction to the field with a project-based approach that mirrors the real-world workflow. Core concepts are presented through running cases and examples, bolstered by in-depth explanations and special features that highlight critical points while emphasizing the process of "doing" alongside "learning." As students apply their own work to real-world cases, they develop the essential skills and knowledge base a professional analyst needs while developing an instinct for approach, tools, and methods. Accessible, engaging, and geared toward active learning, this book conveys both essential knowledge and the experience of developing and analyzing systems; with this strong foundation in SAD concepts and applications, students are equipped with a robust and relevant skill set that maps directly to real-world systems analysis projects." -- Provided by publisher.