Instructor's Manual to Accompany Strategic Marketing Problems PDF Download
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Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Roger A. Kerin
Publisher:
ISBN: 9780205103348
Category : Marketing
Languages : en
Pages : 420
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Book Description
Author: John F. Cady
Publisher:
ISBN: 9780316123297
Category : Marketing
Languages : en
Pages : 505
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Book Description
Author: David W. Cravens
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 472
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Book Description
Author: Donald J. Bowersox
Publisher:
ISBN: 9780070067585
Category : Business logistics
Languages : en
Pages : 144
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Book Description
Author: David W. Cravens
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: David A. Aaker
Publisher:
ISBN: 9780471533627
Category : Marketing
Languages : en
Pages : 107
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Book Description
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 420
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Book Description
Author: Roger A. Kerin
Publisher:
ISBN: 9780205121304
Category : Marketing
Languages : en
Pages : 533
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Book Description
