Author: Roger A. Kerin
Publisher:
ISBN: 9780132747271
Category : Marketing
Languages : en
Pages : 746
Book Description
Instructor's Manual for Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN: 9780132747271
Category : Marketing
Languages : en
Pages : 746
Book Description
Publisher:
ISBN: 9780132747271
Category : Marketing
Languages : en
Pages : 746
Book Description
Instructor's Manual [for] Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN: 9780136106777
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780136106777
Category :
Languages : en
Pages :
Book Description
Instructor's Manual to Accompany Kerin and Peterson Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 420
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 420
Book Description
Instructor's Manual to Accompany Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN: 9780205059812
Category : Marketing
Languages : en
Pages : 295
Book Description
Publisher:
ISBN: 9780205059812
Category : Marketing
Languages : en
Pages : 295
Book Description
Instructor's Manual to Accompany Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN: 9780205103348
Category : Marketing
Languages : en
Pages : 420
Book Description
Publisher:
ISBN: 9780205103348
Category : Marketing
Languages : en
Pages : 420
Book Description
Strategic Marketing Problems
Author: Roger A. Kerin
Publisher: Allyn & Bacon
ISBN: 9780205161706
Category : Marketing
Languages : en
Pages : 738
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Publisher: Allyn & Bacon
ISBN: 9780205161706
Category : Marketing
Languages : en
Pages : 738
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Instructor's Manual to Accompany Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94
Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Instructor's Manual for Marketing Problems
Author: Norman A. P. Govoni
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 100
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 100
Book Description
Instructor's Manual to Accompany Strategic Marketing Cases and Applications
Author: David W. Cravens
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 472
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 472
Book Description