InstaBrain

InstaBrain PDF Author: Sarah Weise
Publisher: Bixa
ISBN: 9781717836793
Category :
Languages : en
Pages : 232

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Book Description
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."

InstaBrain

InstaBrain PDF Author: Sarah Weise
Publisher: Bixa
ISBN: 9781717836793
Category :
Languages : en
Pages : 232

Get Book Here

Book Description
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."

Marketing to Gen Z

Marketing to Gen Z PDF Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Smarter Tomorrow

Smarter Tomorrow PDF Author: Elizabeth R. Ricker
Publisher: Hachette UK
ISBN: 0316535087
Category : Psychology
Languages : en
Pages : 352

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Book Description
What if you could upgrade your brain in 15 minutes a day? Let Elizabeth Ricker, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist, show you how. Join Ricker on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore. From Ricker’s decade-long quest, you will learn: ● The brain-based reason so many self-improvement projects fail . . . But how a little-known secret of Nobel Prize winning scientists could finally unlock success ● Which four abilities—both cognitive and emotional—can predict success in work and relationships . . . and a new system for improving all four ● Which seven research-tested tools can supercharge mental performance. They range from low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation) Best of all, you will learn to upgrade your brain with Ricker’s 20 customizable self-experiments and a sample, 12-week schedule. Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it’s nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously—but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker’s system, you’ll uncover your own boosts to mental performance, too. Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!

The Better Brain

The Better Brain PDF Author: Bonnie J. Kaplan
Publisher: Houghton Mifflin
ISBN: 0358447100
Category : Health & Fitness
Languages : en
Pages : 371

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Book Description
A paradigm-shifting approach to treating mental disorders like anxiety, depression, and ADHD with food and nutrients, by two leading scientists who share their original, groundbreaking research with readers everywhere for the first time.

Dopamine Nation

Dopamine Nation PDF Author: Dr. Anna Lembke
Publisher: Penguin
ISBN: 1524746746
Category : Psychology
Languages : en
Pages : 305

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Book Description
INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation. As such we’ve all become vulnerable to compulsive overconsumption. In Dopamine Nation, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain . . . and what to do about it. Condensing complex neuroscience into easy-to-understand metaphors, Lembke illustrates how finding contentment and connectedness means keeping dopamine in check. The lived experiences of her patients are the gripping fabric of her narrative. Their riveting stories of suffering and redemption give us all hope for managing our consumption and transforming our lives. In essence, Dopamine Nation shows that the secret to finding balance is combining the science of desire with the wisdom of recovery.

Birds of All Feathers

Birds of All Feathers PDF Author: Michael Bach
Publisher: Page Two
ISBN: 1989603408
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
In Birds of All Feathers, speaker, author, and diversity and inclusion expert Michael Bach argues that creating diverse, inclusive workplaces is not just the right thing to do-it is also the smart thing to do. It embraces an ethos of innovation and creativity. It's good for you and your employees, it strengthens your organization, and it benefits the people you serve. Whether you are in the arts, health, nonprofit, for-profit, or another sector, there is a business case for making your organization a space of true inclusion. Birds of All Feathers lays out what can be a complex topic in expertly accessible terms and shows you how to discover your organization's "why," how to implement and sustain beneficial changes, and how to measure its success. Book jacket.

How to Make the Matriarchy

How to Make the Matriarchy PDF Author: Maureen Devine-Ahl
Publisher:
ISBN: 9781636766072
Category : Social Science
Languages : en
Pages : 252

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Book Description
What will it take to achieve gender equality in our lifetime? This is the question that kicks off a curious and winding learning journey in How to Make the Matriarchy: The Power and Promise of Prioritizing Women. Maureen Devine-Ahl explores inspiring stories, cautionary tales, and takeaway lessons from around the world on what it will take to build a more gender-balanced future, and, in doing so, quickly learns that empowering women empowers humanity. By identifying four key areas of influence for women across the globe, Make the Matriarchy serves as a valuable source of wisdom, wit, and enlightenment for anyone curious about how we break through the remaining barriers to equality, and build a better society for us all. Not only does Devine-Ahl highlight the power and potential of building an inclusive society with women at the helm, she also provides ways in which all of us can support this endeavor in our every day lives. Make the Matriarchy is more than a rallying cry, it is a hymn of hope.

Super Body, Super Brain

Super Body, Super Brain PDF Author: Michael Gonzalez-Wallace
Publisher: Harper Collins
ISBN: 0061991414
Category : Health & Fitness
Languages : en
Pages : 356

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Book Description
Sharpen your mind and get in shape at the same time, with an innovative new workout stimulating multiple areas of the brain as it strengthens and tones the entire body. Acclaimed sports trainer Michael Gonzalez-Wallace (O magazine’s “go-to guy” for anything about the body) shows readers a daily ten-minute workout that optimizes muscle power while boosting brain activity—training the brain by training the body.

The Real Happy Pill

The Real Happy Pill PDF Author: Anders Hansen
Publisher: Simon and Schuster
ISBN: 1510722998
Category : Psychology
Languages : en
Pages : 320

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Book Description
Is there a foolproof way to reduce stress and anxiety while you boost your memory? Raise your IQ even as you slow down the aging process? Become more creative and train your ability to focus at the same time? The answer is simple: Move! Modern neuroscience and research has shown, more than ever, that physical exercise has extraordinary effects on our cognition. Physical activity, more so than Sudoku or crossword puzzles, optimizes our mental abilities and health in a way unparalleled by any drug, medication, or food supplement. And exercise doesn’t just enhance your health, energy and mood levels, and cognitive abilities. You will also learn: Why physical training is the best protection against dementia What type of exercise can be used to treat depression as an antidepressant How exercise increases the ability to focus in children, especially kids with ADHD How children with good fitness can become better in math and reading comprehension Why “runner’s high,” the natural chemicals released during jogging, improves your health and mood With practical and concrete advice for the layman on how to reap these benefits, as well as neuroscientific research from the last five years broken down to accessible findings, The Real Happy Pill urges you to train your body and mind for a whole-body upgrade, and start to move!

Digital Marketing Strategy

Digital Marketing Strategy PDF Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.