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Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 9780887308246
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 9780887308246
Category : Business & Economics
Languages : en
Pages : 244
Get Book
Book Description
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Author: Geoffrey A. Moore
Publisher: HarperBusiness
ISBN: 9780060745813
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Author: Mary Kay Carson
Publisher:
ISBN: 9781402758799
Category : JUVENILE NONFICTION
Languages : en
Pages : 0
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Book Description
Tornadoes are the most violent storms on the planet, as these dramatic photographs and gatefolds vividly reveal. Includes first-person accounts of historic storms, fascinating facts on climate change, and hands-on activities. Full color.
Author: John Edward Weems
Publisher: Texas A&M University Press
ISBN: 1623496152
Category : History
Languages : en
Pages : 181
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Book Description
The Tornado gives account of one of the world’s most terrifying natural disasters. Twisters have left their wake of freakish consequences throughout the United States and the world, and The Tornado vividly describes some of the most bizarre from around the country—houseboats sailing through the air; cars flown to a landing half a cornfield away; an entire house lifted and demolished, leaving only a divan holding the uninjured family. The most detailed description of a tornado and the violence it can bring comes from the author’s focus on the tragedy of one American town in 1953. John Edward Weems was an eyewitness reporter of a funnel that hit Waco, Texas, on May 11 of that year. In gripping narrative, he portrays the events of that day: a man clinging to a guard rail while a mailbox, plate glass, bricks, and assorted debris whizzed past his head; automobiles rolling end on end down the street; buildings falling like blocks knocked down by an angry child; a movie theater crumbling on the terrified patrons. When the storm had passed, 114 people were dead and hundreds injured; property damage ran in the tens of millions of dollars. Research in news reports, government weather documents, and books flesh out this account, which Pulitzer-prize winner Annie Dillard called “wonderfully exciting. It is full of people, and the thousands of details that make up their lives—and deaths. [It is] a story of enormous power.” John Banta, writing in the Waco Tribune-Herald, described it as “a gripping story of human drama and tragedy.” Kirkus Reviews said, “. . . the events still chill face to face with a power that defies reason.” Royalties from the sale of The Tornado will benefit the book fund of the Waco-McLennan County Public Library.
Author: A.S. King
Publisher: Penguin
ISBN: 1101994894
Category : Young Adult Fiction
Languages : en
Pages : 304
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Book Description
A heartbreaking and mindbending story of a talented teenage artist's awakening to the brokenness of her family from acclaimed Printz award-winner A.S. King. Sixteen-year-old Sarah can't draw. This is a problem, because as long as she can remember, she has "done the art." She thinks she's having an existential crisis. And she might be right; she does keep running into past and future versions of herself as she wanders the urban ruins of Philadelphia. Or maybe she's finally waking up to the tornado that is her family, the tornado that six years ago sent her once-beloved older brother flying across the country for a reason she can't quite recall. After decades of staying together "for the kids" and building a family on a foundation of lies and domestic violence, Sarah's parents have reached the end. Now Sarah must come to grips with years spent sleepwalking in the ruins of their toxic marriage. As Sarah herself often observes, nothing about her pain is remotely original—and yet it still hurts. Insightful, heartbreaking, and ultimately hopeful, this is a vivid portrait of abuse, survival, resurgence that will linger with readers long after the last page. “Read this book, whatever your age. You may find it’s the exact shape and size of the hole in your heart.”—The New York Times “Surreal and thought-provoking.”—People Magazine ★ ”A deeply moving, frank, and compassionate exploration of trauma and resilience, filled to the brim with incisive, grounded wisdom.” —Booklist, starred review ★ ”King writes with the confidence of a tightrope walker working without a net.”—Publishers Weekly, starred review ★"[King] blurs reality, truth, violence, emotion, creativity, and art in a show of respect for YA readers."—Horn Book Magazine, starred review ★ “King’s brilliance, artistry, and originality as an author shine through in this thought-provoking work. […] An unforgettable experience.” SLJ, starred review
Author: Jay Baruch
Publisher: MIT Press
ISBN: 0262046970
Category : Medical
Languages : en
Pages : 320
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Book Description
Stories from the ER: a doctor shows how empathy, creativity, and imagination are the cornerstones of clinical care. To be an emergency room doctor is to be a professional listener to stories. Each patient presents a story; finding the heart of that story is the doctor’s most critical task. More technology, more tests, and more data won’t work if doctors get the story wrong. Empathy, creativity, and imagination are the cornerstones of clinical care. In Tornado of Life, ER physician Jay Baruch offers a series of short, powerful, and affecting essays that capture the stories of ER patients in all their complexity and messiness. Patients come to the ER with lives troubled by scales of misfortune that have little to do with disease or injury. ER doctors must be problem-finders before they are problem-solvers. Cheryl, for example, whose story is a chaos narrative of “and this happened, and then that happened, and then, and then and then and then,” tells Baruch she is "stuck in a tornado of life.” What will help her, and what will help Mr. K., who seems like a textbook case of post-combat PTSD but turns out not to be? Baruch describes, among other things, the emergency of loneliness (invoking Chekhov, another doctor-writer); his own (frightening) experience as a patient; the patient who demanded a hug; and emergency medicine during COVID-19. These stories often end without closure or solutions. The patients are discharged into the world. But if they’re lucky, the doctor has listened to their stories as well as treated them.
Author: Mark Svenvold
Publisher: Macmillan
ISBN: 9780805080148
Category : Nature
Languages : en
Pages : 308
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Book Description
The author profiles real tornadoes and severe weather patterns over six thousand miles of Oklahoma, Kansas, and Nebraska, known as Tornado Alley.
Author: DK
Publisher: Penguin
ISBN: 074406046X
Category : Juvenile Nonfiction
Languages : en
Pages : 72
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Book Description
With striking images, models, and illustrations, this visually-led reference e-guide offers a unique view of catastrophic weather conditions. See inside the eye of a cyclone, witness hailstones the size of tennis balls, and learn how a gentle mountain stream can become a raging surge within a few minutes. From full-page color photographs to helpful diagrams, from polar regions to the tropics, Eyewitness Hurricane & Tornado shows the disastrous effects of nature's most extreme weather events. Discover a bridge that collapsed due to severe gusts of wind, and learn about a tree species in southwest Africa that can survive several years of drought. Along the way you'll uncover historical items that reveal how ancient civilizations predicted the weather as well as the weather-forecasting techniques that have developed over the centuries and the ways in which human activity can cause weather patterns to change. Each revised Eyewitness book retains the stunning artwork and photography from the groundbreaking original series, but the text has been reduced and reworked to speak more clearly to younger readers. The vibrant annotated photographs and the integrated text-and-pictures approach make Eyewitness a perennial favorite of parents, teachers, and school-age kids.
Author: Jake Burt
Publisher: Feiwel & Friends
ISBN: 1250168635
Category : Juvenile Fiction
Languages : en
Pages : 256
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Book Description
"One of the best stories about bullying for middle grades. Highly recommended."--School Library Journal, starred review Bell Kirby is an expert at systems, whether he’s designing the world’s most elaborate habitat for his pet chinchilla, re-creating Leonardo da Vinci’s greatest inventions in his garage, or avoiding Parker Hellickson, the most diabolical bully Village Green Elementary has ever seen. Since third grade, Parker has tormented Bell, who’s spent two long years devising a finely tuned system that keeps him out of Parker’s way. Sure, it means that Bell can’t get a drink when he wants to, can’t play with his best friend on the playground, and can’t tell his parents about his day, but at least he’s safe. Until Daelynn Gower touches down in his classroom like a tornado. Bell’s not sure why the new girl, with her rainbow hair, wild clothes, and strange habits, is drawn to him, but he knows one thing--she means trouble. It’s bad enough that she disrupts Bell’s secret system, but when Daelynn becomes the bully’s new target, Bell is forced to make an impossible decision: Finally stand up to Parker. . . Or join him.
Author: Paul Wiefels
Publisher: Harper Collins
ISBN: 0061844551
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
