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Author: Christine Jackman
Publisher: Melbourne Univ. Publishing
ISBN: 0522855725
Category : Political Science
Languages : en
Pages : 258
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Book Description
"The book is an inside look at the successful Labor campaign that made Kevin Rudd prime minister in 2007."--Provided by publisher.
Author: Christine Jackman
Publisher: Melbourne Univ. Publishing
ISBN: 0522855725
Category : Political Science
Languages : en
Pages : 258
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Book Description
"The book is an inside look at the successful Labor campaign that made Kevin Rudd prime minister in 2007."--Provided by publisher.
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
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Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Author: Madelaine Chiam
Publisher: Cambridge University Press
ISBN: 1108499295
Category : Law
Languages : en
Pages : 235
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Book Description
A history of international law in public debates and its resulting popular language of international law.
Author: Lorann Downer
Publisher: Springer
ISBN: 1137580291
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Author: Stephanie Brookes
Publisher: Anthem Press
ISBN: 1783085134
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
SpanAcknowledgements; Epigraph; 1. Introduction; 2. Storytelling; 3. Belonging; 4. Values; 5. Community; 6. Security; 7. Vision; 8. Hearts and Minds; Appendices; References; Index./span
Author: Christina Holtz-Bacha
Publisher: Routledge
ISBN: 1317439775
Category : Political Science
Languages : en
Pages : 574
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Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author: Nick Spencer
Publisher: Biteback Publishing
ISBN: 1785902628
Category : Political Science
Languages : en
Pages : 304
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Book Description
For a secular age, we have a lot of religious politicians. Theresa May, Vladimir Putin, Angela Merkel, even Donald Trump all profess Christianity, as did Obama, Brown, Sarkozy, Bush and Blair before them. Indeed, it is striking how many Christian Presidents and Prime Ministers have assumed the global stage over recent years. In spite of Alastair Campbell's oft- (and mis-) quoted line, 'We don't do God', it seems like we definitely do. But how sincere is this faith? Is not much of it simply window-dressing for the electorate, paste-on haloes to calm the moral majority? Conversely, how dangerous is it? If we elect our politicians to do our democratic will, do we really want them praying to God for advice? The Mighty and the Almighty looks at some of the biggest political figures of the past forty years - from Thatcher and Reagan, through Mandela and Clinton, to May and Trump - and looks at how they 'did God'. Did their faith actually shape their politics, and if so, how? Or did their politics shape their faith? And does it matter if it did? In an age when religion is more important on the global stage than anyone would have predicted fifty years ago, this book will tell you everything you want to know, and some things you won't, about how the Mighty get on with the Almighty.
Author: Barbara A. West
Publisher: Infobase Publishing
ISBN: 0816078858
Category : Australia
Languages : en
Pages : 369
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Book Description
Basic facts, a chronology, a bibliography, and a list of suggested reading make up the appendixes. --Book Jacket.
Author: Paul 't Hart
Publisher: ANU E Press
ISBN: 1921536314
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
'Leadership' is routinely admired, vilified, ridiculed, invoked, trivialised, explained and speculated about in the media and in everyday conversation. Despite all this talk, there is surprisingly little consensus about how to answer basic questions about the nature, place, role and impact of leadership in contemporary society. This book brings together academics from a broad array of social science disciplines who are interested in contemporary understandings of leadership in the public domain. Their work on political, administrative and civil society leadership represents a stock-take of what we need to know and offers original examples of what we do know about public leadership. Although this volume connects scholars living in, and mostly working on, public leadership in Australia and New Zealand, their contributions have a much broader scope and relevance.
Author: Rebecca Pearse
Publisher: Routledge
ISBN: 1315363437
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
In the mid-2000s it seemed that the global carbon market would take off and spark the worldwide transition to a profitable low carbon economy. A decade on, the experiment in carbon trading is failing. Carbon market schemes have been plagued by problems and resistance to carbon pricing has come from the political Left and Right. In the Australian case, a national emissions trading scheme (ETS) was dismantled after a long, bitter public debate. The replacement ‘Direct Action Plan’ is also in disrepute. Pricing Carbon in Australia examines the rise and fall of the ETS in Australia between 2007 and 2015, exploring the underlying contradictions of marketised climate policy in detail. Through this and other international examples, the book offers a critique of the political economy of marketised climate policy, exploring why the hopes for global carbon trading have been dashed. The Australian case is interpreted in light of a broader legitimation crisis as state strategies for (temporarily) displacing the climate crisis continue to fail. Importantly, in the wake of carbon market failure, alternative agendas for state action are emerging as campaigns for the retrenchment of fossil fuel assets and for just renewable energy transition continue transforming climate politics and policy as we know it. This book is a valuable resource for practitioners and academics in the fields of environmental policy and politics and social movement studies.
