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Author: Dr. R Rajkumar
Publisher: Academic Guru Publishing House
ISBN: 8197857172
Category : Study Aids
Languages : en
Pages : 230
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Book Description
Innovative HR and Marketing Strategies for Business provides a comprehensive framework for integrating human resource management and marketing to drive business growth. Covering ten key areas, the book explores topics such as modern HR innovations, digital transformation, talent acquisition, employee engagement, and cutting-edge marketing strategies like content marketing, storytelling, and data-driven decision-making. The book highlights the growing need for collaboration between HR and marketing teams to create seamless employer and customer branding. By leveraging technology, agile practices, and cross-functional collaboration, businesses can enhance both employee and customer experiences. Ideal for HR professionals, marketing executives, business leaders, and entrepreneurs, this book offers actionable insights and strategies to navigate the complexities of today’s business environment. Whether readers are looking to innovate in their talent management approaches or improve your marketing tactics, this book provides the tools and frameworks to position organization for long-term success.
Author: Dr. R Rajkumar
Publisher: Academic Guru Publishing House
ISBN: 8197857172
Category : Study Aids
Languages : en
Pages : 230
Get Book Here
Book Description
Innovative HR and Marketing Strategies for Business provides a comprehensive framework for integrating human resource management and marketing to drive business growth. Covering ten key areas, the book explores topics such as modern HR innovations, digital transformation, talent acquisition, employee engagement, and cutting-edge marketing strategies like content marketing, storytelling, and data-driven decision-making. The book highlights the growing need for collaboration between HR and marketing teams to create seamless employer and customer branding. By leveraging technology, agile practices, and cross-functional collaboration, businesses can enhance both employee and customer experiences. Ideal for HR professionals, marketing executives, business leaders, and entrepreneurs, this book offers actionable insights and strategies to navigate the complexities of today’s business environment. Whether readers are looking to innovate in their talent management approaches or improve your marketing tactics, this book provides the tools and frameworks to position organization for long-term success.
Author: Iqbal, Shuja
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
Innovative Human Resource Management for SMEs presents a comprehensive solution to the challenges faced by small and medium-sized enterprises (SMEs) in managing their human resources in today's rapidly changing business landscape. These SMEs often operate with limited resources and lack dedicated HR departments, making it difficult to compete for top talent against larger companies. Moreover, staying abreast of innovative HR practices can be overwhelming, leaving SMEs uncertain about how to enhance employee engagement, well-being, and overall organizational success. Edited by esteemed academic scholars, this book focuses on contemporary and practical strategies, empowering HR professionals, business managers, and leaders with the necessary tools to navigate the complexities of effective human capital management. By exploring key areas such as recruitment, employee engagement, performance management, well-being, and organizational transformation, the book provides actionable insights through real-world case studies. It offers valuable information to drive organizational success and foster a positive workplace culture, benefiting not only SMEs but also larger organizations seeking to optimize their HR practices. Innovative Human Resource Management for SMEs stands as a guiding beacon, empowering readers to attract, engage, and retain top talent, thus ensuring their businesses thrive in the dynamic business world of the current millennium.
Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Author: Prof. (Dr.) B.K Sarkar
Publisher: GEH PRESS
ISBN:
Category : Art
Languages : en
Pages : 393
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Book Description
The central motive of the International Conference is to throw up a number of new ideas and solutions to address the present-day challenges in the fields of 1: Science, Technology, Engineering and Mathematics. 2: Economics / Accounts. 3: Architecture and Design, Business, Divinity, Education, Engineering, Environmental Studies and Forestry, Family and Consumer Science, Health Sciences ,Human Physical Performance and Recreation, Journalism, Media Studies and Communication ,Law ,Library and Museum Studies ,Military Sciences ,Public Administration ,Social Work ,Transportation, Fine arts, Agricultural education, Management ,Social sciences , Physics, Chemistry, Business and commerce. 4: Health oriented education, Medical, Pharmacy, Dentel, Ayurveda, and Yoga. 5: English, Regional Language(s), Maths, Science, Social Sciences, Physical Education Computer Basics, Arts (Drawing) 6: History, Languages and linguistics, Literature, Performing arts, Philosophy, Religion and Religious studies, Visual arts. 7: Anthropology, Archaeology, Area Studies, Cultural and Ethnic Studies, Economics Gender and Sexuality Studies, Geography, Political Science, Psychology, Sociology. 8: Chemistry, Earth Sciences, Life Sciences, Physics, Space Sciences. 9: Computer Sciences, Logic, Mathematics, Statistics, Systems Science. The scope of the conference is broad and covers many aspects of international research prospective. This conference aims to provide a scholarly platform for participants to publish their research in reputed International Journals. The authors have incredible opportunity to present/5- Minute Video their research virtually and present findings worldwide that will not only help them gain the necessary exposure that they need to make their research work known in global scientific circles but also open the door to incredible opportunities for collaboration and conducting further research.
Author: S.M. Riad Shams
Publisher: Routledge
ISBN: 1351257900
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management. Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovation management model. Novel cross- disciplinary knowledge plays an imperative role in business innovation and we know that innovative management processes have significant implications for effective cross- functional management. In this context, each chapter of the book presents fresh insights on diverse business knowledge- streams as well as their applied implications on cross- functional business innovation management. Finally, centred on these cross- disciplinary business theories and their cutting edge implications, the last chapter of this book proposes a model of strategic cross- functional business innovation management process. This academically rigorous work uses innovative theoretical propositions and state- of- the- art empirical analysis in order to enable cross- functional management teams to support organisation- wide business innovation processes.
Author: Ross Sparkman
Publisher: Kogan Page Publishers
ISBN: 0749482028
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Strategic Workforce Planning is a practical guide to effectively assess, manage and prepare for current and future workforce requirements. It demystifies the often complex and seemingly technical world of strategic workforce planning to explain what it is, why it's necessary and most importantly, how to do it. Packed full of advice and real-world examples, Strategic Workforce Planning is a playbook for workforce planning from beginning to end. It enables HR professionals to answer core business questions including how do I analyze future hiring demand? How do I assess what skills will be required in the future? How should I prioritize investments like training and development? How do I assess the supply of talent around the world? How do I identify the business drivers that impact workforce demand? It also covers the impact of artificial intelligence (AI), automation and machine learning on the global workforce and how to deal with these implications. Whether you're a start-up, small business or a large corporate, this book will show you how to align people strategy with company strategy to ensure your organization maintains its competitive advantage.
Author: Eon Ranger
Publisher: First Class Consulting Corporation
ISBN:
Category : Art
Languages : en
Pages : 159
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Book Description
The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author: Belias, Dimitrios
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 567
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Book Description
Navigating the complexities of organizational behavior and human resource management can be daunting in today's fast-paced workplaces. The ever-changing landscape, driven by technological advancements and evolving employee expectations, challenges professionals and academics alike. Many struggle to fully grasp and adapt to these shifts, which can lead to low employee engagement, ineffective leadership, and ethical dilemmas. What is needed now is a comprehensive solution that provides insights and strategies to address these challenges head-on. Organizational Behavior and Human Resource Management for Complex Work Environments takes on this role, and delves into critical topics such as leadership, employee well-being, team dynamics, and ethical decision-making. By exploring these subjects, readers gain a deeper understanding of the intricacies of modern workplaces and how to navigate them effectively. The book bridges the gap between theory and practice, offering actionable insights applied in real-world scenarios. It is a valuable resource for professionals looking to enhance their skills and knowledge in organizational behavior and human resource management.
Author: Akira Kiminami
Publisher: Springer
ISBN: 9811380554
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
This is the first book to comprehensively analyze key issues regarding innovation, entrepreneurship, and human resource development in the Japanese agricultural sector. Despite the fact that innovation and entrepreneurship are vital to the development of modern Japanese agriculture, there have been comparatively few studies in this field; in addition, they have been virtually none on measures for developing entrepreneurial human resources or innovation in agriculture. The agricultural sector’s declining competitiveness and sustainability as an industry in Japan are serious concerns, especially in combination with an aging labor force and decreasing farmland. To date, Japanese agricultural policies have largely concentrated on accumulating farmland and securing a sufficient agricultural labor force. However, from the perspectives of industrial and regional development, policies focusing on creating innovation, the driving force of economic development, have been recognized as being more effective. Moreover, there have been some recent developments concerning innovation and entrepreneurship in various regions of Japan. This book provides a wealth of significant findings from studies on successful cases involving e.g. agricultural clusters, agriculture–commerce–industry collaborations, networking, franchising, and corporate entry-induced innovation utilizing limited regional resources; and how they have contributed to the development of each region. The interrelationships between innovation, entrepreneurship, and human resource development are then clarified, and effective policies to promote Japanese agriculture and rural areas are suggested. Given its scope, the book contributes to the advancement not only of farm management science, but also of regional science and related fields.
Author: John Russel Baldwin
Publisher: Edward Elgar Publishing
ISBN: 9781781009703
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Features of the volume: comprehensive strategic profiles representative of small-firm populations; information from business surveys and administrative data sources for a better understanding of how strategies and activities relate to firm performance; and an exploration of how small-firm strategies and activities vary across a diverse range of operating environments- from manufacturing to services to science-based environments.
