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Author: Michele Zappavigna
Publisher: Taylor & Francis
ISBN: 1040133096
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms. Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area. Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Author: Michele Zappavigna
Publisher: Taylor & Francis
ISBN: 1040133096
Category : Language Arts & Disciplines
Languages : en
Pages : 212
Get Book Here
Book Description
Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms. Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area. Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Author: Michele Zappavigna
Publisher:
ISBN: 9781003257516
Category : English language
Languages : en
Pages : 0
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Book Description
"Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms"--
Author: Michele Zappavigna
Publisher: A&C Black
ISBN: 1441138714
Category : Language Arts & Disciplines
Languages : en
Pages : 345
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Book Description
Social media such as microblogging services and social networking sites are changing the way people interact online and search for information and opinions. This book investigates linguistic patterns in electronic discourse,looking at online evaluative language, Internet slang, memes and ambient affiliation using a large Twitter corpus (over 100 million tweets) alongside specialized case studies. The author argues that we are currently witnessing a cultural movement from online conversation to what can be termed 'searchable talk' - online talk where people affiliate by making their discourse findable (for example, via metadata such as Twitter hashtags) by others holding similar interests. This cutting edge text will be of interest to all scholars and students dealing with electronically mediated discourse.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: David Block
Publisher: Routledge
ISBN: 1000508420
Category : Language Arts & Disciplines
Languages : en
Pages : 169
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Book Description
Innovations and Challenges in Identity Research examines established and emergent issues within identity research. This innovative book adopts a disciplinary transcendent approach, drawing on a range of social science, humanities and human science disciplines on the way to a detailed consideration of: the history of identity as a construct the components of a poststructuralist/social constructivist approach to identity the prospect of a Marxist political economy approach to identity the interrelationship between structure and agency and a model of structuring spheres an expanded version of positioning theory the digital universe as the future of identity research. Leading researcher David Block provides a personal take on this key topic of study in applied linguistics and explains why and how discourse analysis is still a useful means through which we can understand identity today. The book is essential reading for students and academics studying and researching within the area of language and identity.
Author: Nelson Phillips
Publisher: SAGE Publications
ISBN: 1506319688
Category : Social Science
Languages : en
Pages : 105
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Book Description
Discourse Analysis: Investigating Processes of Social Construction is the first book to provide a concise, straightforward guide for students and researchers who are interested in understanding and using discourse analysis. The authors reflect on the practice of analyzing discourse and the potential for revealing the processes of social construction that constitute social and organizational life. Addressed to graduate students, academics, and experienced researchers, this book is a comprehensive guide for those new to discourse analysis as well as for researchers in need of a complement to other modes of inquiry.
Author: Rodney H Jones
Publisher: Routledge
ISBN: 1317537009
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
Discourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book: draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jones answers the central question: "How does discourse analysis enable us to understand digital practices?" addresses a different type of digital media in each chapter demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologies examines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices.
Author: Carmen Rosa Caldas-Coulthard
Publisher:
ISBN: 9780367133719
Category : Language and languages
Languages : en
Pages : 164
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Book Description
Language, Discourse and Gender Violence. Women, language, and public discourse: five decades of sexism and scrutiny / Alice F. Freed -- Gender respect gap / Deborah Cameron -- The transgressive, the traditional: sexist discourses of grandmothering and ageing / Carmen Rosa Caldas-Coulthard and Rosamund Moon -- Disco divas and heroic knights: a critical multimodal analysis of gender roles in "Create the World" LEGO cards / Jai Mackenzie, Laura Coffey-Glover, Sophie Payne, Mark McGlashan -- Sexual harassment as reported by the Brazilian press: ambivalent and contradictory framings / Branca Telles Ribeiro and Liliana Cabral Bastos -- Sexism and Institutional Discourses. 'Until I got a man in he wouldn't listen': evidence for the gender order in New Zealand workplaces / Janet Holme -- Sexism and mediatized recontextualizations: the case of a battered woman who killed / Sibley Slinkard and Susan Ehrlich -- The Discourse of (re)exploitation: female victims in the legal system / Nicci Macleod -- Language-based discrimination in schools: intersections of gender and sexuality / Helen Sauntson.
Author: Gwen Bouvier
Publisher: Routledge
ISBN: 131727699X
Category : Language Arts & Disciplines
Languages : en
Pages : 127
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Book Description
Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News. The book fills a gap in the market for a multi-disciplinary collection for analysing the discourse of social media. In providing a thorough review of the field to date, the opening chapter considers some of the common and divergent interests and priorities that exist in social media discourse analysis. It also discusses the wider methodological and theoretical implications which social media analysis brings to the process of discourse analysis, as new forms of connections and communication call us to re-think the static models that we have been using. The rest of the collection draws on different traditions in discourse studies, including Critical Discourse Analysis, Sociolinguistics, Pragmatics, Foucaultian analysis and Multimodality, to bring several unique approaches to critically analysing social media from a discourse perspective. Each ground-breaking chapter shows how different forms of social media data can best be selected, analysed, and dealt with critically. As a whole, Discourse and Social Media provides a go-to resource for social media scholars, as well as graduate students. The book is a significant contribution to the development of the field at this present shifting time. This book was originally published as a special issue of the Journal of Multicultural Discourses.
Author:
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 188
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Book Description
"The public sector looms large economically, both as a regulator of private economic activity and as a producer and consumer in its own right. The rewards to innovation in the public sector can be huge, but the obstacles can be formidable. In this book, policy makers and scholars from eight countries and two international organisations offer their unique insights on where the challenges lie and how they can be overcome. This publication is part of an ongoing series highlighting some of the results of the UNECE Subprogramme on Economic Cooperation and Integration. The objective of the Subprogramme is to promote a policy, financial and regulatory environment conducive to economic growth, knowledge-base developmetn and higher competitiveness in the UNECE region"--Back cover.
