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Author: Aspatore Books
Publisher:
ISBN: 9781587622465
Category : Advertising
Languages : en
Pages : 0
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Book Description
Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.
Author: Aspatore Books
Publisher:
ISBN: 9781587622465
Category : Advertising
Languages : en
Pages : 0
Get Book Here
Book Description
Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.
Author: Magnus Lind
Publisher: Springer
ISBN: 3319663704
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Fast moving, to the point, and rooted in first-hand executive experiences, this book is for people of vision and action, and for creating the conditions required for growth, innovation, and increased competitive advantage. Finance Unleashed is based on a series of interactive interviews with a diverse group of global influencers and executives, all of which will challenge readers to think laterally and find inspiration in the new role of finance. Cases and interviewees represent organizations such as UPS and DHL, and the London School of Economics, and approaches such as Lean Six Sigma, innovation, customer-centricity, the financial supply chain, and behavioral procurement. The authors’ goal is to serve as a catalyst for leaders who are positioned to make meaningful changes today. The book includes a practical model to help executive teams redesign and refocus finance to drive business leadership - with an emphasis on the CFO. The model has three primary components: 1) Customer-Centricity - Listen and Map; 2) Process - Structure and Technology; and 3) Innovation - Create and Measure. These are presented as phases that each executive team will need to consider based on the goals and maturity level of their organization. For the CFO and ambitious finance executives, Finance Unleashed presents a path forward towards success and career advancement. For the CEO and the board, it presents an expanded vision for what financial organizations are capable of.
Author: David Skyrme
Publisher: Routledge
ISBN: 1136422935
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.
Author: Dane Anthony Morrison
Publisher: Northeastern University Press
ISBN: 1555538517
Category : History
Languages : en
Pages : 369
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Book Description
How is a sense of place created, imagined, and reinterpreted over time? That is the intriguing question addressed in this comprehensive look at the 400-year history of Salem, Massachusetts, and the experiences of fourteen generations of people who lived in a place mythologized in the public imagination by the horrific witch trials and executions of 1692 and 1693. But from its settlement in 1626 to the present, Salem was, and is, much more than this. In this volume, contributors from a variety of fields examine Salem's multiple urban identities: frontier outpost of European civilization, cosmopolitan seaport, gateway to the Far East, refuge for religious diversity, center for education, and of course, "Witch City" tourist attraction.
Author: Brett M. Frischmann
Publisher: Oxford University Press
ISBN: 0190225823
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
"Knowledge commons" describes the institutionalized community governance of the sharing and, in some cases, creation, of information, science, knowledge, data, and other types of intellectual and cultural resources. It is the subject of enormous recent interest and enthusiasm with respect to policymaking about innovation, creative production, and intellectual property. Taking that enthusiasm as its starting point, Governing Knowledge Commons argues that policymaking should be based on evidence and a deeper understanding of what makes commons institutions work. It offers a systematic way to study knowledge commons, borrowing and building on Elinor Ostrom's Nobel Prize-winning research on natural resource commons. It proposes a framework for studying knowledge commons that is adapted to the unique attributes of knowledge and information, describing the framework in detail and explaining how to put it into context both with respect to commons research and with respect to innovation and information policy. Eleven detailed case studies apply and discuss the framework exploring knowledge commons across a wide variety of scientific and cultural domains.
Author: Frances Frei
Publisher: Harvard Business Press
ISBN: 1633697053
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.
Author: David W. Gill
Publisher: Wipf and Stock Publishers
ISBN: 1610976096
Category : Philosophy
Languages : en
Pages : 223
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Book Description
It's About Excellence: Building Ethically Healthy Organizations Ê For too many businesses and their leaders today, business ethics is just about staying out of jail.Ê Litigation, indictment, and penal system avoidance is not just the first but the only reason they think ethics is important.Ê It's about damage control.Ê It's not by accident that these damage control ethics programs are generally under the guidance of legal and compliance departments. Ê Of course companies need a damage control, crisis management, trouble-shooting component in their ethics and management toolbox.ÊÊ But if that's all there is, something of critical business value is missing.Ê Ê It's About Excellence tells the larger story.Ê Ethics is about identifying and pursuing excellence and business achievement.Ê It's about getting clear on an inspiring corporate mission and vision, building a value-embedded culture, and pursuing principle-guided practices.Ê Ethics is not a patch-and-repair add-on here;Ê it's something woven through the whole organization, created and owned by the whole workforce.
Author: Adam Hartung
Publisher: Pearson Education
ISBN: 0132703858
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Author: David Sanborn Scott
Publisher: Queen's Printer Publishing
ISBN: 9780980967401
Category : Technology & Engineering
Languages : en
Pages : 516
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Book Description
Resolving the escalating issues surrounding climate destabilization will be one of the most important environmental challenges we face this century. Dr David Sanborn Scott, one of Canada's foremost energy experts, clearly demonstrates that we have only one real choice - Hydrogen. Using literate, lay-accessible, sometimes lyrical but never trivial explanations, Smelling Land gives a clear and comprehensive examination of: The architecture of civilization's energy systems; The critical role of energy currencies and the widespred blunders when this role is not recognized; How to evaluate environmental intrusion and general principles for environmental gentility; The mechanisms and status of climate disruption; Sustainability and the REASONS for a coming Hydrogen Age; Energy source options -to identify realistic expectations and expose myths; The wonders of hydrogen systems, from airplanes, to cars, submarines, laptop computers, mobile phones and heart pacers; How fast we can get to the Hydrogen Age (if we wake up to the true severity of the climate risk), why and what it will be like.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
"GRASPED Solution Mastery" presents an insightful guide into mastering both professional and personal realms through 20 strategic steps. This comprehensive manual is designed to empower individuals with actionable strategies for overcoming common challenges, enhancing leadership skills, and fostering innovation. It spans a wide array of topics, including effective communication, time management, financial literacy, and personal well-being, providing a holistic approach to achieving success. What distinguishes "GRASPED Solution Mastery - The 20-Step Guide to Professional and Personal Triumph" is its balanced focus on both professional excellence and personal growth. Unlike other guides that may prioritize one over the other, this book offers a dual approach that emphasizes the importance of harmonizing career ambitions with personal development. Its USP lies in the integrated strategy it proposes, providing readers with a roadmap not just for success in business, but for fulfillment in life. Embark on a transformative journey with "GRASPED Solution Mastery," where success is not just a destination, but a continuous path of growth and achievement. This book is your guide through the complexities of modern professional and personal life, offering clear, actionable steps to navigate towards your goals. It invites you to redefine triumph, blending strategic insights with practical wisdom to unlock your full potential.
