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Author: Shlomo Maital
Publisher: World Scientific
ISBN: 9814759961
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Through a series of short stories and brief case studies about great innovators, this book will help managers and entrepreneurs rethink their innovation processes, using the tools outlined in the book. The eight chapters include narratives on: From Ideas to Action; Breaking the Rules; Learning Creativity from our Kids; Innovation as a Team Sport; and Innovating for Those with Less. The basic idea is that the best way to become a world-class innovator is to learn from other world-class innovators and to study what they did and how they did it.
Author: Shlomo Maital
Publisher: World Scientific
ISBN: 9814759961
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
Through a series of short stories and brief case studies about great innovators, this book will help managers and entrepreneurs rethink their innovation processes, using the tools outlined in the book. The eight chapters include narratives on: From Ideas to Action; Breaking the Rules; Learning Creativity from our Kids; Innovation as a Team Sport; and Innovating for Those with Less. The basic idea is that the best way to become a world-class innovator is to learn from other world-class innovators and to study what they did and how they did it.
Author: David Croslin
Publisher: Pearson Education
ISBN: 0137055862
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative. Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to Innovate from Scratch: Identify a new market, and invent and deliver a successful product Innovate to Dominate: Maintain a position of market dominance Innovate to Conquer: Replace a current leader Innovate to Disrupt: Use new inventions to power your way into emerging markets Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.
Author: Drew Boyd
Publisher: Simon and Schuster
ISBN: 145165930X
Category : Business & Economics
Languages : en
Pages : 8
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Book Description
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).
Author: Anthony Ulwick
Publisher: McGraw Hill Professional
ISBN: 0071501126
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.
Author: Anthony W. Ulwick
Publisher:
ISBN: 9780990576747
Category :
Languages : en
Pages :
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Book Description
Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
Author: Robert Coppenhaver
Publisher: Packt Publishing Ltd
ISBN: 1783001453
Category : Computers
Languages : en
Pages : 219
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Book Description
Make the right decisions about your products and services by listening effectively to the people that matter – your customers Key Features Understand the core components, processes and technologies available for a VOC initiative Structure effective VOC programs and turn VOC into actionable product success A handy guide to help you identify the hidden needs of your customers and strengthen your relationship with them Book Description Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world. This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded. By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them. What you will learn Learn why customer input is so critical for the product's success Discover the articulated and unarticulated needs of your customers Deploy an effective VoC program in your organization Learn which tools and methods you need to set up a successful VoC program Interview customers – where, how many, and who Create an interview guide and roles in the interview process Translate the customer input into your product specifications Integrate VoC into your marketing campaigns and pricing process Who this book is for The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.
Author: Jeff DeGraff
Publisher: Ballantine Books
ISBN: 0345530705
Category : Self-Help
Languages : en
Pages : 222
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Book Description
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact. Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend. • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics. • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals. • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve. Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.
Author: Alastair Ross
Publisher: Routledge
ISBN: 1317116569
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
Innovating Professional Services provides a practical and detailed guide for change agents and leaders in professional service firms who are seeking to transform their firm’s performance through innovation. Focusing on the professional services sector, the book highlights process innovation - the re-engineering of services and internal support processes to reduce cost and increase value to clients. Detailed techniques such as the use of lean, process mapping, waste identification, service experience mapping and value profiling are explained, drawing on the author's extensive experience in working with leading law, business service and consulting firms to create measurable improvements. With case studies to illuminate the challenges of driving major improvement through innovation, this book is valuable reading for leaders and change agents in law firms, accountants, consultants, architects, financial services and engineering services.
Author: Ben M. Bensaou
Publisher: McGraw Hill Professional
ISBN: 1260462706
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
A Thinkers50 Best New Management Book for 2022 Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now. Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to: Build your execution and innovating engines Master the innovating perspective Launch the three processes of innovating Engage everyone in innovating Generate ideas from the front lines Empower coaches Create a culture of innovating Catalyze the innovating process Keep the ideas flowing You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
Author: Eric Von Hippel
Publisher: MIT Press
ISBN: 0262250179
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
