Author: Pauline Bickerton
Publisher: Routledge
ISBN: 1136412220
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Author:
Publisher:
ISBN:
Category : Automation
Languages : en
Pages : 926
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Book Description
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 864
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Book Description
Author: Bryan Pfaffenberger
Publisher: Addison Wesley Longman
ISBN:
Category : Computers
Languages : en
Pages : 504
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Book Description
Newsgroups cover a wide range of subjects and attract people throughout the world to exchanger opinions and engage in electronic debates. This book focuses on every aspect of USENET discussion groups - finding, subscribing and contributing - and explains how to avoid making netiquette blunders. It also explains how to navigate the newsgroups to find useful information. An encylopaedic section fully describes the focus, mission and character of nearly 800 useful newsgroups.
Author:
Publisher: Association of Research Libr
ISBN:
Category : BITNET (Computer network)
Languages : en
Pages : 592
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Book Description
Author: Helena Flam
Publisher: Peter Lang
ISBN: 9783631575963
Category : Political science
Languages : en
Pages : 320
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Book Description
Explaining the complexity of social life remains the central challenge of the social sciences. This book offers a variety of theoretical-empirical explorations and applications inspired by an important neo-institutional approach to tackling this complexity - the rule systems theory. Its point of departure is the assumption that institutions and cultural formations possess causal powers and relative autonomy, constraining and enabling people's social actions and interactions. Structural and cultural properties of society are carried by, transmitted, and reformed by human agents whose interactions generate, reproduce, elaborate and transform structures. The contributors are highly accomplished economists, sociologists and political scientists who come from the US and several European countries. The book is meant as a Festschrift for Tom Burns, a central figure in the development of the rule systems theory.
Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 480
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Book Description
Author: Editor : Sona Kapila
Publisher: Academic Foundation
ISBN: 9788171883608
Category :
Languages : en
Pages : 328
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Book Description
Author: Ian S. Graham
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 660
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Book Description
Your total guide to online publishing using HTML The HTML Sourcebook is an indispensable resource for authors, publishers, marketers, educators, and virtually anyone interested in publishing on the World Wide Web. Written by the author of one of the most accessed HTML online tutorials, it provides all the essentials for preparing character-based, as well as graphically based, hypertext documents for online publication. With the help of Ian S. Graham's clear, step-by-step guidelines and priceless pointers you'll quickly learn how to: * Master all HTML commands and the URL syntax * Create and edit HTML documents for Mosaic, Netscape, Lynx, and all other WWW browsers * Translate documents from other formats such as Word or WordPerfect into HTML documents * Link your hypertext documents to graphics, video, and sound files * Choose hypertext servers for UNIX, Macintosh, and PC platforms * Construct "cgi-bin" programs to create sophisticated interactive documents * Access and use all the browsers, editors, translators, and other valuable World Wide Web tools currently available online The HTML Sourcebook also features an array of examples taken from business, education, science, and other fields. Including both code and screen captures of the resulting pages as they appear on the Web, the examples let you see firsthand what well-designed hypertext documents and their underlying HTML structures look like. Whether you want to deliver online documentation for software packages, distribute sales catalog information, access library databases, or expand the audience for a hypertext comic strip, The HTML Sourcebook is your complete guide to composing and distributing documents on the World Wide Web.
Author: Alfred Glossbrenner
Publisher: Random House Puzzles & Games
ISBN: 9780679771487
Category : Computers
Languages : en
Pages : 852
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Book Description
Computer Sourcebook is the perfect resource for anyone who wants maximum efficiency from their time and computer. It covers hardware, software and support; training and seminars; online and print publications; and much more.
