Author: Dr Joby Jose
Publisher: Archers & Elevators Publishing House
ISBN: 9386501597
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Weerakkody, Vishanth
Publisher: IGI Global
ISBN: 1466624590
Category : Law
Languages : en
Pages : 475

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Book Description
With the widespread knowledge and use of e-government, the intent and evaluation of e-government services continues to focus on meeting the needs and satisfaction of its citizens. E-Government Services Design, Adoption, and Evaluation is a comprehensive collection of research on assessment and implementation of electronic/digital government technologies in organizations. This book aims to supply academics, practitioners and professionals with the understanding of e-government and its applications and impact on organizations around the world.

Author: Dorota Jelonek
Publisher: CRC Press
ISBN: 1040327427
Category : Technology & Engineering
Languages : en
Pages : 517

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Book Description
International Conference on Contemporary Trends In Multidisciplinary Research& Innovation (ICCTMRI- 2023) was conducted by Birla Institute of Technology Mesra, Ranchi Off Campus Jaipur, Rajasthan, India. ICCTMRI– 2023 provided a unique opportunity to interact with researchers, academicians, scientists, and specialists in the various research and development fields of Biotechnology and Bioengineering, Management, Animation, Science and Technology across the globe. ICCTMRI– 2023 offered a platform for global experts to gather and interact intensively on the topics of Animation, Biotechnology, Computer Science, Electronics Engineering, Electrical Engineering, Environmental Engineering, Management Practices, and Multimedia and Sciences.

Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Author: Linda L. Putnam
Publisher: SAGE Publications
ISBN: 1483309975
Category : Language Arts & Disciplines
Languages : en
Pages : 849

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Book Description
Organizational communication as a field of study has grown tremendously over the past thirty years. This growth is characterized by the development and application of communication perspectives to research on complex organizations in rapidly changing environments. Completely re-conceptualized, The SAGE Handbook of Organizational Communication, Third Edition, is a landmark volume that weaves together the various threads of this interdisciplinary area of scholarship. This edition captures both the changing nature of the field, with its explosion of theoretical perspectives and research agendas, and the transformations that have occurred in organizational life with the emergence of new forms of work, globalization processes, and changing organizational forms. Exploring organizations as complex and dynamic, the Handbook brings a communication lens to bear on multiple organizing processes.

Author: Robert D. Galliers
Publisher: Routledge
ISBN: 1134730055
Category : Business & Economics
Languages : en
Pages : 585

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Book Description
Today there are few organizations that can afford to ignore information technology and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems changes from structured, routine support to ad hoc, unstructured, complex enquiries at the highest levels of management. As with the first three editions, this fourth edition of Strategic Information Management: Challenges and Strategies in Managing Information Systems presents the many complex and inter-related issues associated with the management of information systems. This book provides a rich source of material reflecting recent thinking on the key issues facing executives in information systems strategic management. It draws from a wide range of contemporary articles written by leading experts from North America, Asia, and Europe. Designed as a course text for MBA, Master's level students, and senior undergraduate students taking courses in information management, it also provides a wealth of information and references for researchers. New to this edition are updated readings addressing current issues and the latest thinking in information management.

Author: Robert V Kozinets
Publisher: SAGE
ISBN: 1529785979
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Author: Kevin Oakes
Publisher: McGraw Hill Professional
ISBN: 1260464377
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
Seize and expand the competitive edge with a smart, well-managed culture “renovation” Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders need to instead spearhead a culture renovation. It’s all about keeping what works, changing what needs to be changed, and ensuring proper care and maintenance—much like refurbishing and living in a beautiful historic home and improving its overall value. In Culture Renovation, the head of the world’s leading HR research firm—the Institute for Corporate Productivity (i4cp)—Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world’s top companies. You’ll find everything you need to rebuild your corporate culture with care and expertise, including: Three phases and detailed action steps for architecting the change you want to see Practical insights and examples from T-Mobile, Microsoft, 3M, and other top companies The traits of a healthy corporate culture Proven talent practices to maintain your new culture for long-term success Oakes identifies 18 proven leadership actions for turning any culture into an agile, resilient, and innovative high-performance organization. You’ll learn how to best understand the culture in place today and set a new cultural path for decades to come; develop a co-creation mindset; identify influencers and blockers; ferret out skeptics and non-believers; measure, monitor, and report progress; and implement “next practices” in talent strategies to sustain the renovation. Culture Renovation delivers everything you need to plan, build, and maintain a corporate culture that drives profits, growth, and business sustainability now and well into the future.

Author: Information Resources Management Association. International Conference
Publisher: IGI Global
ISBN: 9781878289452
Category : Business & Economics
Languages : en
Pages : 564

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Book Description
This Proceedings contains many research and practical papers dealing with the impact and influence of information technology on the global economy.

Author: Eric Butow
Publisher: Entrepreneur Press
ISBN: 1613084749
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.