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Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749498692
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749498692
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Author: Kaled K. Hameide
Publisher: Routledge
ISBN: 1351106848
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Author: Elisa Camahort Page
Publisher: Ten Speed Press
ISBN: 0399581642
Category : Political Science
Languages : en
Pages : 209
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Book Description
A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.
Author: Sean Pillot de Chenecey
Publisher: Kogan Page Publishers
ISBN: 0749482826
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Author: James N. Whiddon
Publisher: McGraw Hill Professional
ISBN: 0071700560
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Over the past five years, James Whiddon has interviewed some of the world’s brightest, best, and most influential men and women in finance on his popular radio show, The Investing Revolution. While the topics under discussion have ranged widely, the show’s mission has remained constant: Reveal the truth about how Wall Street has rigged the game so that it always wins—at everyone else’s expense—and offer investors an alternative to Wall Street to help them participate directly in free market capitalism and achieve astonishing longterm gains. In The Investing Revolutionaries, Whiddon distills all of that financial genius into a witty, wise elixir guaranteed to cure what ails your aching portfolio. Indispensable reading for professional and retail investors who want to free themselves from the tyranny of the Wall Street status quo, it delivers the insights of a host of luminaries, including John Bogle, Michael Mauboussin, Mohamed El-Erian, Richard Thaler, and Jeremy Siegel. Each financial powerhouse featured in the book weighs in on the slick marketing ploys, statistical sleights of hand, and psychological button-pushing the denizens of Lower Manhattan routinely employ to separate you from your money. They also offer priceless tips on such topics as The advantages of passive versus active portfolio management (how to achieve stellar gains through superdiversification) Global investing (is China really a good investment?) Avoiding common behavioral traps (running with the herd will get you gored) Forget about stock picking and market timing. Say farewell to mutual fund gurus and the hyperbolic claims of the technical wizards. Investors of the world, you have nothing to lose but your chains. And now The Investing Revolutionaries provides you with the key.
Author: William D. Coplin
Publisher:
ISBN:
Category : International relations
Languages : en
Pages : 488
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Book Description
Author: Caroline Baker
Publisher: University of Iowa Press
ISBN: 1609388968
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
Author: Dave Sinclair
Publisher: Magus Books
ISBN:
Category : Political Science
Languages : en
Pages : 500
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Book Description
The American carnage is here. Hollyweird plays the slapping game (Will Smith and all that!). The Woke play the crying game. QAnon plays the game that no one sane can understand. Has America become a satirical show? Is a team of comedians running America? They're all into black comedy, the darker the humor the better, until no one can any longer distinguish comedy from tragedy. Do you want to come backstage, and see behind the scenes, see what's really going on? You are in the theater of the absurd. You must have worked that out by now. Or is it the theater of cruelty? I always get those two mixed up. What's for sure is that thanks to all the madness, Americans became Americants. Can Americans ever get back to America Can? Or is it America Can't from now on? George Bernard Shaw said, "All great truths begin as blasphemies." When you are a conman, everything looks like a con. When you are a sucker, everyone suckers you. A poker proverb says, "If you've been in the game 30 minutes and you don't know who the sucker is, you're the sucker." Did America become a nation of suckers? America is run by conmen, grifters, swindlers and hucksters ruling over patsies, marks, suckers and dupes. That's the truth. Is it the great American blasphemy?! Come inside for the blackest comedy and heaviest irony and satire, as well as lots of serious commentary on the State of the Union. And possible solutions to the nightmare. Trigger Warning (for those of a sensitive disposition): This content contains heavy satire, irony, sarcasm and black comedy. Keep your wits about you.
Author: Guy Powell
Publisher: John Wiley & Sons
ISBN: 0470827440
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect
Author:
Publisher: Disha Publications
ISBN: 9362255138
Category :
Languages : en
Pages : 232
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Book Description
