Influencer Marketing in Social Networks as a Strategic Tool in Social Media Marketing PDF Download
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Author:
Publisher: GRIN Verlag
ISBN: 3346593835
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: What makes marketing with influencers so promising and how can influencer marketing in social networks be implemented as a strategic instrument in social media marketing? First, the development and growth in importance of corporate marketing activities is presented against the historical background of the past 60 years and how marketing and its focus have changed significantly over this time. In this context, the emergence of online marketing, social media marketing and, above all, influencer marketing will be elaborated and it will be explained what makes influencer marketing so interesting for companies and their marketing objectives and how this differs from classic forms of marketing. Subsequently, it is explained how influencer marketing can be used as a strategic tool in social media marketing. To this end, three social media platforms that are particularly relevant for influencers will first be presented: Weblogs, YouTube and Instagram. Then it will be worked out how companies can find and win over the influencers relevant to their marketing goals and which areas of application come into question for influencer marketing. In addition, possible risks that influencer marketing can entail are highlighted.
Author:
Publisher: GRIN Verlag
ISBN: 3346593835
Category : Business & Economics
Languages : en
Pages : 25
Get Book Here
Book Description
Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Private University of Applied Sciences Goettingen, language: English, abstract: What makes marketing with influencers so promising and how can influencer marketing in social networks be implemented as a strategic instrument in social media marketing? First, the development and growth in importance of corporate marketing activities is presented against the historical background of the past 60 years and how marketing and its focus have changed significantly over this time. In this context, the emergence of online marketing, social media marketing and, above all, influencer marketing will be elaborated and it will be explained what makes influencer marketing so interesting for companies and their marketing objectives and how this differs from classic forms of marketing. Subsequently, it is explained how influencer marketing can be used as a strategic tool in social media marketing. To this end, three social media platforms that are particularly relevant for influencers will first be presented: Weblogs, YouTube and Instagram. Then it will be worked out how companies can find and win over the influencers relevant to their marketing goals and which areas of application come into question for influencer marketing. In addition, possible risks that influencer marketing can entail are highlighted.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Teixeira, Sandrina
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Author: Nils S. Borchers
Publisher: Routledge
ISBN: 1000525341
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1118236300
Category : Computers
Languages : en
Pages : 410
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Book Description
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Author: Cedenheim
Publisher: Cedenheim Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income How To Go Viral On TikTok How To Use Hashtags & Challenges The Right Way On TikTok TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram How To Use Analyze Your Audience And Create Viral Posts How To Set Yourself Ready To Be Contacted By Brands For Promotions Things You Should Never Do As An Influencer How To Setup Your Youtube Channel The Right Way Analyzing Your Channel Data For Maximum Exposure
Author: Irina Bristow
Publisher: Zee Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
Who else wants to take their social media game up a notch? Are you struggling to keep up with the ever-changing trends on social media? Or, do you feel that your social media presence is lackluster and unimpressive? If you answered yes to these questions, then this book is for you! In Social Media Domination, the author goes deep into the techniques, and the tools to help you dominate every social media platform. She'll teach you how to use social media to your advantage, and turn your small business or personal account into a thriving powerhouse. This book is the perfect guide for anyone looking to take their online presence to the next level. This book will also teach you how to create high-quality content that will capture the attention of your target audience, how to get engagements, as well as how to use social media platforms to drive traffic to your website and increase sales. Get ready for social media domination that you never thought possible! In this book you'll learn about: Be aware of customer needs Use social media to promote products and services Social media marketing platforms Website best practices Mobile marketing Search Engine Optimization Email marketing Email and social media marketing can be combined Marketing with prominent influencers Set goals Conversion and profit Launching the Influencer marketing campaign Social Media Analytics Social Media Tools The most common social media mistakes And, much, much more... Order your copy today and see the results for yourself.
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield
ISBN: 1538138182
Category : Language Arts & Disciplines
Languages : en
Pages : 493
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Book Description
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools
Author: Sevil Yesiloglu
Publisher: Routledge
ISBN: 1000228266
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Author: Frank Wilson
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
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Book Description
Are you searching for the fastest and the easier way of growing your business than you ever expected? If yes, you're at the right step toward achieving greatness through the use of this social media marketing strategy. Most famous companies are famous because they grabbed the opportunity presented to them on different social media platforms. You, too, can be part of them. Social media marketing has been proven to increase your conversion rate and improve the ROI of your business. Therefore, it's a MUST DO in your business. Your customers expect you to reach out to them in the best way as they expected; don't deprive them of the opportunity. Think of those businesses that struggle with survival; they lack the influencer social media marketing strategy. You can decide to bail your business by catching up with current trends in digital marketing and making the best of it. The emergence of thousands of new businesses daily scares several businesspersons who do not have a strong foundation to withstand the test of time. What plans do you have for the future of your business? You need to build that confidence for the future to excel on social media.Most businesses that were there, but no more failed to measure their campaign's success, so they couldn't detect leap holes and fail. This book discusses: Creating a social media campaign for Facebook, Twitter, Instagram and YouTube and how you can leverage them to build your business and attract customersEngaging and converting your audienceHow to make your campaign visibleThe use of metric in your campaignHow to measure the success of your campaign Don't spend another day on your business without getting the right tools to make the sales obsolete. Get a copy now!!!
