The Future of Inflight Entertainment in Europe, According to Passenger Expectations: Why Airlines Should Embrace Consumer Technology PDF Download
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Author: Jasmin Schawalder
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892480
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
Consumerization - passengers toting their tablets, laptops, smartphones and e-readers on planes - has forced airlines to re-think. Should they continue to invest heavily into Inflight Entertainment (IFE) systems, or just concentrate on offering Wi-Fi and power in the cabin? The goal of this research was to define the IFE offer of the future. Four barriers that split the world into the three regions Europe, Asia and USA in terms of IFE development were identified: the cultural, the commercial, the technological and the legal barrier. This book focuses on Europe, which lags mostly behind with IFE out of these three regions. For example, as opposed to the US, no major European airline offers inflight Wi-Fi widely on its network, and in contrast to leading Middle Eastern airlines none offers inflight live TV or the usage of mobile phones without restriction, like on the ground. The target was to define IFE from a consumer perspective. To capture the latter the author evaluated consumer satisfaction methodologies and decided to go with the Kano approach, which categorizes alternatives of a product or service, in this case IFE, in must-be, attractive and indifferent elements. A representative online survey revealed movies and power to be must-be, TV and Wi-Fi to be attractive and the rest, e-books, music, games and duty free onboard, to be indifferent elements of IFE. The majority of people indicated that they would pay for movies and Wi-Fi but not for power supply, TV or other content. Differently said, content-wise passengers only insisted in the supply of movies, for the rest they expected the airline to provide Internet and power so they themselves could get the content. Further, sub-groups were analysed - people within the sample with mutual characteristics like gender, travel frequency or ownership of smart devices. So was music on a plane a must for women and owners of iPhones were more willing to pay for apps than others. Overall, country of residence, travel purp
Author: Jasmin Schawalder
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892480
Category : Business & Economics
Languages : en
Pages : 117
Get Book Here
Book Description
Consumerization - passengers toting their tablets, laptops, smartphones and e-readers on planes - has forced airlines to re-think. Should they continue to invest heavily into Inflight Entertainment (IFE) systems, or just concentrate on offering Wi-Fi and power in the cabin? The goal of this research was to define the IFE offer of the future. Four barriers that split the world into the three regions Europe, Asia and USA in terms of IFE development were identified: the cultural, the commercial, the technological and the legal barrier. This book focuses on Europe, which lags mostly behind with IFE out of these three regions. For example, as opposed to the US, no major European airline offers inflight Wi-Fi widely on its network, and in contrast to leading Middle Eastern airlines none offers inflight live TV or the usage of mobile phones without restriction, like on the ground. The target was to define IFE from a consumer perspective. To capture the latter the author evaluated consumer satisfaction methodologies and decided to go with the Kano approach, which categorizes alternatives of a product or service, in this case IFE, in must-be, attractive and indifferent elements. A representative online survey revealed movies and power to be must-be, TV and Wi-Fi to be attractive and the rest, e-books, music, games and duty free onboard, to be indifferent elements of IFE. The majority of people indicated that they would pay for movies and Wi-Fi but not for power supply, TV or other content. Differently said, content-wise passengers only insisted in the supply of movies, for the rest they expected the airline to provide Internet and power so they themselves could get the content. Further, sub-groups were analysed - people within the sample with mutual characteristics like gender, travel frequency or ownership of smart devices. So was music on a plane a must for women and owners of iPhones were more willing to pay for apps than others. Overall, country of residence, travel purp
Author: Tal Harris
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532763182
Category :
Languages : en
Pages : 218
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Book Description
The riotous, risqué memoirs of a world class raconteur!Tal shares his hilarious anecdotes from 43 years as a flight attendant, his misadventures in the air and the extraordinary characters met along the way through the glittering capitals of the world. Tal, a gifted student intending to study law in the 1970s, instead decides to work globetrotting as an international flight attendant. Come on a journey through his extensive career, all the while cruising at 39,000 feet. Beyond the comical adventures and experiences, all of which Tal would never take back, Tal shares his triumphs and setbacks, his thirst for adventure and desire to get the most out of life. Tal's story teaches us to imagine any possibility, to chase dreams and implores us not to take life too seriously. INFLIGHT ENTERTAINMENT takes you into some very reputable places and some less than reputable drinking establishments throughout the world. His recollection of events is phenomenally vivid - especially those events that no amount of alcohol could let him forget. Join Tal and his adventures in INFLIGHT ENTERTAINMENT.
Author: Helen Simpson
Publisher: Random House
ISBN: 0224089641
Category : Fiction
Languages : en
Pages : 148
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Book Description
Poignant, perceptive and dazzling, in this, her long awaited new collection, Helen Simpson offers acute portraits of lives in transition: of changes for the better, lives stalled and in freefall; of love, loss, and sudden revelations. Warm and funny, the
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 2130
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Book Description
Author: Michael Hanke
Publisher: Routledge
ISBN: 1317336984
Category : Business & Economics
Languages : en
Pages : 611
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Book Description
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.
Author: Peter Doyle
Publisher: Routledge
ISBN: 1136015221
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1468
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Book Description
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Author: Vivian Siahaan
Publisher: BALIGE PUBLISHING
ISBN:
Category : Computers
Languages : en
Pages : 363
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Book Description
In the project "Airline Passenger Satisfaction Analysis and Prediction Using Machine Learning and Deep Learning with Python," the aim was to analyze and predict passenger satisfaction in the airline industry. The project began with an extensive data exploration phase, wherein the dataset containing various features related to passenger experiences was thoroughly examined. The dataset was then preprocessed, ensuring data cleanliness and preparing it for further analysis. One of the initial steps involved understanding the distribution of categorized features within the dataset. By visualizing the distribution of these features, insights were gained into the prevalence of different categories, providing a preliminary understanding of passenger preferences and experiences. For the prediction aspect, machine learning models were employed, and a Grid Search approach was implemented to fine-tune hyperparameters and optimize model performance. This process allowed the identification of the best-performing model configuration, enhancing the accuracy of passenger satisfaction predictions. The models used are Logistic Regression, Support Vector Machines, K-Nearest Neighbors, Decision Trees, Random Forests, Gradient Boosting, Extreme Gradient Boosting, Light Gradient Boosting. Going beyond traditional machine learning, a Deep Learning approach was introduced using an Artificial Neural Network (ANN). This model, designed to capture intricate patterns and relationships within the data, showcased the potential of deep learning for improving predictive accuracy. The evaluation of both machine learning and deep learning models was centered around key metrics. The accuracy score was a primary indicator of model performance, reflecting the ratio of correctly predicted passenger satisfaction outcomes. Additionally, the Classification Report provided a comprehensive overview of precision, recall, and F1-score for each category, shedding light on the model's ability to classify passenger satisfaction levels accurately. Visualizing the results played a pivotal role in the project. The plotted Training and Validation Accuracy and Loss graphs offered insights into the convergence and generalization capabilities of the models. These visualizations helped in understanding potential overfitting or underfitting issues and guided the fine-tuning process. To assess the models' predictive performance, a Confusion Matrix was constructed. This matrix presented a clear breakdown of correct and incorrect predictions, facilitating an understanding of where the model excelled and where it struggled. Furthermore, scatter plots were utilized to visually compare the predicted values against the actual true values, offering a tangible representation of the models' effectiveness. Throughout the project, rigorous data preprocessing and feature engineering were integral to improving model accuracy. Features were appropriately scaled, and categorical variables were transformed using techniques like one-hot encoding, enabling models to efficiently learn from the data. The project also focused on the interpretability of the models, enabling stakeholders to comprehend the factors influencing passenger satisfaction predictions. This interpretability was essential for making informed business decisions based on the model insights. In conclusion, the project showcased a comprehensive approach to analyzing and predicting airline passenger satisfaction. Through meticulous data exploration, feature distribution analysis, machine learning model selection, hyperparameter tuning, and deep learning implementation, the project provided valuable insights for the airline industry. By utilizing a combination of machine learning and deep learning techniques, the project demonstrated a holistic approach to understanding and enhancing passenger experiences and satisfaction levels.
Author: Stephen Groening
Publisher: Bloomsbury Publishing
ISBN: 1838715010
Category : Performing Arts
Languages : en
Pages : 368
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Book Description
In this groundbreaking exploration of in-flight cinema, Stephen Groening traces the history of this transnational cinematic practice. At once a history of exhibition and an inquiry into changing forms of media and spectatorship, this interdisciplinary book opens up new directions in the history of cinema, visuality, travel and cultural geography.
Author: Lee Marshall
Publisher: Routledge
ISBN: 1136090584
Category : Music
Languages : en
Pages : 228
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Book Description
"First Published in 2004, Routledge is an imprint of Taylor & Francis, an informa company."
