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Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
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Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
Get Book Here
Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Nilanjan Mukhopadhyay
Publisher: Westland Non-Fiction
ISBN: 9395767413
Category : Biography & Autobiography
Languages : en
Pages : 406
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Book Description
A COMPREHENSIVE PROFILING OF ALL THE MAJOR LEADERS OF THE INDIAN RIGHT-WING, NOW THE SINGLE BIGGEST FACTOR IN INDIAN POLITICS. A fog of mystery surrounds the Rashtriya Swayamsevak Sangh—or RSS—the largest cadre-based organisation in the world. Veteran journalist and author of the bestseller Narendra Modi: The Man, the Times, Nilanjan Mukhopadhyay lays bare its fascinating, unique and perhaps startling world. He also chronicles the personal and political journeys of the most important men (and a woman) of the Hindu right wing, digging up little-known but revealing facts about them. From Hegdewar, the founder of the RSS and its first sarsanghchalak, Savarkar, Golwalkar, Balasaheb Deoras, Syama Prasad Mukherjee and Deendayal Upadhyaya to Vijaya Raje Scindia, Atal Bihari Vajpayee, Lal Krishna Advani, Ashok Singhal and Bal Thackeray, all the major leaders of the political right wing are reckoned with in this book. Through individual stories of the organisation’s tallest leaders, a bigger picture emerges: in spite of a three-time ban on the RSS in a multicultural and secular India—and despite the RSS’s insistence that it has no truck with electoral politics—the group is, and will continue to be, the hand that rocks the BJP’s cradle.
Author: Saligrama Krishna Ramachandra Rao
Publisher: Bangalore : IBH Prakashana
ISBN:
Category : Art, Hindu
Languages : en
Pages : 138
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Book Description
Author:
Publisher: BRILL
ISBN: 9004352961
Category : History
Languages : en
Pages : 344
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Book Description
In Historicizing Emotions: Practices and Objects in India, China, and Japan, nine Asian Studies scholars offer intriguing case studies of moments of change in community or group-based emotion practices, including emotionally coded objects. Posing the questions by whom, when, where, what-by, and how the changes occurred, these studies offer not only new geographical scope to the history of emotions, but also new voices from cultures and subcultures as yet unexplored in that field. This volume spans from the pre-common era to modern times, with an emphasis on the pre-modern period, and includes analyses of picturebooks, monks’ writings, letters, ethnographies, theoretic treatises, poems, hagiographies, stone inscriptions, and copperplates. Covering both religious and non-religious spheres, the essays will attract readers from historical, religious, and area studies, and anthropology. Contributors are: Heather Blair, Gérard Colas, Katrin Einicke, Irina Glushkova, Padma D. Maitland, Beverley McGuire, Anne E. Monius, Kiyokazu Okita, Barbara Schuler.
Author: Bishnupriya Ghosh
Publisher: Duke University Press
ISBN: 0822350165
Category : Biography & Autobiography
Languages : en
Pages : 400
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Book Description
Global Icons considers how highly visible public figures such as Mother Theresa become global icons capable of galvanizing intense affect and sometimes even catalyzing social change.
Author: Shobhaa De
Publisher: Penguin UK
ISBN: 8184754248
Category : Literary Collections
Languages : en
Pages : 329
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Book Description
Vintage Shobhaa Dé, with scathing take-offs on everything, from the caste system to male chauvinism, from sex to social pretension . . . in other words, it's all great fun'-Economic Times Watching the preparations for independent India's 60th birthday in 2007, Dé-poised then to enter her own sixth decade-was struck by the thought, 'Surely my life has taken the same trajectory as the country's!' While she reflected on this, many more questions arose: Does India really deserve to congratulate itself? Has it lived up to the early promises it made to its people? Does Dé herself believe in India? In Superstar India, an intimate confession to her readers, Dé answers these questions and discovers a jawan-young-India, ready to find its place in today's world. Witty, passionate and gloriously opinionated, Superstar India celebrates the spirit of a nation that is certainly not about to lose its glow.
Author: Mario I. Aguilar
Publisher: Jessica Kingsley Publishers
ISBN: 1784506257
Category : Religion
Languages : en
Pages : 170
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Book Description
In a time of schism, violence and forced migration, how can God be understood? With his latest book, Catholic Benedictine hermit Mario Aguilar explores the religious identities of Hindus and Muslims in the aftermath of the 1947 partition of India. Looking at the experiences of the victims who were silenced, he reveals how out of this traumatic period has emerged a peaceful dialogue between faiths, held together by shared humanity and prayerfulness. Founded on a fascination with what unites rather than divides religions, Aguilar offers a theological reading of a major event in twentieth century history that is both creative and constructive.
Author: Devangana Desai
Publisher:
ISBN: 9788173054389
Category : Art, Indic
Languages : en
Pages : 0
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Book Description
The essays cover a wide spectrum, from the sensuous to the sublime, from an analysis of narrative Ramayana sculptures, to a discussion of the relevance of Tantrism to erotic temple sculpture, to a study of ancient terracottas in a socio-cultural context. Collection of 16 essays which have been edited and updated.
Author: M. L. Ahuja
Publisher: Gyan Publishing House
ISBN: 9788178357294
Category : India
Languages : en
Pages : 156
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Book Description
In democracy, the responsibility for delivering good government rests on the performance of the executive, yet the bureaucracy plays a significant part in its success. Though the bureaucracy is required to function under political direction, but their knowledge and erudition certainly facilitate success in administrators of India, contains the profiles of ten successfully administrators who made a niche in different fields of their endeavours. They are not biographical essays in the conventional sense. The emphasis is on highlighting the contributions of personalities chosen. Of these: " V.P. Menon successfully brought the unification of 565 princely states in the Union of India. " K.M. Panikkar had been an eminent writer in Malayalam and English, a successful administrator, diplomat and educationist. " C.D. Deshmukh, the first Indian to be appointed Governor of the Reserve Bank of India by the British Raj, was an economist. " P.N. Haksar was one of the key policy makers who contributed greatly in the successful prime ministership of Indira Gandhi. " Nagendra Singh was a many-splendoured personality a prince, who was a jurist, civil servant, author, international diplomat, and defender of human rights. " I.G. Patel had been an economist, technocrat, civil servant, university administrator, and fourteenth Governor of the Reserve Bank of India. " M.S. Swaminathan is the Father of Green Revolutions in Asia. " GVG Krishnamurthy, the former Election Commissioner of India, is a unique, enigmatic and versatile successful administrator. " Verghese Kurien is known as Milkman of India who has ushered in White Revolution. " E. Sreedharan is known for meticulous planning and execution of Delhi Metro system.
Author: Ambassador Ramesh Chander
Publisher: Good Writers Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 215
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Book Description
Some Random Thoughts on Babasaheb Ambedkar and his legacy – The Bits and Pieces’ is a collection and compilation of blogs of the author, Ambassador Ramesh Chander on one of the greatest sons of India in the contemporary times, Dr. B.R. Ambedkar, the chief architect of the Constitution of India and the flag-bearer of ‘Equality, Justice, Liberty and Fraternity’, the very essence of good life.
