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Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
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Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
Get Book Here
Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
Get Book Here
Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Alan Lechusza Aquallo, PhD,
Publisher: Alan Lechusza Aquallo, PhD,
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 15
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Book Description
Alan Lechusza Aquallo, PhD, Associate Professor, American Indian Studies, Palomar College Dr. Lechusza Aquallo defines his works through a critical philosophy toward Indigenizing education and artistic expression. Research topics and projects produced by Dr. Lechusza Aquallo reside within the areas of Native arts (audio, visual, text, performing) and the development of Native/Indigenous critical theories which bring together Native and non-Native aesthetics and epistemologies through dynamic interactions and dialectic intersections. Academic and artistic agency for Dr. Lechusza Aquallo is centered upon the necessity to disturb assumptions of power and resist and challenge colonial/settler ideologies in order to realign the importance of tribal sovereignty, equity, and socio-political justice through the ongoing development of contemporary Native/Indigenous expressions.
Author: Saligrama Krishna Ramachandra Rao
Publisher: Bangalore : IBH Prakashana
ISBN:
Category : Art, Hindu
Languages : en
Pages : 138
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Book Description
Author:
Publisher: BRILL
ISBN: 9004352961
Category : History
Languages : en
Pages : 344
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Book Description
In Historicizing Emotions: Practices and Objects in India, China, and Japan, nine Asian Studies scholars offer intriguing case studies of moments of change in community or group-based emotion practices, including emotionally coded objects. Posing the questions by whom, when, where, what-by, and how the changes occurred, these studies offer not only new geographical scope to the history of emotions, but also new voices from cultures and subcultures as yet unexplored in that field. This volume spans from the pre-common era to modern times, with an emphasis on the pre-modern period, and includes analyses of picturebooks, monks’ writings, letters, ethnographies, theoretic treatises, poems, hagiographies, stone inscriptions, and copperplates. Covering both religious and non-religious spheres, the essays will attract readers from historical, religious, and area studies, and anthropology. Contributors are: Heather Blair, Gérard Colas, Katrin Einicke, Irina Glushkova, Padma D. Maitland, Beverley McGuire, Anne E. Monius, Kiyokazu Okita, Barbara Schuler.
Author: John M. Coward
Publisher: University of Illinois Press
ISBN: 9780252067389
Category : History
Languages : en
Pages : 276
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Book Description
Newspapers were a key source for popular opinion in the nineteenth century, and The Newspaper Indian is the first in-depth look at how newspapers and newsmaking practices shaped the representation of Native Americans, a contradictory representation that carries over into our own time. John M. Coward has examined seven decades of newspaper reporting, journalism that perpetuated the many stereotypes of the American Indian. Indians were not described on their own terms but by the norms of the white, Anglo-Saxon, Protestant society that wrote and read about them. Beyond the examination of Native American representation (and, more often, misrepresentation) in the media, Coward shows how Americans turned native people into symbolic and ambiguous figures whose identities were used as a measure of American Progress.The Newspaper Indian is a fascinating look at a nation and the power of its press. It provides insight into how Native Americans have been woven with newsprint into the very fabric of American life.
Author: Alexandra Bonfante-Warren
Publisher: Barnes & Noble Publishing
ISBN: 076075487X
Category : Color in interior decoration
Languages : en
Pages : 108
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Book Description
Author: Alan Lechusza
Publisher: Alan Lechusza
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 26
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Book Description
I present my written works as those which disturb the margins of socio-political power and hegemony, to dismantle the hermeneutics, epistemologies and dynamic lexicons of oppression and cultural suppression. This decision advances my movement toward authoring works which situate and re-read pop cultural ideologies and aesthetic assumptions with a philosophical deconstructive expressive critique. My current and forthcomings works argue for the necessity and strategic representation of my voice as deconstructionist, a pop cultural aesthetic critic and an ideologue writing to establish and fortify new avenues of scholarship and aesthetic criticism.
Author: Carter Jones Meyer
Publisher: University of Arizona Press
ISBN: 081654588X
Category : Social Science
Languages : en
Pages : 301
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Book Description
For more than a hundred years, outsiders enamored of the perceived strengths of American Indian cultures have appropriated and distorted elements of them for their own purposes—more often than not ignoring the impact of the process on the Indians themselves. This book contains eight original contributions that consider the selling of American Indian culture and how it affects the Native community. It goes beyond studies of “white shamanism” to focus on commercial ventures, challenging readers to reconsider how Indian cultures have been commercialized in the twentieth century. Some selections examine how Indians have been displayed to the public, beginning with a “living exhibit” of Cocopa Indians at the 1904 Louisiana Purchase Exposition and extending to contemporary stagings of Indian culture for tourists at Tillicum Village near Seattle. Other chapters range from the Cherokees to Puebloan peoples to Indians of Chiapas, Mexico, in an examination of the roles of both Indians and non-Indian reformers in marketing Native arts and crafts. These articles show that the commercialization and appropriation of American Indian cultures have been persistent practices of American society over the last century and constitute a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity. They offer a means toward understanding this complex process and provide a new window on Indian-white interactions. CONTENTS Part I: Staging the Indian 1. The “Shy” Cocopa Go to the Fair, Nancy J. Parezo and John W. Troutman 2. Command Performances: Staging Native Americans at Tillicum Village, Katie N. Johnson and Tamara Underiner 3. Savage Desires: The Gendered Construction of the American Indian in Popular Media, S. Elizabeth Bird 4. “Beyond Feathers and Beads”: Interlocking Narratives in the Music and Dance of Tokeya Inajin (Kevin Locke), Pauline Tuttle Part II: Marketing the Indian 5. “The Idea of Help”: White Women Reformers and the Commercialization of Native American Women’s Arts, Erik Trump 6. Saving the Pueblos: Commercialism and Indian Reform in the 1920s, Carter Jones Meyer 7. Marketing Traditions: Cherokee Basketry and Tourist Economies, Sarah H. Hill 8. Crafts, Tourism, and Traditional Life in Chiapas, Mexico: A Tale Related by a Pillowcase, Chris Goertzen
Author: Chung Tan
Publisher: World Scientific
ISBN: 1938134605
Category : History
Languages : en
Pages : 405
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Book Description
"Himalaya Calling: The Origins of China and India" will take the reader through a journey through the periods of time and places starting from the beginning of civilization from the Himalayas and extending into the Himalaya Sphere. The chapters in the book enable the reader to view the dynamics of China and India from the geo-civilizational paradigm of the Himalaya Sphere. Among the other new concepts introduced is a new understanding of the Buddhist tryst with China's developing process as a super-state and the interaction of the dynamics of wandering ascetics from India and householder in China. It conveys the message of two civilization-states as akin to oases in the desert of modern nation-states and advocates the Indian spiritual goal of "Vasudhaiva kutumbakam" (the whole world is one single family) and the Chinese spiritual goal of "tianxia datong" (grand harmony all-under-Heaven). The book is a must-read for all the leaders and policy makers of China and India. It is a culmination of decades of learning by the author who has lived in both the countries. The reader will begin to understand the shared origins of China and India and how the civilizations have been linked through the ages. The book is timely as it coincides with the commemoration of the diamond jubilee (50th anniversary) of the Panchsheel (Five Principles of Peaceful Coexistence) in 2014.Contents: ForewordPrefaceIntroductionThe 'Himalaya Sphere' Lives in the Spirit of China and IndiaCivilization Twins Grew Side by SideCivilization and State in China-India Relations'Himalaya Sphere' into Universal Prosperity Readership: Policy makers, historians, leaders in China and India and anyone interested in knowing more about China and India. Key Features: No other book in the market that fundamentally offers fresh perspective on understanding of China and IndiaEnables the reader to view the dynamics of China and India from the geo-civilizational paradigm of the Himalaya SphereAdvocates the Indian spiritual goal of '"Vasudhaiva kutumbakam"' (the whole world is one single family)and the Chinese spiritual goal of '"tianxia datong" ' (grand harmony all-under-Heaven)"
