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Author: Arti Sandhu
Publisher: Bloomsbury Publishing
ISBN: 1472590856
Category : Social Science
Languages : en
Pages : 225
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Book Description
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Author: Arti Sandhu
Publisher: Bloomsbury Publishing
ISBN: 1472590856
Category : Social Science
Languages : en
Pages : 225
Get Book Here
Book Description
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
Author: Tereza Kuldova
Publisher: Bloomsbury Publishing
ISBN: 1474220932
Category : Social Science
Languages : en
Pages : 227
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Book Description
This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.
Author: Avalon Fotheringham
Publisher: National Geographic Books
ISBN: 0500480427
Category : Art
Languages : en
Pages : 0
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Book Description
This vibrant volume showcases a stunning collection of Indian textiles from the V&A, and explores in depth their history, production techniques, and designs. Textiles have a long and distinguished history on the Indian subcontinent, from the dazzling woven silks worn by royalty to the simple block-printed patterns worn by the masses. Drawing from the Victoria and Albert Museum’s world-class collection, this beautiful and informative reference features breathtaking and varied textile designs, techniques, and colors. Each piece is examined in detail through close-up shots of the fabric and patterns, and demonstrates different weaving techniques, allowing readers to see precisely how the textile was made. Divided into three chapters by pattern style—“Floral,” “Figurative,” and “Geometric”—each chapter comprises an introduction to the style’s history along with its intended use. This authoritative volume overflows with distinctive colors and patterns to inspire and inform the reader about the history of Indian textiles and patterns, their intended use, and the methods by which they were made.
Author: Shefalee Vasudev
Publisher: Random House India
ISBN: 8184002971
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Ever been intrigued by the Indian Fashion Industry—its stereotypes of drugged models, gay designers, and fascinating but unaffordable clothes? Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on a deep‐sea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insider’s view of people who make the industry what it is—from a lower middle class girl who sells global luxury for a living to a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion, or a Ludhiana housewife on a perpetual fashion high. Besides candid interviews of known names in Indian fashion, Shefalee provides a commentary on new social behaviour, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and why India ‘does’ fashion.
Author: Karen Kramer
Publisher: National Geographic Books
ISBN: 3791354698
Category : Design
Languages : en
Pages : 0
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Book Description
Celebrating Native American design as an important force in the world of contemporary fashion, this book features beautiful, innovative, and surprising looks from Native American artists. Mainstream American fashion has always been influenced by Native American design, and that’s because Native artists have always created exquisite clothing, jewelry, and accessories of their own. But it’s only recently that Native designers themselves have started to break into the fashion industry in a big way. Current Native fashion is both wearable and beautiful and, as this volume reveals, increasingly fashion-forward. Divided into sections according to the designers’ personal styles, the book showcases the work of dozens of fashion designers, from Virgil Ortiz to Patricia Michaels to Jamie Okuma. The book even includes a few Native-influenced pieces by non-Native designers like Isaac Mizrahi and Ralph Lauren. Native Fashion Now designers have dressed presidents’ wives and been finalists on Project Runway, sold their work around the world, and seen it acquired by museums and private collectors. With examples that range from haute couture to casual streetwear, from evening gowns to beaded boots, and from skateboards to umbrellas, Native Fashion Now demonstrates the extraordinary range and talent of designers who honor important cultural traditions while creating breathtaking of-the-moment fashion.
Author: Noemí Pereira-Ares
Publisher: Springer
ISBN: 3319613979
Category : Literary Criticism
Languages : en
Pages : 276
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Book Description
This book is the first book-length study to explore the sartorial politics of identity in the literature of the South Asian diaspora in Britain. Using fashion and dress as the main focus of analysis, and linking them with a myriad of identity concerns, the book takes the reader on a journey from the eighteenth century to the new millennium, from early travel account by South Asian writers to contemporary British-Asian fictions. Besides sartorial readings of other key authors and texts, the book provides an in-depth exploration of Kamala Markandaya’s The Nowhere Man (1972), Hanif Kureishi’s The Buddha of Suburbia (1990), Meera Syal’s Life Isn’t All Ha Ha Hee Hee (1999) and Monica Ali’s Brick Lane (2003).This work examines what an analysis of dress contributes to the interpretation of the featured texts, their contexts and identity politics, but it also considers what literature has added to past and present discussions on the South Asian dressed body in Br itain. Endowed with an interdisciplinary emphasis, the book is of interest to students and academics in a variety of fields, including literary criticism, socio-cultural studies and fashion theory.
Author: Jennifer Craik
Publisher: Routledge
ISBN: 1134940556
Category : Social Science
Languages : en
Pages : 313
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Book Description
First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.
Author: Dr. Gulbash Duggal
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
Author: Dr. Satyaki Roy
Publisher: RED'SHINE Publication. Pvt. Ltd
ISBN: 938616261X
Category : Antiques & Collectibles
Languages : en
Pages : 152
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Book Description
Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.
Author: Amaya Gupta
Publisher: Abhishek Publications
ISBN: 9356525366
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
The D2C Revolution in the Fashion Industry explores the transformative shift in the fashion world as brands increasingly embrace the direct-to-consumer (D2C) model. This insightful book delves into how cutting-edge technologies, social media, and changing consumer preferences are enabling fashion brands to bypass traditional retail channels, connect directly with customers, and offer personalized experiences. By analyzing successful case studies and providing expert commentary, the book highlights the benefits and challenges of the D2C approach, offering a comprehensive guide for fashion entrepreneurs and industry professionals looking to thrive in this rapidly evolving landscape.
