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Author: Suzanne Weinick
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869358
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
A digital entrepreneur not only needs to create a product of value to users, but also needs to learn to promote, sell, and stand behind the product. This book explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers. This book presents a variety of digital marketing techniques that can help make a name for one's app, game, blog, or website. Ideas include starting a company page on Facebook, using search engines to target customers, or microblogging on Twitter. With some creativity and know-how, teens will be on their way to marketing their digital products successfully.
Author: Suzanne Weinick
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869358
Category : Juvenile Nonfiction
Languages : en
Pages : 66
Get Book Here
Book Description
A digital entrepreneur not only needs to create a product of value to users, but also needs to learn to promote, sell, and stand behind the product. This book explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers. This book presents a variety of digital marketing techniques that can help make a name for one's app, game, blog, or website. Ideas include starting a company page on Facebook, using search engines to target customers, or microblogging on Twitter. With some creativity and know-how, teens will be on their way to marketing their digital products successfully.
Author: Colin Wilkinson
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869331
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
Building a successful digital product requires working knowledge of the technology involved and familiarity with the competition. With new tools appearing regularly, making the job of constructing apps and websites easier, it's possible to dive in with little experience and come out with a hit product. An overview is given of how to design, develop, and launch digital products, including mobile apps, games, websites, and blogs. Understanding the steps needed to create the product, as well as the tools and techniques used during production, will help readers move forward with confidence. The author, an expert game developer, reviews key code languages, technologies, and development approaches, using simple explanations and instructions to get the reader going. The book also covers options for monetizing a digital product, such as setting up online payment systems or supporting the product with advertising.
Author: Barbara Gottfried Hollander
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869323
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancementsincluding the continual release of new platformsprovide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.
Author: Claire Gatrell Stephens
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 325
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Book Description
This professional primer provides the blueprint to help you create a school library program, covering all aspects of library management such as budgeting, eBook use, purchasing, and teacher collaboration. Advice and strategies from experts in the field will help you master collection development, library administration, recruitment, and staffing. This handbook is the perfect introduction to school library management for both novice and seasoned professionals. The authors—both experienced school librarians—provide basic guidelines for overseeing an effective library program, practical examples that can be used to implement quality lessons, comprehensive coverage of key topics including daily tasks and human resource management, and ideas for the future of school library management. The provided strategies make setting up and running a program easy for professionals at any level. The second edition includes updated information on the latest trends, terminology, and technologies current in the field. The book is organized into three sections: focusing on daily operations; your role as a teacher collaborator and visionary; and methods for managing a collection. Included resource lists, sidebars, charts, and pictures offer tips and ideas for successfully implementing your plans.
Author: Anastasia Suen
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477717447
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.
Author: Daniel E. Harmon
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477717978
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.
Author: WSI
Publisher: FriesenPress
ISBN: 1460282175
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
Author: Jim Stroud
Publisher: Jim Stroud
ISBN:
Category :
Languages : en
Pages : 102
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Book Description
There is talent out there. Good talent. Talent you desperately want to hire but, guess what? They are hiding from you, do not have their resumes posted online or are rarely open to new opportunities. So, how do you reach people like that? You get them to come to you. How? Content. That's what this book is about. In this follow-up to his book, "Resume Forensics," Jim Stroud discusses a marketing approach to sourcing passive candidates. Although boolean search string and keyword strategies are explored, this piece delves more into attracting candidates via a psychology and personalization methodology. SOME OF THE IDEAS AND STRATEGIES INCLUDED IN THIS WORK ARE: # Content is the new sourcing and that is good for recruiting. # Content is the new sourcing and that is bad for recruiting. # Some people do not want to be found by recruiters and here is the proof. # How to attract the people you want to hire while outfoxing your competition at the same time. # How to find quality content to share with your audience # Lots and lots of strategies for developing content when you don't have the time to do so # How to gauge your employment brand # How to monitor your competition's employment brand # How to make your sourcing team more efficient # How to engage passive candidates so they'll call you back # What to do with the people you do not hire RECRUITERS & SOURCERS: If you search for talent that is online, you risk bombarding the same candidates your competition is trying to recruit. However, if you can manage to lure them to you then there is less competition and you are speaking to those you most want to hire. TALENT ACQUISITION MANAGERS: If your recruiting team is solely focused on reacting to the needs of your clients, you are missing out on the "A" players trying their best to ignore you. The strategies herein make a compelling argument on why a proactive strategy is best for long-term and continued recruitment success. HR LEADERSHIP: Sourcing is not wholly separate from marketing. Ideally, it is an extension of it. Read this book and see why you should be marrying the recruitment function to your marketing team. Implement the ideas herein and gain a strategic advantage over your business rivals.
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336
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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Computers
Languages : en
Pages : 38
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Book Description
In this book, you will learn the basic concepts of SEO and highly advanced, widely adopted, and popular SEO practices that can greatly help your business and website to outrank your competitors on the web and be on top in search engine ranking. More specificall, you'll discover: 60-page guide on the steps you can take to get any page ranked on the top of the search engines. What exactly is search engine optimization? We'll get down to the basics first before you actually implement some SEO techniques. The benefits of search engine optimization. On site SEO and Off site SEO - what they are and how it can make a big difference to your site ranking. How to develop a keyword list - from research to the tools you need to find keywords in your niche to target. How to create content that's optimized for search engines. Follow these 7 steps to create content search engines will love. How to set goals and plan. It's easier to follow-through when you have something tangible you can see, such as a goal. I'll show you how to plan, set targets and objectives.
