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Author: Michelle Frumkin-Rosengaus
Publisher:
ISBN:
Category : Commuters
Languages : en
Pages : 236
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Book Description
Author: Michelle Frumkin-Rosengaus
Publisher:
ISBN:
Category : Commuters
Languages : en
Pages : 236
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Book Description
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author: TranSystems Corporation
Publisher: Transportation Research Board
ISBN: 0309098858
Category : CD-ROMs
Languages : en
Pages : 137
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Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 60
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Book Description
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 116
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Book Description
Author: Katherine F. Turnbull
Publisher:
ISBN:
Category : Automobile parking
Languages : en
Pages : 88
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Book Description
The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.
Author: Jennifer A. Flynn
Publisher:
ISBN:
Category :
Languages : en
Pages : 136
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Book Description
Author: Charles River Associates
Publisher: Transportation Research Board
ISBN: 9780309062527
Category : Transportation
Languages : en
Pages : 168
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Book Description
Addresses transit's ridership and its share of the travel market. The research explored a variety of different public policies and transit management actions that can potentially influence transit ridership, particularly in comparison to local travel by private vehicle.
