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Author: Lars Luck
Publisher: A&C Black
ISBN: 1408179539
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.
Author: Lars Luck
Publisher: A&C Black
ISBN: 1408179539
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.
Author: RJ Andrews
Publisher: John Wiley & Sons
ISBN: 1119483905
Category : Computers
Languages : en
Pages : 343
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Book Description
How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.
Author: Lars Luck
Publisher: A&C Black
ISBN: 1408179520
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the information the companies need is already at their fingertips. The days of marketing professionals relying on 'gut feeling' are long gone, and intelligently analysed data streams make forecasting customer behaviour straightforward. As businesses all over the world fight hard and long for customer spend, it's the ones who transform data into smart data that will win the day, as data-crunch pioneers such as Google, Amazon and WalMart have shown. Written by a team of experienced marketing experts this enlightening book describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. It is an essential read not only for every marketing professional but everyone wondering what happens to their personal information once it's 'out there'.
Author: Helga Nowotny
Publisher: John Wiley & Sons
ISBN: 1509548823
Category : Science
Languages : en
Pages : 125
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Book Description
One of the most persistent concerns about the future is whether it will be dominated by the predictive algorithms of AI – and, if so, what this will mean for our behaviour, for our institutions and for what it means to be human. AI changes our experience of time and the future and challenges our identities, yet we are blinded by its efficiency and fail to understand how it affects us. At the heart of our trust in AI lies a paradox: we leverage AI to increase our control over the future and uncertainty, while at the same time the performativity of AI, the power it has to make us act in the ways it predicts, reduces our agency over the future. This happens when we forget that that we humans have created the digital technologies to which we attribute agency. These developments also challenge the narrative of progress, which played such a central role in modernity and is based on the hubris of total control. We are now moving into an era where this control is limited as AI monitors our actions, posing the threat of surveillance, but also offering the opportunity to reappropriate control and transform it into care. As we try to adjust to a world in which algorithms, robots and avatars play an ever-increasing role, we need to understand better the limitations of AI and how their predictions affect our agency, while at the same time having the courage to embrace the uncertainty of the future.
Author: David Wessel
Publisher: Crown Currency
ISBN: 0307459691
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
“Whatever it takes” That was Federal Reserve Chairman Ben Bernanke’s vow as the worst financial panic in more than fifty years gripped the world and he struggled to avoid the once unthinkable: a repeat of the Great Depression. Brilliant but temperamentally cautious, Bernanke researched and wrote about the causes of the Depression during his career as an academic. Then when thrust into a role as one of the most important people in the world, he was compelled to boldness by circumstances he never anticipated. The president of the United States can respond instantly to a missile attack with America’s military might, but he cannot respond to a financial crisis with real money unless Congress acts. The Fed chairman can. Bernanke did. Under his leadership the Fed spearheaded the biggest government intervention in more than half a century and effectively became the fourth branch of government, with no direct accountability to the nation’s voters. Believing that the economic catastrophe of the 1930s was largely the fault of a sluggish and wrongheaded Federal Reserve, Bernanke was determined not to repeat that epic mistake. In this penetrating look inside the most powerful economic institution in the world, David Wessel illuminates its opaque and undemocratic inner workings, while revealing how the Bernanke Fed led the desperate effort to prevent the world’s financial engine from grinding to a halt. In piecing together the fullest, most authoritative, and alarming picture yet of this decisive moment in our nation’s history, In Fed We Trust answers the most critical questions. Among them: • What did Bernanke and his team at the Fed know–and what took them by surprise? Which of their actions stretched–or even ripped through–the Fed’s legal authority? Which chilling numbers and indicators made them feel they had no choice? • What were they thinking at pivotal moments during the race to sell Bear Stearns, the unsuccessful quest to save Lehman Brothers, and the virtual nationalization of AIG, Fannie Mae, and Freddie Mac? What were they saying to one another when, as Bernanke put it to Wessel: “We came very close to Depression 2.0”? • How well did Bernanke, former treasury secretary Hank Paulson, and then New York Fed president Tim Geithner perform under intense pressure? • How did the crisis prompt a reappraisal of the once-impregnable reputation of Alan Greenspan? In Fed We Trust is a breathtaking and singularly perceptive look at a historic episode in American and global economic history.
Author: Deborah Meier
Publisher: Beacon Press
ISBN: 9780807031513
Category : Education
Languages : en
Pages : 212
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Book Description
We are in an era of radical distrust of public education. Increasingly, we turn to standardized tests and standardized curricula-now adopted by all fifty states-as our national surrogates for trust. Legendary school founder and reformer Deborah Meier believes fiercely that schools have to win our faith by showing they can do their job. But she argues just as fiercely that standardized testing is precisely the wrong way to that end. The tests themselves, she argues, cannot give the results they claim. And in the meantime, they undermine the kind of education we actually want. In this multilayered exploration of trust and schools, Meier critiques the ideology of testing and puts forward a different vision, forged in the success stories of small public schools she and her colleagues have created in Boston and New York. These nationally acclaimed schools are built, famously, around trusting teachers-and students and parents-to use their own judgment. Meier traces the enormous educational value of trust; the crucial and complicated trust between parents and teachers; how teachers need to become better judges of each others' work; how race and class complicate trust at all levels; and how we can begin to 'scale up' from the kinds of successes she has created.
Author: Rob van Gestel
Publisher: Cambridge University Press
ISBN: 1108481272
Category : Law
Languages : en
Pages : 259
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Book Description
Explains the lack of dialogue between the CJEU and Supreme Administrative Courts, offering scenarios for fruitful co-actorship between them.
Author: Courtney I. P. Thomas
Publisher: U of Nebraska Press
ISBN: 0803276400
Category : Technology & Engineering
Languages : en
Pages : 373
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Book Description
One of the great myths of contemporary American culture is that the United States’ food supply is the safest in the world because the government works to guarantee food safety and enforce certain standards on food producers, processors, and distributors. In reality U.S. food safety administration and oversight have remained essentially the same for more than a century, with the Pure Food and Drug Act and the Federal Meat Inspection Act of 1906 continuing to frame national policy despite dramatic changes in production, processing, and distribution throughout the twentieth century. In Food We Trust is the first comprehensive examination of the history of food safety policy in the United States, analyzing critical moments in food safety history from Upton Sinclair’s publication of The Jungle to Congress’s passage of the 2010 Food Safety Modernization Act. With five case studies of significant food safety crises ranging from the 1959 chemical contamination of cranberries to the 2009 outbreak of salmonella in peanut butter, In Food We Trust contextualizes a changing food regulatory regime and explains how federal agencies are fundamentally limited in their power to safeguard the food supply.
Author: Kimberly Belle
Publisher: MIRA
ISBN: 1488049831
Category : Fiction
Languages : en
Pages : 290
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Book Description
From the bestselling author of The Personal Assistant comes a riveting exploration of grief and guilt in the wake of one family’s shocking loss. When former DC journalist Abigail Wolff attempts to rehabilitate her career, she finds herself at the heart of a shocking conspiracy involving the death of a soldier in Afghanistan. This loss has unspeakable emotional consequences for the family and as news of what happened comes to light, Abigail will stop at nothing to write the story. As she stumbles upon more and more evidence in the case, it seems there are fewer and fewer people she can trust . . . including her own father, a retired army general. Stunned by the revelations, she is equally surprised to find herself falling for the slain soldier’s brother, Gabe, a bitter man struggling to hold his family together. Her investigation eventually leads her to an impossible choice, one of unrelenting sacrifice to protect those she loves. Beyond the buried truths and betrayals, questions of family loyalty and redemption, Abigail’s search is, most of all, a desperate grasp to carry on—and seek hope in the impossible. In this emotionally gripping story, Kimberly Belle has penned an unforgettable narrative and a true testament to the meaning of trust. “The Ones We Trust is an emotionally moving, captivating story that is a perfect book club pick.” —RT Book Reviews “The twists and turns kept me guessing and changing my mind until the end . . . This is an excellent story that captures the way two families can have their lives changed by one event.” —Coastal Breeze News
Author: Scott Atran
Publisher: Oxford University Press
ISBN: 019988434X
Category : Philosophy
Languages : en
Pages : 748
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Book Description
This ambitious, interdisciplinary book seeks to explain the origins of religion using our knowledge of the evolution of cognition. A cognitive anthropologist and psychologist, Scott Atran argues that religion is a by-product of human evolution just as the cognitive intervention, cultural selection, and historical survival of religion is an accommodation of certain existential and moral elements that have evolved in the human condition.
