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Author: Malcolm Cook
Publisher: Springer Nature
ISBN: 3030279391
Category : Performing Arts
Languages : en
Pages : 340
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Book Description
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.
Author:
Publisher: Daylight Books
ISBN: 9781942084334
Category : Photography
Languages : en
Pages : 0
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Book Description
Impossible is Nothing documents China as a rising power struggling to integrate capitalism into a Communist system.
Author: Tom Oliver
Publisher: McGraw Hill Professional
ISBN: 0071831231
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Your 7-step whole-brain plan for improving your business, life, and career--from the man Deepak Chopra hails as “an extraordinary leader” Nothing is Impossible gives you the tools and knowledge to redefine problems and improve business and career performance by drawing on best practices from the creative arts and a wealth of other disciplines. It draws on many dramatic stories, including that of Richard Branson, other top self-made entrepreneurs and CEOs, and world-famous artists and athletes. "Very few business leaders walk the talk as much as Tom does when it comes to ethics in business." -- Professor Michael Luger, Dean, Manchester Business School "Tom is a gateway to millions of next generation trend setters and early adopters. His passion as a speaker is contagious!" -- Jez Frampton, Global Group CEO, Interbrand, world's largest and leading branding consultancy with 40 offices in 25 countries; publisher of Top 100 Global Brands with Bloomberg BusinessWeek "Tom is an incredible force for good in this world. Audacious, passionate, and driven...he lives a mantra, which is incredibly close to our heart at Saatchi & Saatchi, that nothing but nothing is impossible." -- Richard Huntington, Director of Strategy, Saatchi & Saatchi Tom Oliver teaches at Manchester Business School, one of the top-ranked business schools in the world. He speaks regularly at major global business venues.
Author: Christopher Reeve
Publisher: Random House
ISBN: 1588361098
Category : Self-Help
Languages : en
Pages : 156
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Book Description
NEW YORK TIMES BESTSELLER • The legendary star of Superman and author of Still Me reflects on the power of hope and the limitless potential in each of us. “Graceful, persuasive . . . A reflective mixture of policy advocacy, personal philosophy, and candid self-observation.”—The Philadelphia Inquirer Christopher Reeve has mastered the art of turning the impossible into the inevitable. In these candid reflections, Reeve shows that we are all capable of overcoming seemingly insurmountable hardships. He teaches us that for able-bodied people, paralysis is a choice—a choice to live with self-doubt and a fear of taking risks—and that it is not an acceptable one. Reeve knows from experience that the work of conquering inner space is hard and that it requires some suffering—after all, nothing worth having is easy to attain. He asks challenging questions about why it seems so difficult—if not impossible—for us to work together as a society. Thoughtful and inspiring, Nothing Is Impossible reminds us that life is not to be taken for granted but to be lived fully with zeal, curiosity, and gratitude.
Author: Paul Semendinger
Publisher: Wipf and Stock Publishers
ISBN: 1532672209
Category : Education
Languages : en
Pages : 334
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Book Description
Impossible is an Illusion is a collection of Dr. Paul Semendinger's motivational writings on many topics including hard work, determination, positivity, family, and love. Using his experiences in education as a teacher and school leader as well as his knowledge of history, sports, running, and human nature, Dr. Semendinger delivers a book that will inspire readers to set goals and work hard to achieve them. Dr. Semendinger truly believes that anything is possible . . . after all, impossible is an illusion.
Author: Ted Osius
Publisher: Rutgers University Press
ISBN: 197882517X
Category : Political Science
Languages : en
Pages : 238
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Book Description
Today Vietnam is one of America’s strongest international partners, with a thriving economy and a population that welcomes American visitors. How that relationship was formed is a twenty-year story of daring diplomacy and a careful thawing of tensions between the two countries after a lengthy war that cost nearly 60,000 American and more than two million Vietnamese lives. Ted Osius, former ambassador during the Obama administration, offers a vivid account, starting in the 1990s, of the various forms of diplomacy that made this reconciliation possible. He considers the leaders who put aside past traumas to work on creating a brighter future, including senators John McCain and John Kerry, two Vietnam veterans and ideological opponents who set aside their differences for a greater cause, and Pete Peterson—the former POW who became the first U.S. ambassador to a new Vietnam. Osius also draws upon his own experiences working first-hand with various Vietnamese leaders and traveling the country on bicycle to spotlight the ordinary Vietnamese people who have helped bring about their nation’s extraordinary renaissance. With a foreword by former Secretary of State John Kerry, Nothing Is Impossible tells an inspiring story of how international diplomacy can create a better world.
Author: Malcolm Cook
Publisher: Springer Nature
ISBN: 3030279391
Category : Performing Arts
Languages : en
Pages : 340
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Book Description
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.
Author: Dr. Amat Taap Manshor
Publisher: Partridge Publishing Singapore
ISBN: 154376116X
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
High-impact speaking and presenting comes with various obstacles, and every so often, even the most experienced speakers and presenters find them challenging to overcome. As essential as communication skills might be, many people are still struggling to master it. This book provides an in-depth look at the typical issues surrounding this most sought-after leadership skill. It highlights the practice of a method that was developed by the author based on his numerous years of experience in the industry – the ABC Method. Each principle of the ABC Method; Aspiration, Behaviour, Connection; is by itself fundamental to the equation, and when combined, provides clarity and a clear sense of direction which eventually meets the expectations of the audience. The ABC Method is thoroughly explained in this book, and the author has included real-life examples of concerns and challenges pertaining to communication skills and how to individually address them. This, along with the author’s effective tips and techniques on how you can improve the skill, has proven to be useful in shaping successful speakers and presenters.
Author: Jean-Marie Dru
Publisher: St. Martin's Press
ISBN: 0230610838
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Author: Jarvis E. Bailey
Publisher: AuthorHouse
ISBN: 1438924976
Category : Devotional calendar
Languages : en
Pages : 238
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Book Description
Three Minutes With God was written for busy people -those who can't always make the time for devotions, but who realize the value it can add to their quality of life. The methodology is simple - read, reflect and respond. The scripture and the devotion are the same for the entire week, and there's an opportunity for journaling and praying, as well as a call to action. The book is a practical resource that is easy to use. The reader, rather than feeling burdened by another task, will be encouraged and excited by the opportunity to slow down for a moment with God-three minutes to be exact.
Author: Josh Sims
Publisher: Laurence King Publishing
ISBN: 1529438691
Category : Design
Languages : en
Pages : 161
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Book Description
Discover the legendary story of Adidas, where three signature stripes took the globe by storm. In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today. From a small town in Germany to a symbol of quality, performance and cutting-edge design, Adidas' rise is nothing short of extraordinary. Featuring all their most iconic innovations, highlighting their revolutionary technology and cultural impact, A Pocket Guide to Adidas is an essential read for all style seekers and sneakerheads.
