Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Implementing the Marketing Concept
Author: Arnold Corbin
Publisher:
ISBN: 9780859460125
Category : Marketing
Languages : en
Pages : 76
Book Description
Publisher:
ISBN: 9780859460125
Category : Marketing
Languages : en
Pages : 76
Book Description
Implementing the Marketing Concept Through a Program of Customer Visits
Author: Edward F. McQuarrie
Publisher:
ISBN:
Category :
Languages : en
Pages : 33
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 33
Book Description
Developing and Implementing Marketing Strategies
Author: Volney Stefflre
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 282
Book Description
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 282
Book Description
Marketing Strategy Masterclass
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136379452
Category : Business & Economics
Languages : en
Pages : 623
Book Description
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Publisher: Routledge
ISBN: 1136379452
Category : Business & Economics
Languages : en
Pages : 623
Book Description
The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included throughout are the wise words of a choice selection of history’s masters, depicted on the book’s front cover. Aimed at professional marketing managers, business development managers and students, this real and practical masterclass is an indispensable reference for use on its own or alongside Marketing Strategy, 3rd edition, also published by Butterworth-Heinemann. ABOUT THE AUTHOR Paul Fifield has been extensively involved in strategic marketing training and education since 1980. His professional assignments have ranged from marketing strategy development for some of the UK’s largest companies through to projects in market segmentation and branding to top level in-company strategy development programmes and workshops. He has advised clients in a wide range of industries including aviation, banking, brewing, business services, computing and software, construction, economic development, housing, hotels and catering, insurance, publishing, retailing, household appliances, telecommunications, tourism and utilities. Paul is also Visiting Professor of Marketing at the University of Southampton and at the Collège des Ingénieurs in Paris.
Implementing the Marketing Concept in a Medium-sized, Multi-office Bank
Author: Harry B. Jarrett
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 214
Book Description
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 214
Book Description
Market-Driven Management
Author: Frederick E. Webster
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
"Providing analysis of the most recent marketing practices, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed"--From www.alibris.com.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
"Providing analysis of the most recent marketing practices, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed"--From www.alibris.com.
Implementing the Marketing Concept Within a Professional Services Firm
Author: Jeffrey Ian Isaacson
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 116
Book Description
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 116
Book Description
Marketing Strategy
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136004416
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Publisher: Routledge
ISBN: 1136004416
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Proactive Approaches to Implementing the Marketing Concept
Author: Allan D. Shocker
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 52
Book Description
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 52
Book Description