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Author: Chandan, Harish Chandra
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.
Author: Chandan, Harish Chandra
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.
Author: Bi, Nicky Chang
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Author: Kukreja, Jyoti
Publisher: IGI Global
ISBN:
Category : Psychology
Languages : en
Pages : 460
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Book Description
In the complex landscape of binge eating disorders, a pervasive and intricate challenge unfolds. Binge eating, characterized by Binge eating disorders, is a difficult challenge that requires a nuanced understanding of the underlying neuroscientific mechanisms for effective prevention and intervention strategies. There is a pressing need to bridge the gap between cutting-edge neuroscientific research and the evolving therapeutic landscape. To address this, our groundbreaking book is tailored for academic scholars in the neuroscientific community. We offer a transformative journey into the heart of binge eating disorders, unraveling the mysteries that govern neural circuits, genetic factors, hormonal imbalances, and more. Neuroscientific Insights and Therapeutic Approaches to Eating Disorders is a beacon for researchers, clinicians, and mental health professionals seeking to deepen their comprehension of eating disorders. It addresses the present-day challenges posed by binge eating and presents a roadmap for future research and clinical applications. This comprehensive resource synthesizes the latest findings in neuroscience with innovative therapeutic approaches, ultimately paving the way for improved outcomes. Episodes of excessive food consumption and loss of control demand a nuanced understanding of the underlying neuroscientific mechanisms for effective prevention and intervention strategies. Our present reality is marked by a pressing need to bridge the gap between cutting-edge neuroscientific research and the evolving therapeutic landscape. The intricate relationship between the brain and eating disorders calls for a comprehensive resource that not only dissects the neurobiological foundations but also illuminates the path toward innovative therapeutic approaches.
Author: Hashem, Tareq Nael
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author: Correia, Ricardo
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Author: Sinha, Mudita
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Saluja, Shefali
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 349
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Book Description
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
