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Author: Lea-Florentina Kohl
Publisher:
ISBN:
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 0
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Book Description
Since COVID-19 suddenly changed the world, the economy and therefore also the leisure outdoor sports market had to face challenges. Lockdowns, travel restrictions as well as physical and psychological burdens changed consumer behavior in the leisure outdoor sports market. Many companies reacted to this change and tried to keep their customers happy by maintaining the relationship through marketing measures such as newsletters and postal mailings. However, especially in the outdoor sports industry, it is interesting to see whether people continued to practice their sports, such as skiing, despite the many obstacles caused by COVID-19, and whether they continued to spend money on them. Since COVID-19 has greatly affected the lives of everyone, and probably will continue to do so after this study is completed, there is not enough literature on the impact of COVID-19 on consumer behavior in the leisure outdoor sports market. This master thesis examines the relationship between the pandemic and consumer behavior. The researcher focused the online survey on whether and how COVID-19 has changed consumer behavior with regard to outdoor sports, in particular skiing. A quantitative study conducted in form of an online survey via the Qualtrics program shows how much consumer behavior has changed, especially in the leisure outdoor sports market. Furthermore, the study will determine whether there is also a geographical difference in terms of Europeans and non-Europeans. On the one hand, this study provides more knowledge about the effects of the pandemic on consumer behavior, and on the other hand, companies can use these results to better target their marketing activities or to better understand their customers in these challenging times.
Author: Lea-Florentina Kohl
Publisher:
ISBN:
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 0
Get Book Here
Book Description
Since COVID-19 suddenly changed the world, the economy and therefore also the leisure outdoor sports market had to face challenges. Lockdowns, travel restrictions as well as physical and psychological burdens changed consumer behavior in the leisure outdoor sports market. Many companies reacted to this change and tried to keep their customers happy by maintaining the relationship through marketing measures such as newsletters and postal mailings. However, especially in the outdoor sports industry, it is interesting to see whether people continued to practice their sports, such as skiing, despite the many obstacles caused by COVID-19, and whether they continued to spend money on them. Since COVID-19 has greatly affected the lives of everyone, and probably will continue to do so after this study is completed, there is not enough literature on the impact of COVID-19 on consumer behavior in the leisure outdoor sports market. This master thesis examines the relationship between the pandemic and consumer behavior. The researcher focused the online survey on whether and how COVID-19 has changed consumer behavior with regard to outdoor sports, in particular skiing. A quantitative study conducted in form of an online survey via the Qualtrics program shows how much consumer behavior has changed, especially in the leisure outdoor sports market. Furthermore, the study will determine whether there is also a geographical difference in terms of Europeans and non-Europeans. On the one hand, this study provides more knowledge about the effects of the pandemic on consumer behavior, and on the other hand, companies can use these results to better target their marketing activities or to better understand their customers in these challenging times.
Author: Faganel, Armand
Publisher: IGI Global
ISBN: 179986782X
Category : Sports & Recreation
Languages : en
Pages : 304
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Book Description
The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.
Author: Michel Brandes
Publisher: GRIN Verlag
ISBN: 3346510859
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
Master's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, Hamburg School of Business Administration gGmbH, language: English, abstract: The goal of this study was to elaborate the differences between COVID-19 induced and a potentially restriction free consumer behavior in 2024 regarding a sustained change of online shopping and the usage of digital services. Two different scenarios were developed (I) asking participants about their behavior during the COVID-19 pandemic and (II) asking participants about their behavior in a pandemic and restriction free environment in 2024. In order to elaborate potential effects, a research model was derived based on a conceptual framework investigating the long-term adherence of behavioral changes combined with item relationships regarding the sustained usage of services. The data was derived through online questionnaires. Afterwards, the conducted data was operationalized and elaborated through multiple (M)ANOVA. The key findings were that the satisfaction levels for both online shopping as well as for the digital services significantly decreased in scenario II. According to the research model this allows the conclusion that a sustained usage is negatively affected. Therefore, the observed acceleration of online shopping could potentially slow down and return to average growth levels. The reduction of satisfaction levels was supported by a correlation reduction of the frequency of use and money spent items which confirmed the reduction of online shopping as well as the usage of digital services. For the retail and e-commerce industry the findings allow strategic implications to prepare for the post pandemic consumer behavior. Consumers will potentially carry their positive experiences with them and translate those into future expectations towards retail and e-commerce. To mention are that due to the decreased satisfaction levels the traditional stationary retail store remains relevant and therefore should be strategically emphasized within retailer’s channel strategy.
Author: Daniel C Funk
Publisher: Taylor & Francis
ISBN: 1000620387
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Author:
Publisher: BoD – Books on Demand
ISBN: 1803561823
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Daniel Funk
Publisher: Routledge
ISBN: 113644162X
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Author: Daniel C Funk
Publisher: Taylor & Francis
ISBN: 100062045X
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577833093
Category : COVID-19 (Disease)
Languages : en
Pages : 90
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Book Description
"The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles, fragmentation of the fan base, disruption of sports marketing and media, vacant arenas and stadiums, and billions of dollars in financial losses. Sports: Impact of the Pandemic assesses and quantifies these impacts, providing guidance for the industry to move forward. Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more. Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.."--
Author: Richard Kendall Miller
Publisher:
ISBN: 9781577833147
Category : COVID-19 (Disease)
Languages : en
Pages : 300
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Book Description
"Pandemic Impact: Consumer Markets, published in July 2021, provides an update to the five prior publications, including the impact of the Covid-19 pandemic on Entertainment & Leisure, Restaurants, Retail & E-Commerce, Sports, and Travel & Tourism. Consumer behavior and spending are assessed for the shutdown, economic recovery, and post-vaccine periods. This reference also provides an outlook on the post-pandemic consumer marketplace."--
Author: Paul M. Pedersen
Publisher: Routledge
ISBN: 1000224775
Category : Sports & Recreation
Languages : en
Pages : 215
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Book Description
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.
