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Author: Gabrielle Kuiper
Publisher: CABI
ISBN: 1780644655
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Author: Gabrielle Kuiper
Publisher: CABI
ISBN: 1780644655
Category : Business & Economics
Languages : en
Pages : 294
Get Book Here
Book Description
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Author: G. Kuiper
Publisher:
ISBN: 9781780644660
Category :
Languages : en
Pages : 292
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Book Description
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into.
Author: Vladimir Antchak
Publisher: Routledge
ISBN: 1351142062
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.
Author: Daniela Angelina Jelincic
Publisher: World Scientific
ISBN: 9813233699
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Author: Emma Abson
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635808
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.
Author: Chris Cooper
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097185
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change (or not) subsequently.
Author: Diane Nijs
Publisher: Edward Elgar Publishing
ISBN: 178897624X
Category : Creative ability
Languages : en
Pages : 213
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Book Description
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.
Author: David Murphy
Publisher: Routledge
ISBN: 1000342840
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Citizenship and Sustainability in Organizations: Exploring and Spanning the Boundaries is the introductory book in the series of the same name and draws upon new conceptual thinking from some of the leading contributors to The Journal of Corporate Citizenship on topics of social responsibility, organizational citizenship, influencing and leading change for sustainability and individual agency. Chapter authors are influential thinkers, pushing the boundaries of conventional thinking about corporate citizenship and sustainability to generate innovative ideas, models and practices. The book’s core message is that the contexts within which organizations and individuals act are undergoing significant change and disruption. Existing corporate social responsibility (CSR), corporate citizenship and business sustainability models and frameworks need to be adapted, abandoned or transformed. This book represents a starting point for dialogue about these challenges and presents commentaries, debates, essays and insights that aim to be provocative and engaging, raise some of the important issues of the day and provide observations on what may be too new yet to be the subject of detailed empirical and theoretical studies. The book is aimed at researchers, students and practitioners in the fields of corporate citizenship, sustainability, CSR, business ethics, corporate governance and critical management and leadership studies.
Author: Chris Cooper
Publisher: SAGE
ISBN: 1529794455
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.
Author: Nigel D Morpeth
Publisher: CABI
ISBN: 1780644582
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
This text provides an innovative approach to the pedagogy of contemporary planning processes within different cultural contexts globally. It adopts an innovative multi-disciplinary social science approach and through the inclusion of international case studies, considers the extent to which intelligent design has enabled the needs of disabled residents and visitors to have universal access to social spaces and facilities. In incorporating the consideration into the fabric of the book it will encourage the mainstreaming of universal design and accessible tourism, as keystones of planning processes within the C21st.
