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Author: Sara Kristoffersson
Publisher: Bloomsbury Publishing
ISBN: 0857858157
Category : Design
Languages : en
Pages : 169
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Book Description
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as “Design for everyone” and “Democratic design”, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
Author: Staffan Bengtsson
Publisher:
ISBN: 9789185689064
Category : Designers
Languages : en
Pages : 443
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Book Description
IKEA¿s designers have long been anonymous to most of us, but from the very outset the company engaged skilled designers for its furniture production. In 1995 it invested heavily in an even stronger contemporary design profile with its PS series, and since then IKEA has won universal acclaim for its products. Designers of IKEA presents all the faces behind the huge output on offer in IKEA catalogues past and present, both in Sweden and worldwide.
Author: Bertil Torekull
Publisher: Collins
ISBN: 9780066620381
Category : Biography & Autobiography
Languages : en
Pages : 256
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Book Description
The man who founded Ikea at the age of seventeen in 1943 reveals how he built his business into the largest and most well-known furniture manufacturer in the world.
Author: Elen Lewis
Publisher: Cyan Communications
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
The story of how Swedish furniture giant IKEA brought design to the masses and created one of the world's most influential and iconic brands.
Author: Johan Stenebo
Publisher: Gibson Square Books
ISBN: 9781908096074
Category : Furniture industry and trade
Languages : en
Pages : 254
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Book Description
Synonymous with affordability, sustainability & minimalist design, IKEA's products are a staple feature of households all over the globe. This title reveals how the flatpack giant falls short of its green ideals, & the nepotism & murky financial dealings behind Sweden's iconic flat-pack export.
Author: Maisie Skidmore
Publisher:
ISBN: 9781838664893
Category :
Languages : en
Pages : 256
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Book Description
In collaboration with IKEA, this inspirational study explores how to live more sustainably and well based on the experience of both ordinary and extraordinary lives, showing how small changes at home will work positively towards sustainability for our planet Ever since the 1950s, IKEA retailers have visited homes all over the world to find out more about how we live. Inspired by this approach, Inter IKEA Systems and Phaidon have teamed up to explore the greatest challenge of our generation - living sustainably - through the lives of activists, artists, athletes, entrepreneurs and many more. Achieving a more sustainable life at home is one of the most pressing social and environmental challenges we face today as a society. Together with IKEA, we visit homes, workplaces and shared spaces from Mexico to Moscow, Bali to Beirut to find ways in which we can improve how we live. Our everyday actions might seem inconsequential, but the future of our planet starts with us.
Author: Sara Kristoffersson
Publisher: Bloomsbury Publishing
ISBN: 0857858157
Category : Design
Languages : en
Pages : 169
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Book Description
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as “Design for everyone” and “Democratic design”, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
Author: Pauline Garvey
Publisher: Routledge
ISBN: 1317642961
Category : Social Science
Languages : en
Pages : 182
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Book Description
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.
Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
EBOOK: Principles and Practice of Marketing
Author: Yeming Gong
Publisher: Springer Science & Business Media
ISBN: 3642367089
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.
Author: Jay Kandampully
Publisher: Springer Science & Business Media
ISBN: 1461415535
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
