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Author: Andrew Frawley
Publisher: John Wiley & Sons
ISBN: 1118916700
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Author: Andrew Frawley
Publisher: John Wiley & Sons
ISBN: 1118916700
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Author: Helen Edwards
Publisher: Kogan Page Publishers
ISBN: 9780749447625
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Author: Frances Moore Lappé
Publisher: Beacon Press
ISBN: 0807023817
Category : Political Science
Languages : en
Pages : 218
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Book Description
An optimistic book for Americans who are asking, in the wake of Trump’s victory, What do we do now? The answer: We need to organize and fight to protect and expand our democracy. Americans are distraught as tightly held economic and political power drowns out their voices and values. Legendary Diet for a Small Planet author Frances Moore Lappé and organizer-scholar Adam Eichen offer a fresh, surprising response to this core crisis. This intergenerational duo opens with an essential truth: It’s not the magnitude of a challenge that crushes the human spirit. It’s feeling powerless—in this case, fearing that to stand up for democracy is futile. It’s not, Lappé and Eichen argue. With riveting stories and little-known evidence, they demystify how we got here, exposing the well-orchestrated effort that has robbed Americans of their rightful power. But at the heart of this unique book are solutions. Even in this divisive time, Americans are uniting across causes and ideologies to create a “canopy of hope” the authors call the Democracy Movement. In this invigorating “movement of movements,” millions of Americans are leaving despair behind as they push for and achieve historic change. The movement and democracy itself are vital to us as citizens and fulfill human needs—for power, meaning, and connection—essential to our thriving. In this timely and necessary book, Lappé and Eichen offer proof that courage is contagious in the daring fight for democracy.
Author: Eric Pepin
Publisher: Higher Balance Pub.
ISBN: 9781939410030
Category : Body, Mind & Spirit
Languages : en
Pages : 288
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Book Description
"Igniting the Sixth Sense deals with the magnetic sense that allows birds, whales, bees and many other animals to detect and use magnetic fields in ways that seem impossible for humans. Yet, we possess this same natural ability. What happens if you combine a modern human with an active, magnetic sensory? They display skills and abilities that seem, at time, super-human"--Publisher.
Author: John Marshall Roberts
Publisher:
ISBN: 9781419654831
Category : Communication
Languages : en
Pages : 0
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Book Description
A breakthrough communication tool, Igniting Inspiration exposes the hidden laws of inspiration, and shows you how to design messages that systematically overcome cynicism to inspire positive, real-wor
Author: Mya Soul
Publisher:
ISBN: 9780228854326
Category : Body, Mind & Spirit
Languages : en
Pages : 200
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Book Description
If you are reading this right now you have been guided here by a higher power for a reason. Nothing in life is a coincidence. Now I must warn you, this is a love story told like no other. This a not just a love story to finding your soulmate or twin flame, but the path back to finding yourself and the love within. The truth is, if you can't love yourself, who can love you in the way that you deserve to be loved? This is my personal diary as to how my entire life changed with a thirty-second hug. Yes, a hug that triggered a kundalini spiritual awakening. As I hugged this person who I had not seen in over twenty years, I felt this fireball of energy ignite within my root chakra, and within seconds that fireball of energy shot out the top of my head like a firework. I felt a burning feeling through my entire body. As he walked away to get in the truck to go home, I thought, "Why are you leaving me here? Take me home with you. I love you." Weird thought to have, considering I was married and had been with the same person for fourteen years at that time. As this person I hugged drove out of sight, I felt as if my heart had been thrown out of my chest and stabbed to death. I went back inside my house. Nothing seemed right anymore. I became very sick and tired. I felt like a completely different person. The rose-coloured glasses came off and I saw my life for what it really was. This was the beginning of my journey into the dark night of the soul. Throughout this book I explain exactly what happened to me. Everything from the kundalini spiritual awakening, spirit, chakras, telepathic communication, different soul connections, dream-sharing, astral travel, past-life regression, different types of therapy, reprocessing trauma on a soul level, healing inner-child wounds, manifestation, how to control spiritual gifts, leaving an abuse cycle and so much more. If you are currently looking outside yourself for your soulmate or twin flame, I encourage you to read my book. If you have already found your twin flame, I hope my story can help you on your journey. If you are are seeking guidance for any spiritual awakening or looking to enhance your spiritual gifts, I have tips throughout the book as to what I did to embrace my gift instead of fear it. My story may sound crazy, and to be honest when I read it I can't believe all of this stuff is actually happening to me. I admit it can be unbelievable at times, as these things can be scary. I assure you this is all 100% true-this is real, this is me. This is my story . . .
Author: Reza Soudagar
Publisher: McGraw Hill Professional
ISBN: 0071786961
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.” —Paul Greenberg, author of CRM at the Speed of Light “To differentiate yourself and delight your customers, you must manage your customers’ experience with your goods or services, and your company. This invaluable book will show you why you must do this, and how to do it well.” —Henry Chesbrough, author of Open Innovation and Professor at the Haas School of Business, University of California Berkeley “Technology advances are raising the human expectation of what an experience with a company can and should be. Finally, a book has been written that combines behavioral psychological, micro-economic, and technological considerations defining the customer experience edge.” —Paul D’Alessandro, Partner, PricewaterhouseCoopers “As we move from Customer Experience 1.0 to Customer Experience 2.0, organizations and practitioners need a solid blueprint for success. Reza, Vinay, and Volker have created a clear and concise guide based on global best practices and proven principles. If you are ready to transform your organization, start by reading this book.” —Lior Arussy, President, Strativity Group, and author of Customer Experience Strategy “The Customer Experience Edge is an excellent book to gain insights on how to leverage customer experience as a competitive advantage. The case studies serve as recipes that can be added to, modified, or simply baked into business plans to improve or deliver an exceptional customer experience.” —Deb Dexter, Customer Service Director, Cardinal Health About the Book: Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail—the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back—and that sets you apart from the competition. You need to seize The Customer Experience Edge. Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks—foundational and disruptive technologies. These are the authors’ main fields of expertise, and these are what make the customer experience profitable. The Customer Experience Edge explains how to combine strategy, leadership, organizational change, and technology to: Develop products and services that are highly valued by customers Form bonds that keep clients from turning to competitors Transform customers into your best advocates It’s a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.
Author: Dax Dasilva
Publisher: Anteism Books
ISBN: 1926968514
Category : Nature
Languages : en
Pages : 164
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Book Description
Age of Union is a compelling guide for igniting today's changemaker—those ready to take action for our planet and its inhabitants. We have seen growing divisions between people on either side of gender, religious, political and cultural borders for too long. Meanwhile, global health crises, environmental degradation, and human-accelerated climate change pose immense challenges to our future that we must now face quickly and cooperatively. Separation has to be confronted head-on. We can do this each and every day with meaningful, impactful acts of union. There is a greater need for unity than ever before. Dax Dasilva presents a guide to take simple measures to promote our collective well-being and union. Grounded in four pillars—leadership, culture, spirituality, and nature—the book advocates that the time for change is now and that our choices are the catalyst. We are all in this together, so let us move toward an Age of Union. May it strengthen your resolve to start building a kinder, greener and more livable world where everyone and everything can thrive. You are the changemaker. For more information visit www.ageofunion.com Reviews "A compassionate call for the cultural revolution needed to take care of each other and our planet." —Marika Anthony-Shaw, Founder & CEO of Plus1.org “Humans are finally evolving and are becoming more aware of the fact that saving the world is a priority for everyone today.’ —Carmen Busquets, WWF Council Member, Humanitarian and FashionTech Entrepreneur (Net-a-Porter, Moda Operandi, FarFetched, and BoF) “This book is a lens that helps focus on what really matters. We get so wrapped up in our daily lives that we forget how our actions affect our environment daily. This book is very relevant today, as it’s time for everyone to become leaders of change and inspire others to do the same. Dax Dasilva portrays that an Age of Union is here and empowers others to rise to the occasion.” —Ekaterina Sky, Wildlife Conservation Artist “Age of Union is the much needed call to action our world needs right now. Dax Dasilva speaks to the inherent leader in every one of us and provides a guide so that the future changemakers of tomorrow can get started today.” —Jonathan Kanevsky MD “The first of its kind, Age of Union brings readers along an intimate journey that perfectly balances spiritual, entrepreneurial, and environmental guidance, all of which got me wanting to take action now.” —Shira Laza, on-air personality and founder, What’s Trending "Now more then ever we need to be more connected and share ideas to collectively save the planet. This book is a great starting point and guide while trying to shift to this new paradigm”. —Seth Troxler, International DJ “Age of Union is a well rounded read for anyone who wants to explore the subject of growth, change and connectedness. Especially in times like these, it gives hope and helps to understand how we can make a difference by transforming our relationship with ourselves and the world around us.“ —Annette & Daniela Fedler, Sustainable Luxury Design Consultants & Eco Friendly Fashion Designers "In Age of Union, Dax Dasilva shares with us a manifesto for the guiding principles that makes him a true leader in the ecological transition and the social evolution for a kinder world that will take us to the next phase of humanity. Age of Union is a mirror to be held for us to become leaders in that transition as well." —Damian Siqueiros, MFA, Artist and Activist
Author: Gerald E. Smith
Publisher: FT Press
ISBN: 0134191587
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how. Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today’s customers and earns their loyalty. You’ll master new digital brand management best practices hands-on, via realistic exercises and well-tested worksheets and templates you can use in your own environment. Nicholson and Smith ground their recommendations in evidence, unveiling important new research from Pitney Bowes and Kitewheel that illuminates the viewpoints of nearly 1,000 marketers and 1,000 consumers across several leading industries. Learn how to: Quantify what opt-out is costing your business in dollars and cents Control opt-out by empowering customers with opt-up, opt-down, and opt-in user preferences Reframe brand strategy as customer-centric, building on radically new assumptions, languages, and beliefs about marketing Use customer analytics to listen to, sense, and engage customers “in the moment” Apply customer-centric concepts such as Opt-Out Monetization, Customer-Driven Brand Loyalty, Customer-Driven Lifetime Value, and Customer-Driven Brand Equity Profitably empower customers to control their messaging, media, channels, offerings, and more Integrate your key customer relationship measures in a complete e-driven customer managed marketing framework that helps you clarify your goals, priorities, and performance
Author: Steven Best
Publisher: A K PressDistribution
ISBN: 1904859569
Category : History
Languages : en
Pages : 441
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Book Description
As the destruction of nature reaches new extremes, resistance becomes ever more militant. Radical environmental groups are front-page news. From laboratory bombings to the destruction of ski resorts, this emerging militancy has been truly upping the political ante. This anthology features a range of voices from these groups - from academics to armed revolutionaries - and explores this new political struggle. The first book of its kind on this increasingly important topic.
