IEG's Complete Guide to Sponsorship PDF Download
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Author:
Publisher: Ieg, Incorporated
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 56
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Book Description
Author:
Publisher: Ieg, Incorporated
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 56
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Book Description
Author: Lesa Ukman
Publisher:
ISBN: 9780944807477
Category : Corporate sponsorship
Languages : en
Pages : 154
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Book Description
Author: Lesa Ukman
Publisher: Ieg, Incorporated
ISBN: 9780944807668
Category : Special events
Languages : en
Pages : 154
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Book Description
Author:
Publisher:
ISBN: 9780944807743
Category : Special events
Languages : en
Pages : 141
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Book Description
Author: Trevor Slack
Publisher: Routledge
ISBN: 1135764352
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 1135616728
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
Author: Leng, Ho Keat
Publisher: IGI Global
ISBN: 1466675284
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Author: Arthur A. Raney
Publisher: Routledge
ISBN: 1135257337
Category : Language Arts & Disciplines
Languages : en
Pages : 884
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Book Description
This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.
Author: Lisa Pike Masteralexis
Publisher: Jones & Bartlett Learning
ISBN: 0763749583
Category : Sports & Recreation
Languages : en
Pages : 543
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Book Description
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.
Author: David J. Shonk
Publisher: Human Kinetics
ISBN: 1492594237
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
