Identity Politics and Its Impact on the Spread of Digital Marketing PDF Download
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Author: Daniel B. Solomon
Publisher: Balboa Press
ISBN: 1982272236
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
Author: Daniel B. Solomon
Publisher: Balboa Press
ISBN: 1982272236
Category : Business & Economics
Languages : en
Pages : 157
Get Book Here
Book Description
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Christiane Paul
Publisher: Thames & Hudson
ISBN: 0500779015
Category : Art
Languages : en
Pages : 524
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Book Description
Digital art, along with the technological developments of its medium, has rapidly evolved from the digital revolution into the social media era and to the postdigital and post-Internet landscape. This new, expanded edition of this invaluable overview of the medium traces the emergence of artificial intelligence, augmented and mixed realities, and Non-Fungible Tokens (NFTs), and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art and the Anthropocene. Christiane Paul considers all forms of digital art, focusing on the basic characteristics of their aesthetic language and their technological and art-historical evolution. By looking at the ways in which internet art, digital installation, software art, AR and VR haveemerged as recognized artistic practices, Digital Art is an essential critical guide.
Author: Christiane Paul
Publisher: Thames & Hudson
ISBN: 0500778981
Category : Art
Languages : en
Pages : 524
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Book Description
The fourth edition of the essential introduction to digital art, one of contemporary art’s most exciting and dynamic forms of practice. Digital art, along with the technological developments of its medium, has rapidly evolved from the “digital revolution” into the social media era and then to the postdigital and post-Internet landscape. This new, expanded edition of Christiane Paul’s acclaimed book traces the emergence of artificial intelligence, augmented and mixed realities, and non-fungible tokens (NFTs) and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art andthe Anthropocene. It also examines issues surrounding the collection, presentation, and preservation of digital art. It looks at the impact of digital techniques and media on traditional forms of art, such as printing, painting, photography, and sculpture, as well as exploring the ways in which the Internet and software art, digital installation, and virtual reality have emerged as recognized artistic practices. Digital Art is an accessible and engaging text that brings to life individual works, explaining in clear terms how they use technologyto produce artworks with a radical new aesthetic and thematic and interactive qualities. It is an essential critical guide to all forms of digital art.
Author: Nathaniel Persily
Publisher: Cambridge University Press
ISBN: 1108835554
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Author: Noha Aboueldahab
Publisher:
ISBN: 9781947772038
Category :
Languages : en
Pages :
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Book Description
This edited volume explore paths to ending strife across the Arab world. It addresses important issues in Arab societies beyond the narrow lens of conflict. It contains a preface, keynote address, introduction, and 11 chapters under three main themes: the root causes of conflict in the region; state-building and future prospects; and paths to inclusive citizenship in Arab societies.
Author: Nanjala Nyabola
Publisher: Bloomsbury Publishing
ISBN: 178699433X
Category : Political Science
Languages : en
Pages : 291
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Book Description
From the upheavals of recent national elections to the success of the #MyDressMyChoice feminist movement, digital platforms have already had a dramatic impact on political life in Kenya – one of the most electronically advanced countries in Africa. While the impact of the Digital Age on Western politics has been extensively debated, there is still little appreciation of how it has been felt in developing countries such as Kenya, where Twitter, Facebook, WhatsApp and other online platforms are increasingly a part of everyday life. Written by a respected Kenyan activist and researcher at the forefront of political online struggles, this book presents a unique contribution to the debate on digital democracy. For traditionally marginalised groups, particularly women and people with disabilities, digital spaces have allowed Kenyans to build new communities which transcend old ethnic and gender divisions. But the picture is far from wholly positive. Digital Democracy, Analogue Politics explores the drastic efforts being made by elites to contain online activism, as well as how 'fake news', a failed digital vote-counting system and the incumbent president's recruitment of Cambridge Analytica contributed to tensions around the 2017 elections. Reframing digital democracy from the African perspective, Nyabola's ground-breaking work opens up new ways of understanding our current global online era.
Author: Yochai Benkler
Publisher: Oxford University Press
ISBN: 0190923644
Category : Political Science
Languages : en
Pages : 473
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Book Description
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment. The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.
Author: Andreas Jungherr
Publisher: Cambridge University Press
ISBN: 1108419402
Category : Computers
Languages : en
Pages : 337
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Book Description
Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Author: Peter John Chen
Publisher: ANU E Press
ISBN: 1922144401
Category : Political Science
Languages : en
Pages : 286
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Book Description
The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
